nashuaworldcup Chapter 594 Short Video Plan
Chapter 594 Short Video Plan
Zhong Wenjing and Wang Haini felt more and more comfortable lying down in the Wuhe River. They usually helped Ms. Yuan Youqin with housework, and went for a stroll with Zhou Xiaoyao when they had free time.
Gu Ming called Zhou Xiaoyao once a day to warn her not to study recklessly anymore.
Wang Haini is so scary, she really dares to teach. Zhou Xiaoyao is one of those famous teachers who produce outstanding students, she really dares to come.
Gu Ming felt that it was acceptable for a good friend to eat and drink for free, but it was a bit unfair to do so when he was drunk.
"Hawangni, you'd better behave yourself in my house and don't teach the little rich woman too many good things!"
"Don't worry, Mr. Gu. I came to Wuhe this time to cultivate my body and mind."
"Don't talk about sex. I can't listen to it."
Zhou Xiaoyao handed the phone back with a cold face: "Gu Ming, when will you come back to visit me?"
Gu Ming felt relieved when he heard Zhou Xiaoyao's voice: "Probably at the end of the month, I'll go back before school starts."
July of the summer vacation has passed. The competition in the takeout market has led to the continuous expansion of the business scope of group takeout, while Ele.me is becoming more and more exhausted in coping.
The first is that the financial sponsors do not support them, the second is that they are really passive when being chased and attacked, and the third is that the strategic partners of the northern business group are really everywhere.
Throughout July, more than 7 cities, big and small, were visited by Hungry.
After the users in each city were cultivated, group food delivery followed. It seemed to be one step slower, but it actually came at the right time.
Zhang Xuhao: I’m so fucking strong, I’ve lived another day!
During this period, some targeted videos began to flow online one after another, such as group-buying food delivery riders playing the piano in a shopping mall, helping users write code, helping masters drive excavators, helping foreigners order food in English, and helping DJs play music in bars, which deeply explained what it means that there are masters among the people.
Then everyone also discovered that every delivery rider who came to deliver food recently had a pair of small yellow ears on his helmet, which looked cute.
Many people take photos of the group delivery guys they meet by chance and upload them online.
It is this kind of subtle publicity that gradually makes the image of food delivery riders in the minds of consumers become taller and more friendly to the people.
Even the rate of negative reviews from group takeout riders has dropped to a very low value.
Before, there were some people who wanted to work part-time as food delivery riders but were afraid of being laughed at. However, their concerns were gradually dispelled by this wave of public opinion.
Because everyone knows that a food delivery person might be an expert.
For people in the Internet business circle, what they saw was not the delivery riders, but the group-building unilateral declaration of victory in the competition.
The battle is indeed still going on, and the sinking speed is getting faster and faster, but the opponent has begun to draw Peppa Pig on the barrel of his gun. Isn't it obvious who wins and who loses?
Group takeout has shifted its business focus to brand promotion and business construction, making it clear that it no longer regards Hungry as a rival.
And this kind of "Crouching Tiger, Hidden Dragon" and "Little Ears" marketing really proves that saying once again.
Gu Ming is the legend in the marketing world.
But Zhang Xuhao's team did not admit defeat. They still wanted to seek more financial support and launch a counterattack.
Alibaba is now less willing to support the "no money burning" operation when hungry, mainly because Boss Ma is afraid that the group supply chain will "force borrow money" to spread across the country.
But without Alibaba's support, Ele.me still has a second shareholder, which is Tencent.
So on the day when the dog days of summer came to an end, Zhang Xuhao brought his team to Shenzhen and met with Tencent's investment manager Peng Sheng, hoping to raise more money.
"Mr. Zhang, I can't make the final decision on additional investment. After all, the development during this period is indeed not optimistic."
"That's because we underestimated the enemy, but we also gained something. At least I have understood Gu Ming's strategy."
The corner of Peng Sheng's mouth twitched: "Group buying, rider subsidy war, market subsidy war, you have underestimated the enemy three times."
Zhang Xuhao showed a sincere expression: "Boss Peng, Ele.com cannot survive for a year under the pressure of Pintuan.com. This is our strength. When the group buying war was going on, who was not like Ele.com? We fought Pintuan for such a long time?"
"How about this, Mr. Zhang? I'll go back and ask our boss for instructions and then let you know."
"..."
Zhang Xuhao didn't even make a PPT presentation of the next development plan before he was persuaded to go back by Peng Sheng.
Seeing the hungry team leaving, Peng Sheng grinned and thought to himself that in the past, those who won were dare to say they were strong, but now how come they can be considered strong if they persist for a long time...
But the key problem is that it’s not that it doesn’t persist for a long time when it’s hungry, it’s that policies have saved it.
Peng Sheng also attended the last conference in Shanghai. He heard a big shot in charge of market supervision take the stage and make a speech, in which he clearly stated that the Internet is not a lawless place and that anti-monopoly laws and other regulations for the Internet will be introduced as soon as possible.
Otherwise, with the ferocity of one person in group buying chasing after Dianping, Lashou, Nuomi and Wowo, it would be difficult for Ele.me to retain 1% of the market share.
Mr. Zhang, Mr. Zhang, it’s time for you to catch up.
Peng Sheng threw the paper cup in his hand into the trash can. On the way back, he met Liu Zhongping, the head of Tencent Video. The two looked at each other and nodded to each other.
In fact, when Alibaba suddenly invested in Ele.me and became the largest shareholder, Tencent also had plans to increase its holdings, mainly to compete with Alibaba.
