nashuaworldcup Chapter 484 The Monster in the Marketing World
Chapter 484 The Monster in the Marketing World
From online to offline, from headlines to post bars, my endorsement for myself started spreading like a virus.
Everyone saw Gu Ming, wearing a suit and ties, smashing the mirror with his fist and walking out of the darkness into the only beam of light.
We have all heard the saying that even if we are bruised and bruised, we must live a beautiful life. We have heard the saying that I am Gu Ming, and I speak for myself.
Especially in the cafeteria of the University of Finance and Economics, this advertisement will be played from time to time starting from noon. Every time it is played, everyone will be focused and silent.
At this time, a glamorous young master began to be unable to eat.
He had never seen the entire commercial before, and he had no idea that he was actually playing the role of a loser and a rich man.
Compare it to Gu Ming's character, who is like Long Aotian, and he talks so much about sluts and speaks for himself. Is this fucking ridiculous?
The young master feels that although we are all brothers, you might as well go bankrupt as soon as possible.
"Brother Li, don't be sad. You are acting very much like a rich second generation."
"What the hell are you talking about? I am the second generation of rich people."
"That means your acting skills are even more amazing. You acted so well that I forgot that you are a second-generation rich man. I only remember that you are a loser!"
"??????"
Then there was a fairy girl, who seemed to be glued to a chair in the cafeteria at the moment. Her clear eyes were filled with the big bear's fists and the last thing she put her hands in her pockets. She didn't know who her opponent was.
If TV was full of advertisements like this, she would not even watch feature films in the future, but would watch advertisements every day.
"Zhou Xiaoyao, let's go back and take a nap!"
"No, watch it a million times again."
Zhong Wenjing and Wang Haini looked at each other: "What should we do?"
Wang Haini took a deep breath: "Forget it, just sit there for a while. I can understand it, because if I had such a handsome husband, I would live in the cafeteria."
"Haini is a good person." Zhou Xiaoyao narrowed his eyes, showing the joy of a cat.
"However, it seems that Gu Ming is really being targeted. I just saw a video with a title that said to be wary of small favors and falling into bigger traps. The result was gone in the blink of an eye."
"Yes, after thinking about it for a while, I realized that it was Tuanbao.com who was running away, but the hatred was suddenly drawn to Pintuan. It was either man-made or there was something wrong with it."
"That's what those stupid capitalists are like. When they see something good, they want to take it for themselves, and if they don't give it, they will destroy it."
Gu Ming's alternative advertisement is simple in form and straightforward in content. It is somewhat similar to the chicken soup sample article and is easy to understand.
However, nothing in this world can withstand blind speculation.
For example, "rules", "denial", "questioning", "ridicule" and "young", these words are integrated into this advertisement, combined with the group's experiences in the past week, they instantly seem to hint at some subtext.
This subtext is easy to understand, that is, group joining is being targeted.
Targeted by mature capitalists who set the rules.
Especially the sentence "You can despise our youth", coupled with the scene of Gu Ming refusing those three wretched middle-aged people to buy shares, it is easy for netizens to smell something else.
Because when the public opinion first aroused, many media v.s seized on the fact that Gu Ming was a college student, very young, and unstable, which caused the credibility of the group to drop rapidly.
The most important thing is that some netizens actually don’t have a house and live online!
They clearly discovered that not long after the group purchase and refunds were made, multiple accounts published videos warning against group purchase, and that people should not lose big because of small things.
Such concentrated and repetitive targeted videos clearly show that they are just for the sake of being black.
Hence the sentence that got the most likes among the hot comments: Is group-building targeted by capitalists? Just because he wants to give us the money back?
So when Meng Yansheng saw the commercial for the group fight, his scalp went numb instantly. He immediately asked someone to delete the previously uploaded video, and even logged out a dozen online accounts.
Because if you take advantage of this moment to attack him head-on, no matter how hard you try, you will be counterattacked in the end.
why?
Because he is a young but hard-working, high-spirited person who is not afraid of power. He resolutely breaks the so-called industry rules and returns money to consumers, but he is targeted by capital.
This kind of personality is innately immune to public opinion.
Because no matter how much you criticize him in the future, netizens will feel that capital is targeting him again.
Even the more you try to hack him in the future, the more consumers will become protective of this company, because they will always remember that the group fight is on their side.
Public opinion has no effect on him. The only weakness of the group since its development seems to have been welded into steel armor by a refund and an advertisement, making it invulnerable.
"Advertising...it turns out you can still do this."
In the office of Kyoto Lightyear Marketing, Dai Fei watched the entire film with a coffee cup in hand, and then fell into deep thought.
In fact, she has been very unconvinced after being rejected by the group.
The crisis public relations plan I worked out all night long is almost the best solution currently available for the group. As a result, the company is about to go bankrupt, and it is still picking and choosing, which is simply ridiculous.
