nashuaworldcup Chapter 619 Bypassing Payment
Chapter 619 Bypassing Payment
"Mr. Pang, something went wrong."
"?"
Alipay's consumer subsidies were launched with great fanfare, and its collaboration with Ele.me and Koubei.com was also highly publicized, attracting countless people in the industry in an instant.
Relevant or unrelated, almost everything that has something to do with Internet business is here.
Especially people like Zhang Xuhao who are in the middle of the battle can't wait to witness the dusk of the group fight.
Zhang Tao, who had already been discharged from the hospital, even mobilized all the staff of Dianping.com, intending to join the battle and trigger another group buying war to take advantage of others' misfortune.
The outside world believes that Pintuan is now a big business and has the Pintuan supply chain as its foundation, so it will not be so unable to withstand the encirclement and suppression war.
But then again, this time Alibaba is the host, Alipay is the leader, and with the addition of "others" in the field of life services, even if group buying can stabilize, it is bound to suffer a loss.
There is no smoke of gunpowder in the business war, but everyone is sweating for Gu Ming.
But when the subsidy activity actually went online, something truly shocking suddenly happened!
The group-buying business suddenly became extremely prosperous. Not to mention the loss of users, they didn't even have the slightest impact on the New Year Festival and in-store promotions.
Alipay spent more than three months mobilizing resources from all sides and invested a large amount of money to enter the market, but it was like a drop in the ocean, with no trace left.
The situation began to become strange and unpredictable.
This is not like playing a game, there will be delays.
Logically speaking, Alipay is so well-prepared that it is impossible for it to start so mediocrely!
It was the first weekend in early February, and with the winter vacation buff and the New Year’s Eve, Alipay’s consumption subsidies should have had a strong effect, but the growth trend is still slow.
In addition, a group of old users are using Alipay less frequently.
The worst thing is that the catering sector, where they invested heavily, has seen almost no growth. Only supermarkets, convenience stores, fresh food and other retail sectors are still maintaining a good growth trend.
From the beginning of "Let the bullets fly for a while" to the end, a bad feeling suddenly came.
At 6:1, Zhang Xuhao was still waiting for the bullet to fly for a while, but the atmosphere in Alipay had already begun to change. As soon as he entered the conference room, he saw Pang Rui sitting at the front of the conference table, puzzled by the growth data.
The marketing manager pushed the door open and rushed in, holding a document and looking a little panicked.
"Mr. Pang, something went wrong."
“Pintuan opened its online ordering system to merchants in first-tier cities before our subsidy campaign began.”
"what?"
The marketing manager hurriedly walked forward, inserted the USB flash drive into the computer, and pressed the remote control in his hand. The online ordering interface of a certain store appeared on the projection screen in the conference room.
“From the moment a customer enters the door, they can scan the code directly at the door to wait for a table. After entering the table number, they will automatically jump to the online menu. They no longer need to order food in the traditional way. After ordering, they will choose to place an order and it will... automatically jump Convert to Cloud Quick Pass settlement.”
"After this set of procedures, customers will never approach the bar from the moment they enter the store to the moment they leave, let alone pay with the white box."
"in other words."
“They directly bypassed the scanning and payment process.”
After hearing these words, the scene suddenly fell into silence.
People have imagination, and everyone here is a talent deeply involved in this industry, so of course they know what this means.
Alipay spends heavily in the settlement process, but group shopping locks out customers right from the entrance.
You have Zhang Liangji, I have a wall ladder.
Zhang Xuhao was confused at the first one: "Impossible, online ordering doesn't need to be popularized? Can we just post a QR code and start doing it?"
Chen Jiaxin also frowned: "Your market feedback has even left out such important details?"
The marketing manager pursed his lips: "Their online ordering system is directly embedded into the cashier backend. Previously, they were promoting their cashier system everywhere, begging everyone to wait for their payment box to go online. This is actually a smoke bomb. Everyone It’s never the payment box that’s waiting, it’s the order code.”
As soon as he finished speaking, Zhang Xuhao felt like his brain was congested.
He seemed to see a group of waiters pushing and pulling at a certain store, telling them, "You should learn how to use our ordering system."
Look, this is for ordering, this is for checking out, and this is for income. Hey, there is also an online ordering function here, which is amazing. I will teach you about it “by the way”, and you can learn it “by the way” as well.
Maybe many waiters didn't know it at that time. What they learned was not cashiering at all, but how to use the ordering system.
In fact, the cashier system itself has an ordering function, and the purpose is to allow merchants to check accounts.
In other words, they just left one QR code scanning channel in it.
As long as the order code is not posted when ordering a group meal, no one will know how this thing is used.
Payment boxes cannot be put on the shelves in batches in a short period of time, but the QR code is too simple.
A cover-up, everything is a cover-up!
Their marketing efforts completed the first and most important step right under the nose of Alipay using such ridiculous means.
At this moment, everyone in the conference room seemed to be poured with cold water. My arrogance to dominate the market was completely extinguished.
