nashuaworldcup Chapter 391 Business Closed Loop 3.0
Chapter 391 Business Closed Loop 3.0
In the following period, Jinan ushered in a week of sunshine. Although the temperature was still low, it was much better than the previous period.
During this period, Gu Ming has been keeping an eye on the news about the group buying circle and understanding the trends of each company.
"Dianping has entered Beijing and is expected to roll out to four major first-tier cities within two months and quickly sink into the market. The first round of discounts is directly at half price, and there is even a 4 yuan flash sale on the Overlord meal."
“As expected of a well-established lifestyle service website, it’s really awesome.”
"In addition, Nuomi has released news that it has raised 1.5 million yuan, but the situation at the Shanghai branch is not bad. Nuomi's first choice should be the LaShou market. According to the news fed back by Sun Zhi, the same is true for Shenzhen. "
"It seems that without funds, LaShou.com is like a toothless tiger, becoming the softest persimmon."
Gu Ming listened to Ye Ziqing's report and analyzed the current situation.
In addition to the 23rd tier cities, Nuomi's two most important business areas are in Shanghai and Shenzhen, and its opponent has always been Lashou.com.
Lashou.com is a giant group buying website. It has always been accustomed to spending money to fight. It has a very domineering style and has made many enemies. For nearly a year, they have been fighting against Nuomi.
This time Nuomi joined hands first and got the funds, so he will definitely get a harsh response.
As for group shopping, although it accounts for one-third of the Shanghai market, if we want to fight a quick battle, Nuomi’s first goal is to win hands.
Because everyone knows that winning in group-building is not about money. Compared with LaShou who has no money, it is the most difficult one in the entire market. If you want to achieve results in a short time, you must continue to be friendly with group-building and focus on attacking. The territory of holding hands.
The current 23-tier market is already saturated, and the biggest tree must be the most popular.
As for LaShou.com, back then they were able to overtake other cars in corners because they had spotted the big tree that attracted the wind. Now, they themselves have become that big tree that attracts the wind.
"Inform Sun Zhi to be prepared. If Nuomi encircles and suppresses Lahou in Shanghai, we will take advantage of the situation and expand our business and survive."
"Have you thought of this for a long time when you sent Manager Sun to Shenzhen to establish a team immediately after New Year's Day?" Ye Ziqing couldn't help but ask.
Gu Ming pondered for a long time: "That's right. The business areas of Nuomi and Lashou are overlapping. No matter who raises the funds first, they will always give the other party a hard mark. This is inevitable, because everyone who does group buying wants to unify. market."
Ye Ziqing thought for a long time: "So after settling in Shanghai, the second target is not Beijing, but Shenzhen?"
"Beijing is too difficult to fight. Lashou.com is headquartered there, and its opponent is Volkswagen, which has long been famous. Compared with Shenzhen, this city is in deeper water."
"But Mr. Gu, the war will end. Nuomi has the funds. When they eat La Shou, we will become the only target."
"Senior sister, do you think that after Nuomi eats the handle, he will eat me?"
"I have this worry..."
Gu Ming picked up the tea cup and took a sip: "Lashou will not sit still and wait for death. The reason why he has not received the funds yet is because he cannot accept Ali's terms. But if he is really pushed, dogs will jump over the wall."
Ye Ziqing was silent for a moment: "Mr. Gu, I don't know if what I said is right, but I came up with a rule when I was doing Xixin Tuan."
"tell me the story."
"When the boss and the second boss fight, the third boss usually dies. If LaShou also gets the investment, we may be even more unlucky, because then we will become weak persimmons."
Gu Ming thought for a moment: "Let's do this. When Lashou.com gets the funds, we will immediately reveal the gossip to the outside world and say that we have also raised funds."
There was a hint of surprise in Ye Ziqing's tone: "Really or not, we have also raised funds?"
"not yet."
"Then...how to announce it to the outside world?"
"We are not a listed company, so what's wrong with bragging? If LaShou raises more money than Nuomi, we will be 1 point more than Nuomi when we announce it to the public. If there is less LaShou, then we will have more money than LaShou. We don't Be the No. 3, and we will be the No. 2!"
"Empty city plan? But we don't have money. Wouldn't they know it by just testing it?"
Gu Ming put down his tea cup: "How do you know I don't have it?"
Ye Ziqing: "..."
Gu Ming didn't explain too much, hung up the phone, and thought about how I, Li, would be treated when the news of the financing came out.
On January 1th, it snowed heavily in Beijing, and Dianping’s advertisements were all over the city, so fast that people were caught off guard.
Discover a better life, start with Dianping.
1-stop life service platform to make life better.
This website originally provides daily life services, and has a lot of merchant resources, and rankings are readily available on their website, so Dianping’s entire attack is very fierce.
The pure white snow and the orange posters form a magnificent landscape, which looks beautiful.
Although it is not a holiday, the market in Beijing is still booming. This is the strength of established websites.