But it wasn't until she saw Gu Ming's endorsement that she discovered that advertising could still be done this way.
The name of the group is not mentioned at all in the entire advertisement. There are only a few scattered shots showing the group's logo, but the effect is really amazing.
Especially the last sentence. Before Dai Fei finished reading, he thought he might say, I am Gu Ming, and I speak for the group, but I did not expect that what he said was that I am Gu Ming, and I speak for myself.
Gu Ming used his own personality to support the group's personality.
But the most amazing thing is not the ad itself, but the time it appeared, and the marketing that preceded it.
Their fiber optic marketing is not just about advertising and public relations, but sometimes also marketing characters and preparing for events, so Dai Fei knows that the previous one that refunds users' expired coupons is even more impressive.
In short, Dai Fei felt that from the beginning of the group fight to the final character design, every step seemed to be precise and fatal.
There are still some things and some relationships between them that Dai Fei has not yet been able to decipher, but she feels that this case may be enough for her to learn for several years.
"Diffy? Do you have time?"
Just as Dai Fei was watching Gu Ming's commercial again, the office door was suddenly pushed open, and the boss Zhong Hua walked in and spoke softly.
Dai Fei pressed the pause button and looked up at him: "Boss, I was watching the advertisement for the group fight. I feel... there are a lot of things to learn. I feel like I was hit by dimensionality reduction. Obviously I am the professional one. .”
"Are you talking about Mr. Gu who joins the group?"
"Yes, that's him."
Zhong Hua couldn't help but laugh: "It wouldn't be surprising if it was him."
Dai Fei was stunned for a moment: "Why?"
"I was on a business trip before, and I didn't pay attention to cooperation. If I were here, I wouldn't dare to take this order, because this Mr. Gu is the big shot in our advertising and marketing industry."
"?"
"Do you know the slogan that made Nongfu Spring earn tens of billions? We don't produce water, we are just porters of nature. This was written by Mr. Gu."
Dai Fei was stunned for a moment, and her mouth gradually opened wide.
Zhong Hua lowered his voice: "There are also rumors that the owner of Burger King couldn't afford KFC, so the marketing persona for founding Burger King was also made by Gu Ming. Those who engage in group buying want to play with him and play with public opinion. They really think they are dead. Too early."
"Really?" Dai Fei's voice was trembling.
"The first one is definitely true, but the latter one is not sure. However, every industry will have the kind of genius that is beyond reach, so don't put too much pressure on yourself."
Zhong Hua patted her shoulder, then slightly frowned, muttering to himself: "Why does he seem to be a genius in every field? He's so fucking evil."
At the same time, at Huaying Entertainment Company, Yu Yue had just returned from Jinan and was resting in the apartment. Suddenly she received a call from the director, asking her to come over.
"There is a very famous singer who wants to ask you if you have any ideas about acting in a music video?"
"what?"
Director Hu lowered his voice: "This matter has not been confirmed yet, because it is still in the audition stage. If you are interested, I will take you to Studio 5 now to wait for the trial shooting."
Yu Yue was stunned for a moment: "Why me? I'm too old."
"Nonsense, how have you gone out of style? You are very popular right now. The commercial for the group show has gone viral. The singer also saw it and thought you did a pretty good job."
"I'm willing to take the photo, thank you Mr. Hu."
Director Hu nodded and took her to Studio No. 5, but as soon as the two of them entered, she met Chu Yanyan.
"Mr. Hu, what are you doing here, Sister Yu Yue?" Chu Yanyan was a little confused.
Director Hu touched his nose and said, "Try the heroine's shot."
"Isn't it already booked for me to play the heroine?"
"Just give it a try. If it doesn't fit, forget it. Yanyan, you don't have to be so nervous."
"What if it's suitable?"
"This……"
The turmoil on the Internet continued, and the climax of public opinion continued. In just one day, the influence gradually penetrated into every corner.
At this time, Dianping was still under pressure and continued to arrange the seminar that was going to start soon.
The public opinion war did not achieve the expected results, but this does not mean that they lost.
One refund and one advertisement really made Tuan Tuan’s status in the minds of consumers extremely high, but in the final analysis, he still failed to settle the payment for the cooperative merchants, and still failed to eliminate the rumors that the funds were about to be cut off.
Merchants are the real business people, but they are not as easy to fool as consumers. They can just drink a few mouthfuls of chicken soup and keep shouting.
Especially those national chain brands, they themselves are capital, how can they empathize with group joining.
At the same time, Gu Ming had already arrived at the venue, appeared in a crisp suit, walked along the red carpet, and came to sign in front of the background sign.
The signature board prepared by Dianping was large enough for more than a dozen people to sign together. However, when Gu Ming came over, they subconsciously opened a gap and made way for the middle position.