They made full preparations both online and offline, using discounts to attract customers, creating a huge flow of traffic to Alipay, and then using Ele.me and word of mouth to retain users, forming a three-way encirclement that was originally foolproof.
But they never expected that group buying would skip all the steps and make the payment box useless.
As the frequency of Alipay usage decreases, the traffic they expected will naturally disappear. Then there will be no users left by Hungry Dishe Reputation.
"wrong."
"This isn't right."
Pang Rui opened her eyes: "I really didn't expect Gu Ming to do this, but even so, our growth rate can't be close to 0. There will always be people who will go a few more steps for discounts, right?"
Hearing this, the others also raised their heads, with a hint of confusion in their eyes.
Yes, if real money is put in, even if it is suppressed by other merchants by other means, it will not be completely ineffective.
What era is it now? Are consumers crazy if they don’t want any discounts?
The marketing manager was silent for a long time and then looked up: "Actually, offline catering stores do not recommend using payment boxes to scan QR codes, and some even remove the boxes."
"When we sent people to investigate, these stores even tore off our posters, and some of them were not completely torn off. As a result, many customers didn't even know that these stores can use Alipay to pay..."
"Why is this happening?!"
"because……"
The marketing manager organized his speech: "Because group ordering online saves them almost half of the manpower. Compared with this, the subsidy we give is simply a drizzle."
"Stores where the boss is still there found that they didn't need so many waiters after using online ordering, and costs were greatly reduced. In some stores where the boss is not there, the waiters found that they can run the store normally even if they use their mobile phones all day long. As for the subsidies, those are taken by the bosses, so what does it have to do with them?"
"To put it simply, using Alipay requires paying half an extra salary or working an extra day, but using group ordering online doesn't require that. Who would care about that little bit of subsidy?"
Upon hearing this, the entire audience fell into endless silence.
They suddenly realized that the online ordering system developed by group buying was a liberation of productivity, not just a breakthrough for Alipay.
Zhang Xuhao couldn't help but say: "We can also make a food ordering system, can't we? This is not difficult!"
"Yes, but under the same conditions, no one can compete with Pintuan in the O2O field. After all, the supply chain in first-tier cities has been integrated by Pintuan, and Pintuan can offer lower discounts than us. We have to pay several times more than Pintuan to beat them."
"But the cash register systems are all independent. If you use Cloud QuickPass for cash register, you can't use Alipay for cash register. If we don't follow up, there will be no Alipay in the future O2O market!"
Zhang Xuhao calls us "us" one by one, which is actually just adding fuel to the fire and asking Alipay to continue its attack.
Because only in this way can those who are hungry and connected to Alipay get traffic.
The marketing manager looked at Pang Rui: "Mr. Pang, I don't recommend doing this."
"Tell me why."
“Our plan is based on group buying because our subsidies have been frustrated and there is no counterattack. However, the users of group buying have not been lost. Alipay has the ability to compete with UnionPay to compete for the market, but IMHO, I can’t do it without word of mouth.”
The logic of the marketing manager is easy to understand. If the group buying is at a disadvantage, Alipay can use one hero and two cowards. Even if the two cowards have never won, they can continue to create trouble.
But now there is no disadvantage at all when joining a group. Hungry and bad reputation are the only things that can compete with each other.
After Zhang Xuhao heard this, everyone was furious, his lips were trembling, and he almost slammed the table and left.
And Chen Jiaxin pursed her lips in silence, saying in her heart that lies will not hurt anyone, but the truth is the sharpest knife...
Pang Rui didn't say anything, because she found that after only one round of fighting, the team had thrown the dilemma back to herself.
She and Gu Ming had met quite a few times, but only now could she clearly feel how frightening it would be to become his opponent.
The scariest thing was that she felt Gu Ming was really weird.
Logically speaking, when your opponent makes a move, you start racking your brains to think of countermeasures, and then you are awesome, you are a business genius, and you finally think of a way to break the situation, but you have to spend time preparing, right?
But for some reason, she always felt that he had already thought of his opponent before she had thought of her own move. This was really fucking weird...
Pang Rui knew that she couldn't panic and couldn't make decisions easily, otherwise she would be drawn into Gu Ming's rhythm.
And through the performance of business wars in recent years, such as the group buying war, the takeaway war, and so on, it can be seen that Gu Ming is invincible in his own rhythm, and his words are like the roar of a lion, and they are definitely not empty words.
She decided not to attack the catering market first, but to stabilize the zero-sale market that she had already obtained.
When you go to supermarkets and convenience stores, do you scan QR codes to order? impossible!
And the next second, a piece of news from the Beijing market caught Pang Rui off guard.
"Mr. Pang, some Jinan brands such as Zero Food Convenience Store, Mr. Fresh, Beilan Dessert, and Xitian Milk Tea have started to use the QuickPass Yellow Box."
"How is that possible? They will start doing it in the middle of the month. Mass production will take time, not to mention there is a New Year's Day holiday in between!"
"We snatched one back and sent it to you by express. The production date marked on the box is... September."
"Yunkai material?"
"No, it's a product from another IoT R&D company."