After rebirth, I want to destroy my original family

Chapter 392 The bigger the storm, the more expensive the fish (page 12)

As Nuomi became rich, Lashou.com encountered a business crisis, and group shopping in the same market naturally had a hard time.

Although after a market reshuffle, group-building companies have a large number of high-quality merchants in their hands, but no matter how high-quality they are, they are of no use under the temptation of real money.

LaShou.com felt very relieved after learning the news.

I don’t know when the internal atmosphere of the Shanghai branch suddenly began to change.

Look, if you can’t even join a group, then isn’t it normal that we can’t?

Rest and show off!

But what they don't know is that although the transaction volume of group buying is indeed falling crazily, the number of viewers of the Taotie List and Goods List has not dropped much.

Just like when working on the 23rd tier market, because the group buying list has a higher reference value, everyone is still used to reading reviews on group buying before Nuomi Group Coupon.

This ensures the basic daily activity of the website.

The most important thing is that the trading volume of the self-operated sector of Pintuan Strictly Selected has not decreased but increased.

Because group buying is so explosive, after the market is heated up, many fake channels have flooded in, including clothes, shoes, mobile phones, computers, cosmetics, and daily necessities. They are common and difficult to guard against.

However, group buying is a quick battle. A small supervisor may have signed hundreds of stores or channels, but he only has 1 employees on a given day.

They don’t have the manpower and energy to do back-up adjustments, and they don’t want the order volume in their hands to decline.

The basic idea is to ensure that the order volume continues to rise, while the high-level idea is to capture the opponent's territory as soon as possible.

As for fakes, they choose to let the market screen them for them.

What is market screening?

It is when consumers reveal that they bought fake goods that they will follow the supply channels to eliminate the source.

Let consumers screen for them. This is a method that does not cost too much and does not require too much energy. Even if one is false and 1 are lost, the cost is lower than a comprehensive back-up.

To use a proverb as a metaphor, they hope that consumers can pull out the carrots and bring out the mud for them to reduce their workload.

The strategic cooperation plan of the Northern Business Group can go so far through the group buying market. In fact, the reason is the same.

If there is no problem, no one is willing to fire their sales leader during the market competition, so even if someone finds out that they are all members of a certain business gang, it will be of no use.

Business gangs exist in every city. They don't have a God's perspective and have no ability to look for evidence with answers.

In this situation where fakes are rampant, the slogan of buying genuine products and carefully selecting them in a group is spreading further and further.

Therefore, Gu Ming took advantage of the daily activity, which did not drop rapidly, to free up part of his energy in the main market and specialize in the development of the carefully selected group business.

3% of the channels in this sector come from the Northern Business Gang, and 7% come from Wanzhong Mall.

Before the reform, Baihuagu was a pure-selling mall with many high-quality supply channels and deep relationships with distributors of various categories. Gao Wantong was a businessman who cared about integrity and maintained good relationships with everyone. are all very good.

With Lao Gao as the middleman, channel negotiations become very easy.

In addition, he also allocated some manpower from business to discuss supply channels for electronic products.

On January 1, the task lists of all supervisors at Shanghua sub-stations were updated. The development of group selection has become the most important business at the stage when Nuomi is sweeping the market.

"Domestic mobile phone brands can do it, but copycat phones don't."

"You can do it through low-end channels, but you can't do it if you change the wording and pretend to be genuine."

"As for the channels of some specialty stores, we can subsidize them ourselves, but we must ensure quality."

"This mission does not require a single quantity, but the image of authenticity must be promoted at this stage. Xuemei has already produced a lot of group building materials, and we want to make the group building process synonymous with authenticity."

Channel control can reduce the influx of fake goods, but opportunism cannot completely curb it.

Because sometimes even the things in specialty stores may not be all genuine.

Therefore, Gu Ming requires that if fake goods are sold, they must come to the door to exchange the goods within one hour, and strictly ensure the last mile of genuine sales.

Ever since, the market competition caused by Nuomi's first financing has produced three results.

Nuomi has eaten up almost 9% of its business, Lashou's market has fallen into a serious downturn, and its group-to-store business has also continued to decline. However, Group-to-Select has managed to create a genuine image, and its influence has gradually become far-reaching. .

"The discount on Nuomi is really great, but I bought a lot of fake and non-standard products. Now I have to wait for news about exchanges. I don't know what to do."

"I've said it before. When buying electronic products, it's better to go on a group tour."

"There are also fakes in group bookings, but they are very rare. Once a fake appears, they will return it immediately and give you a subsidy coupon if it takes more than an hour."

“It’s okay to eat and drink with glutinous rice, but when it comes to shopping, I’m still used to buying in groups.”

"..."

[Direct sales through authentic channels, excluding brand premiums—selected for group grouping]

After New Year's Day, it was the first time we talked to Xiaoxue. Yang Xueyu stood on the street, looking at the poster of the group selection, and was silent for a while.

Cui Yiting walked across the road, wearing a long black down jacket with some light makeup on her face. She reached out and handed Yang Xueyu a cup of hot coffee.

The two of them drank coffee and looked at the seemingly invisible snow. They didn't speak for a long time until Yang Xueyu took the initiative to speak.

"Are you familiar with Gu Ming?"

"We're not very familiar, but we've had dinner together."

Yang Xueyu turned to look at him: "What's your impression of him?"

Cui Yiting was silent for a moment: "At that time, I thought he was just a lucky college student, a little courageous, and had some money in his hand. He was the kind of person who was lucky."

"Have you ever thought that maybe luck is something he created for himself?"

"?"

Yang Xueyu pointed to the poster of the group tour: "The group tour selection was launched on New Year's Day. Mr. Luo hadn't left at that time. We discussed this matter and felt that this thing was a very strange branch because everyone wanted to unify the market. He wants to play with channels."

Cui Yiting retracted her left hand into her sleeve: "I heard Mr. Luo say that you reported to the headquarters at that time."

"Yes, although I don't understand why they suddenly implemented strict selection when the market is still unstable, but I know how important the image of authenticity is to group buying, so I want to join hands with him."

"Didn't the headquarters agree?"

Yang Xueyu shook his head: "I don't disagree, I just asked us to wait first, saying that we would consider this after the financing is obtained. I thought it was okay to wait, because establishing an authentic image is not a short-term task, and it takes a It’s possible in three to five years.”

Cui Yiting looked at the poster in front of her and listened silently.

"But I didn't consider that this market is abnormal."

Yang Xueyu sighed: "The harder you beat Nuomi, the more rampant fakes will become. Sometimes it doesn't take 3 years or 5 years to establish a genuine image. It just requires your opponents to sell fakes and you not to sell. How noble."