Heli Lao Hot Pot, Grilled Fish with Green Sichuan Pepper, Sweet Milk Tea, Mr. Xianhui, Burger King, Yangji, 0 Food Convenience Store... these brands have accumulated a very good reputation, and when they encounter this trend, they bloom everywhere.
Helilao is about warmth and service, Qinghuajiao is about good taste and side dishes buffet, Xitian is about hunger marketing, Burger King is about crazy week 4 and shameless push-and-pull porcelain, Yangji is about affordable fast food and snack.
They have skills, are unique, and are still at the forefront. You can't even imagine how capable they are.
In addition, brands in the 4th and 5th rounds have also begun to follow up.
They first deployed in the 23rd tier cities. Based on the market sinking of group buying websites, they developed extremely fast. At this time, they hurriedly went to Kyoto to deploy, and it felt like they were running too slowly and could not make money.
Foot massage shops, coffee shops, beauty shops, clothing brands, beverage brands... they abound.
At the same time, at the group headquarters, a meeting on Business Closed Loop 3.0 was also officially held.
Their previous layout was mainly based on location, such as which stores are next to which stores and which stores can complement each other.
And this time, they carried out linkage and upgrades for the existing business district.
You can order Heytea while eating Heli Lao, because it’s not far away and someone will be responsible for delivering it.
And when you shop in several other stores next door, you can also enjoy Helilao's manicure, massage and other services.
Hotel brands have cooperated with convenience stores, supermarkets and other brands. The products are delivered directly without any premium. Just open a box of Smurfs. Not only is it a big brand, it can even be entered into a lottery.
You can also ask the waiter to help you use the intercom to order food from a nearby Yang Ji, and a dedicated person will deliver it to you upstairs.
Moreover, it is not impossible to choose home manicure and massage at the hotel.
In addition, according to Gu Ming's requirements, mature brands need to help 345 rounds of brands grow rapidly in the non-competitive product field.
For example, store location selection, channel supply, and surrounding information can all be shared. This time, they want to achieve true wealth first and then wealth later.
"Today is January 2011, 1. Joint marketing of 15 will officially start at the end of this month, and the pilot will be in Kyoto."
“If there are any problems, we will make adjustments immediately, and if we have any suggestions, we will provide direct feedback.”
"After this upgrade, the VIP value of Xihanheqing will be infinitely higher, because there are always people who don't like online shopping, or are unwilling to shop online, so our offline membership plan will continue to advance."
"After that, we still have a long way to go. It could be three years, five years, ten years or eight years. I hope everyone can cooperate sincerely and build on the past and open up the future."
Under the winter sunshine, Gu Ming sat in a conference room in a suit and leather shoes. After saying the last word, he slowly raised his head, and there was continuous applause.
After the meeting, the layout and training officially began.
Gu Ming specially transferred a group of people from the local promotion team to go there, on the one hand to continue to familiarize themselves with the market, and on the other hand to help establish linkage relationships with strategic marketing cooperative brands.
This is just like Gu Ming's delivery in Linda during the morning, afternoon and evening. Taking advantage of the distance, he used the advantage of distance to sell the customers diverted by Dianping, allowing the market's consumption power to be further tapped.
At this moment, Gu Ming maximized all the benefits of group buying and magnified them infinitely.
Not to mention other brands, just Heytea Bar, a milk tea shop that was born on campus and now has branches all over the country.
There are many brand valuations, but they are definitely in the hundreds of millions.
After this 3.0 upgrade, Heytea's brand value will continue to rise, with basically no end in sight.
Gu Ming borrowed 3 million from the rich woman back then and gave her a milk tea brand with a market value of several hundred million as a gift three years later. If word of this got out, the effect would probably be explosive.
It's just that she is still naive and doesn't know anything. She has no idea how much her good friend loves her.
Gu Ming stretched out and looked at the bright sunshine outside the window, feeling particularly comfortable.
At the same time, Nuomi’s activities were also launched in Shanghai and Shenzhen.
Instead of offering a 5% discount this time, they used another gimmick, called 1 back for every 1 purchases.
These two activities actually have similar meanings, but the biggest difference is that the 5% off coupon is not instant. It doesn’t matter if you buy it at the beginning of the month or consume it at the end of the month.
But getting 1 back after spending 1 requires you to make the first purchase.
As a result, the order volume of Lashou.com plummeted, and the entire branch was in a gloomy mood.
But worry is worry, but I really can’t bear it because I don’t have money.
Yang Xueyu from the sub-station has not been interested in how to maintain his current business recently, but he is very interested in running away with a bucket.
Cui Yiting's pressure was even greater, because she once again experienced the situation that Suixin Group faced back then.
"Manager Cui, our newly launched check-in and exchange points activity has data."
"How many?"
"Thirteen..."
"Only two digits!?"
The little secretary pursed her lips and did not dare to say that it was actually 9. They felt that it was really embarrassing that there were not even two digits, so they secretly clicked a few times using their own accounts.
Cui Yiting was silent. She joined LaShou because it was the largest group buying website at that time. It was very popular and had the aura of a king. However, she never expected that LaShou would eventually become a weakling.