After rebirth, I want to destroy my original family

Chapter 483: Speak for yourself (page 12)

The matter was prepared a week ago, the impact occurred last night, and the hot search reached the top in the early morning of the second day.

But when the symptoms started, some things began to get out of control.

Because Internet commerce has entered a stage of rapid development for ten years, this is the first time that a platform has proactively refunded consumers, and the amount involved exceeds tens of millions.

The most important thing is that the part that is refunded in the group purchase is not what should be refunded in the first place, but what they have already eaten.

Chain reactions continue to occur...

The group buying elites and website executives gathered in Beijing no longer have time to pay attention to the so-called seminars. The phones in their pockets are buzzing one after another.

Now it's their turn to make a decision, whether to refund or not, and when to refund.

At this time, if you make one wrong step in your public relations, no, even if you make one wrong word, you will be dead, because you will be on the opposite side of consumers.

The first person to make a mistake was Nuomi.com. Their public relations officer issued a statement saying that Nuomi clearly informed consumers when purchasing discount coupons that if the coupon expires, the user will be responsible for it. Refunding expired fees is against regulations.

So in just a few minutes, Nuomi.com experienced an internet explosion and was criticized to the point of shutting down the comments.

Common people are numb. Is this a fucking comment section? This is simply the complete collection of Chinese quintessence.

Not long after this incident happened, Wang Lao, a professor at the University of Finance and Economics and a famous economist, stood up and made an analysis of the choice between Nuomi.com and group-building.

He claimed that the money for expired consumer coupons should indeed be clearly defined.

If the transaction is not concluded, the money will not be circulated in a real sense, so it still belongs to the consumer in a legal sense. If any website wants to take the money as its own, it will be a robbery.

With the expert platform, consumers have become more motivated, and emoticons of paying back money have begun to appear in major post bars and forums, overwhelming them.

LaShou.com was the second to respond. They learned from Nuomi.com and stated that they would not refund the money, but could resume the use of expired consumer coupons, which meant that the previously expired coupons were now extended.

But within a few minutes, their comment section was closed due to trolls.

why?

8% of those expired consumer coupons were issued to first-tier cities, but Lashou.com canceled its business in first-tier cities half a year ago and was kicked out of the group to work in 1rd-tier cities.

What's going on, do I have to go to the next county town to use the coupon? This is a typical case of avoiding the important and taking advantage of the light, fishing in troubled waters. What we want is money, not your coupons!

"It's too fast. You shouldn't respond at this time."

"The more you respond, the more fuel is added to the heat of this matter!"

"The group game has already controlled everyone's rhythm. We can't follow his rhythm."

Yang Xueyu muttered a few words, and cold sweat broke out on his forehead. When he turned to look at Chen Jiaxin, he found that the other person's eyes were also dazed.

In just one night, the group made only one move and completely turned the situation around.

From a vampire who wanted to run away, he became a good person, and what about them? They were directly put on the opposite side of consumers.

Chen Jiaxin felt like she was being dragged into a quagmire. The more she struggled, the more she was about to sink.

So Gu Ming's attitude last night was not to insist on force, he really never compromised, and he could really fight back to the point of causing pain to everyone.

"What to do now?"

"We must quickly control the situation."

"Besides refunding everything like a group tour, is there any other way to control the situation?"

While Chen Jiaxin and Yang Xueyu were brainstorming, the door of the conference room was pushed open, and their boss Zhang Tao, Lashou.com boss Wu Bo, Nuomi.com boss Shen Yang, and Wowotuan boss Wang Binliang all walked in.

Behind them were senior executives and their accompanying secretaries.

In addition, there was a man with a goatee in the crowd. He kept turning a ring on his hand. He didn't say anything after entering and sat directly on the main seat.

"Introduction, this is Meng Yansheng, Mr. Meng, an Internet communication expert."

"..."

Hearing this sentence, everyone at the scene quickly reacted. It turned out that this was the master who planned a series of "group fund breaking incidents".

Meng Yansheng looked at everyone: "We cannot respond directly to this matter, because whether you return it or not, you are helping to join the group."

"If you don't quit, you will become a villain capitalist and make Tuan Tuan's image even bigger. If you quit, you will be just as good a person as Tuan Tuan, but Tuan Tuan will always be the good person taking the lead in the hearts of consumers."

"In other words, if any of your websites withdraws, consumers will only count their gratitude on the group."

Kang Jingtao pursed his lips: "Then what should we do now?"

Meng Yansheng leaned back on his chair: "He has moved the main contradiction away. We must move the main contradiction back and let public opinion return to the fact that the funds for the group fight are about to be cut off."

"How to do this?"

"Remind consumers not to be greedy for petty gains and suffer big losses, making them think that the sudden refund of coupons for a group tour must be a fishing attempt, and the purpose behind it is to take away more money. In the future, all websites must stop this in their response. point."

"!"

Hearing Meng Yansheng's words, everyone present was startled for a moment, and then their scalps began to feel numb.

That's right, the reason why the current group buying is able to pull everyone into trouble is because his behavior of proactively returning expired consumer coupons made consumers feel good.

But what about attacking him based on his motives?

If people think that his behavior is not pure and is for seeking greater interests, it is equivalent to directly breaking his character!

This is like some of the gambling websites that are just emerging now. They always let you win at first, but after you increase your investment, all your money will be taken away in one wave.

Cruel enough! Those who play with public opinion have really dirty hearts.

"Don't respond too much for the time being. We need to slow down the whole pace. We have invited some experts and will respond to this matter at noon today to stimulate public opinion and break his character."

“Once consumers begin to doubt the motives of group joining, the problem of their funds being cut off becomes more real!”

"You know, after spending so much money to pay for expired coupons, the next step in group building must be to carry out activities to replenish blood."

"As long as we control his impure motives to drive the rhythm, as long as he dares to engage in activities, he will immediately be considered by consumers as a prelude to making money, and trust will collapse again!"

"..."

Playing with public opinion is different from doing business, so it is more difficult for businessmen to come up with countermeasures on their own, but as long as professionals provide them with a way, the ideas will of course become clear.

As a result, many experts who were eagerly waiting to beg for food received the money and began to record videos according to the scripts they gave them.

Some were in suits and leather shoes, and some were gray-haired, sitting upright and facing the camera, speaking in a clear and precise manner, but no one could smell the smell of money in their mouths.

"The Internet is full of traps..."

"Be careful, don't pick up the sesame seeds and lose the watermelon..."

"The group buying market is relatively chaotic, and the public should keep their eyes open and not take the initiative to walk into the pit..."