nashuaworldcup Chapter 219 Marketing Begins
Chapter 219 Marketing Begins
The local promotion plan is formed, the marketing area is determined, the promotion team is established, and the day-to-day recruitment is completed.
In June, when summer has just begun, the promotion of group purchases to stores has officially begun.
For countless days, I held the coloring page in my hand and used various tricky methods to enter the office buildings, commercial streets, bars, convention and exhibition centers around the mall, as well as swimming pools, gyms and other places where young people gather, to conduct local promotions.
Because the Internet is a fashion among young people, this group is also the one who can quickly accept group buying and produce results.
Since you are doing ground promotion, of course you must start from the easiest place to build momentum.
If a flame falls into the water, the final result will undoubtedly be extinguished, but if it falls into a pile of cotton, it will definitely turn into a fierce fire.
"Brother Gu, why have you been coming to class every day lately? Are you feeling too idle?"
Gu Ming was sitting in the classroom drowsily. After listening, he turned his head in surprise and glanced at Cui Wenzhong: "I'm a fucking student. I should study hard. You actually said that I feel uncomfortable because I'm idle? What else? No royal law?"
"That's true, but it's not like your style. Are you going to stop doing business?" Cui Wenzhong asked curiously.
"Of course I have to do business, but I am the boss. I don't need to do many things myself. Someone will naturally handle it for me."
Li Minghe's scalp went numb when he heard it next to him. He opened the memo on his mobile phone and wrote down this famous saying that was full of pretentiousness, intending to apply what he learned.
On the other side, the Jinhua students in Finance Class 1 stared at Gu Ming, distracted throughout the class.
It's a miracle that the male god has come to class. Take a quick look at him to avoid disappearing in two days and disappearing for a month.
As expected, Gu Ming disappeared on the second day, as if the person who said students should study hard was not him at all, but a dog.
From the day he disappeared, Xinghuo employees also began to ask for leave, skip classes, and gathered at Xinghuo to prepare for the weekend wave of university town marketing.
Because whether group buying can be seamlessly connected from the university town to the entire capital city, this weekend will be a crucial node.
"In this weekend's marketing, everyone uses Baihuagu Mall as a target. We must shoot all the arrows into the target."
"Next, I will assign tasks to everyone."
"Deng Xuanxuan has adjusted the home page, and all stores in Baihua Valley Mall have put it on the shelves. This time, we will not offer a 1% discount, but half price for the entire store."
"Let me tell you, we are not making money this time, just to make friends."
"Kou Jing, please contact Manager Yan. Their mall will conduct offline marketing at the same time and conduct chain interactions with group purchases."
"Shu Ran, you are responsible for coordinating the teams from the other three universities, creating topic posts, and making the event popular."
"Yang Yang will continue to hold lottery draws for 4 schools. This time we will not hold a single draw, we will hold it ten times. The winner can eat ten times for free. The store can choose at will, and there are ten places."
"Zhao Jing, after the event starts, you will be responsible for coordinating the Ministry of Commerce. We must spread the influence of this event and make all stores in the capital feel jealous."
"Now, the marketing begins."
After Gu Ming finished speaking, he patted the table, and a burst of whirring sounds suddenly sounded.
Everyone got into the mood in an instant, making phone calls when they should, and typing on the keyboard when they needed to, as if the group purchase went online for the first time, full of energy.
One day later, all Douyin users from the four major universities were attracted by the event post, showing a very high degree of discussion.
Many students were not only excited but also confused when they saw the words "half price" and "free".
Mom, 6% off is too much, but now it’s half price. Is this businessman crazy?
Can you still make money at half the price?
The scariest thing is that you can eat for free, and you can eat for free ten times. Who the hell doesn’t want that?
于是，1波又1波的顶帖，1波又1波的抢券再1次掀起了团购到店的热潮。
In fact, marketing activities are like this. Many consumers will feel puzzled when they are caught in the whirlpool. They think that if the merchants do this, they will not make money at all. What can they do by just shouting? Are they drinking the northwest wind?
But for real businessmen, money is the ultimate goal, but it is not the absolute goal at every stage.
If losing money can lead to a bigger market, then as long as you don't lose money to death, no one will care about the little money in front of you.
At around 5 o'clock in the afternoon, Gu Ming left the bustling Xinghuo and went to the cafeteria to eat. He listened and heard people everywhere discussing half-price group discounts and free meals.
Zhou Xiaoyao, who had been waiting in the canteen for a long time, reached out and waved at him twice, then looked at Gu Ming with a cute expression and sat next to him.
"Gu Ming, are you starting to hold activities again this week?" Zhong Wenjing asked while eating noodles.
Gu Ming took the chopsticks handed over by Zhou Xiaoyao and took two bites of her noodles: "This is the last activity we will do for college students. We won't have such a big effort in the future, so if you can participate, hurry up." join."
"Can you really make money by selling everything at half price? Isn't the family living a good life?"
After hearing this, Zhou Xiaoyao blushed and said, "Yes."