At that time, the market share of Hungry was equal to that of group shopping, so it had great investment value.
But later, when Hungry suffered a series of setbacks, the investment came to nothing, and the money was taken away by Tencent Video.
After the Internet Development Conference, the entire business community has made sufficient preparations to lay out for the 4G era, and Tencent Video is a very important part of this layout.
As we all know, 4G is the era of video. There is a company called iQiyi, which has raised 1 billion yuan just after entering the angel round. Alibaba is also very interested in Youku, and Tencent certainly cannot fall behind.
In the video track, bats gathered together, and Peng Sheng couldn't help but wonder whether group buying would also make some moves.
However, when this thought came to his mind, Peng Sheng was immediately shocked.
Are you kidding? How can group buying stand together with bat?
Right……?
In fact, Pintuan recently held a video project meeting, but
The directions of bat3 are different.
The video sections of TikTok and Toutiao have been updated, and a video upload function has been added to the creative background. With the support of incentive funds and traffic, the ecosystem is almost complete.
Without deliberate guidance, the content in the video area is diverse and the quality varies.
In order to attract more traffic, they specially planned some dance videos, featuring people wearing black stockings, Hanfu, and JK... The beginning was a sweet crit, setting an example for other creators, and these videos unexpectedly became a hit.
This proves that there will never be a viewing threshold for Lao Se Pi’s art.
As the president of Pintuan, although Gu Ming only needs to control the general direction of the company, he often goes to the grassroots level and works as an ordinary producer in the dance video group.
He said he likes to go deep into the front lines and mingle with ordinary employees.
"Our videos can only be uploaded for 5 seconds. Is this too much of a restriction for creators? It feels like nothing can be done with this length."
"5 seconds is enough. What we want is the most eye-catching video content in the shortest time."
Videos uploaded to TikTok and Tonight’s Headlines can only be 5 seconds long. This is a hard requirement set by Gu Ming when he officially launched the “TikTok Short Video Plan”.
In fact, many employees in the content group did not understand this requirement, because they were used to watching TV series with more than 4 episodes or movies with more than an hour and a half, and they did not understand what kind of commercial value a short video of 1 seconds could generate.
However, there is a creed within the group buying community that the boss’s decision is always right.
If it's wrong, then something is wrong with the world.
However, because everyone had a lot of doubts in their minds, and it would not be conducive to the work if someone raised these questions from time to time, Gu Ming specially organized a 1-second short video discussion meeting.
A very popular movie called "Lost in Thailand" was released this year, with a box office of 1 billion yuan. Gu Ming used this movie as a demonstration for them.
"Look carefully, this man's name is Xiaoshuai and he loves to make scallion pancakes..."
"..."
After a while, the employees in the content group blinked their eyes and suddenly realized that 5-second short videos could really produce a lot of interesting content.
Gu Ming sat at the front of the conference room, leaning sideways and speaking: "In the next few years, the Internet will become more and more developed, and people will have more and more channels to receive information. Those who cannot capture users in the fastest time will only be eliminated, because the future market will definitely be a battle of time."
"Why can Weibo eliminate blogs? It's because it's short and fast."
"The workplace is getting more and more competitive, and everyone's life is getting more and more busy. How can so many people have time to watch TV series? Therefore, 5 seconds, which allows people to watch a complete short video in the moment of breathing, is our development strategy."
"Think about it, when you happily volunteer to work overtime until late at night, resolutely refuse taxi fares and overtime pay, and then return home feeling very fulfilled, would you still be in the mood to turn on the TV? Watch a TV series until the early morning?"
"No, you will open the short video, watch dozens of 15-second videos happily, and then fall asleep peacefully with the good mood of going to work again tomorrow."
"The next day, you sit on the subway, eager to go to work for the company, but you can't even watch a movie during this commute. What will you do?"
"Yes, you will choose to open the short video."
"During the two-hour lunch break, you eat for a while, go to the toilet for a while, and take a nap. You have to keep yourself alert to continue doing the work you like. What can you do with these fragmented time?"
"Watch TV? Watch a variety show?"
"No, because you can't finish it, you will still open the short video."
"Besides, given the nature of the three major operators, even if they say they want to slash data rates, would you be willing to use your data to watch a TV series?"
After hearing this, the content group employees sitting in the conference room fell silent.
They understand the principle of short videos, but where can they get a job that makes people full of hope and happiness?
Gu Ming pointed with his fingers and continued, "Everyone has countless fragmented time, whether eating, having fun, or waiting for the goddess to take a shower. This is what we want, because the future of Internet business is not about the number of users, but the time they spend using it."
The on-site content team employee picked up a pen and wrote two lines on the notebook.
"The memory of mobile phones has become larger, and any software can be installed. I can play WeChat, Weibo, online shopping, and watch videos. So the software that allows users to open it the most is the biggest winner."
“This is the core development concept of the Douyin short video plan.”
“We will also make medium videos or long videos in the future, but you have to remember that the core of Douyin’s plan is always to occupy more of users’ time in the name of saving users’ time.”
“The longer users use the app, the more monetization opportunities there are and the greater the commercial value, so we want it to be short but also exciting.”
After Gu Ming finished speaking, he knocked on the table and said, "Let's get to work."
As soon as he finished speaking, all the content team members in charge of the TikTok short video project stood up, without any more questions.
The period from 2012 to 14 was a period of rapid development for video websites, with iQiyi being one of the best. However, long videos were meaningless to Gu Ming.
He needs to take a step ahead, plan out short videos in advance, carefully polish out a mature short video business model, and use traffic to build the entire group buying.