Zhong Wenjing kowtowed, it was so beautiful, but she was still full of doubts: "Can't you lose money at half the price? Where can you make money? Are the costs of those restaurants so low?"
Gu Ming stretched his waist and said, "It's definitely not that much lower. Don't forget that there are also the cost of facade and labor, water and electricity. I am paying for activities now, but losing some money now is to make more money in the future. "
"Can you do it in secret, just like the previous two times, and let me win a prize?" Zhong Wenjing is eager to try.
"What a beautiful idea you have. I can't even deduct your salary and still give you a reward? Are you protecting my strong friendship with Zhou Xiaoyao?"
"It's been maintained." Zhong Wenjing said proudly.
Gu Ming chuckled and said, "Just keep an eye on me. You've been adding fuel to the fire for the two of us all day long."
"Who told you not to be honest? I don't enjoy it every time I bump into you."
"There are many young lovers in your class. Why do you have to catch us two good friends having sex?"
What Gu Ming said is true. After all, it has been a year since everyone came to the University of Finance and Economics. Those who should be in love are already in love. Those who are not in love either don't want to find someone or can't find them.
There are several young lovers in Class 4 of Finance. They are inseparable every day, and they are very tired of it.
In college, apart from studying, love is the main theme. There are few people like Gu Ming who are obsessed with money.
However, Zhong Wenjing feels that those love affairs that are tired of coming and going are nothing to be embarrassed about. It is better to be opposed to this kind of love that is inactive and careless every week, even if they lied that it was friendship.
"Zhou Xiaoyao, let me tell you something. Come here and don't let Zhong Wenjing know."
"What?" Zhou Xiaoyao came over, his beautiful eyes full of curiosity.
Gu Ming leaned into her ear and whispered: "There is something particularly embarrassing, but I don't allow you to tell her."
Zhou Xiaoyao: "?"
"Okay, now that I'm full, I'm going back to work. Goodbye!"
Gu Ming walked out of the cafeteria, and Zhong Wenjing immediately pestered Zhou Xiaoyao: "Xiaoyao, what did he just say to you?"
Zhou Xiaoyao was dumbfounded for a while and then said in a daze: "There is something really embarrassing, but he doesn't allow me to tell you."
"Why? We are the best sisters!"
"That's what he said." Zhou Xiaoyao looked innocent.
Zhong Wenjing was so greedy: "So is it something particularly exciting?"
Zhou Xiaoyao's nose wrinkled slightly: "He just said that there is something particularly embarrassing, but he doesn't allow me to tell you."
"Then can't you tell me secretly?"
"That's all he said..."
"Which sentence?"
"There is a very embarrassing story, but I am not allowed to tell you!"
"Why can't you tell me?"
"..."
At night, when the lanterns came on, all the half-price coupons had been sold out for two rounds, and all the employees of Xinghuo were relieved.
At the same time, a large number of students poured out from the gates of four universities and gathered in the city, so that the taxis waiting at the intersection were not enough.
At this time, the lights of Baihuagu Mall were all on, and half-price PVC boards were erected at the entrance, along with group buying banners and signboards. There were also a bunch of young ladies wearing ultra-short hot pants dancing hip-hop at the entrance. It was almost like a shopping mall. It's more lively than the holidays.
The linkage between online and offline, the echo of crowds and lights, this marketing is sweeping the urban area in an extremely dazzling way.
Gu Ming also followed the crowd to Wanzhong, but was blocked directly at the intersection. It took him more than ten minutes to enter the underground garage.
By the time he took the elevator to the first floor, dense crowds of people had already filled the first and second floors of the mall. Even he felt his scalp numb when he saw it, and it felt like he was attending a big market during the Chinese New Year.
"Is it really half price?"
"Half price, but you have to go to a website called group buying to grab coupons. Just log in with your mobile phone."
"Are all these people robbed of tickets?"
"Yes, they are all college students nearby. I heard that this activity was held in the university."
"Damn it, no more coupons?"
"Today's is indeed gone, and even tomorrow's is sold out, but you can grab the one the day after tomorrow, and you also have a chance to get a free meal card, which means you can eat ten meals here for free."
"Brother, how do you know so clearly?"
"It's nothing, I'm just an ordinary college student."
As an enthusiastic and good person, Gu Ming helped several groups of passers-by do some popular science, and then squeezed through the crowd without leaving their names.
If the last 1% off promotion represented a preview of the upcoming opening of Baihua Valley, then this time the half price offer is a grand announcement of the glorious return of this mall.
However, if you peel back the phenomenon and look at the essence, you will find that this is actually a bundled marketing between a certain group buying website and this mall.
This kind of marketing method is not very clever, but everyone still flocks to it, not for any other reason, just because it is really good to get half-price coupons online.
At the same time, the newly established Department of Commerce of Group Buying led merchants from the surrounding business districts to the square in front of Baihua Valley. Facing this crowded scene, everyone felt a sense of shock rising from the bottom of their hearts.