A great director who grew up happily

Chapter 334: Wang Yidi's Popularity and the Company Who Poached His Talent

As the short film was subsequently released on online media, it reached tens of millions of views in just one day, far exceeding everyone's expectations. No one had expected that a main-theme promotional video could be so popular.

Especially the ending song was extremely popular. It not only quickly topped the new song charts of major music software, but also spread rapidly through short videos. For a time, it swept the program marketing after the Spring Festival Gala in various places. The dark horse that appeared out of nowhere disrupted countless chart-topping plans.

This has made the fan circle, which was already full of factions, even more tense, with people often launching cavalry charges and fighting with each other on Weibo.

This was reflected in Wang Yidi's performances, not only did the number of his commercial performances skyrocket, but his appearance fees also skyrocketed. Chen Jinnian was shocked by the fact that he earned 500,000 yuan per performance.

No wonder all artists, no matter how their business is, even if their singing skills are poor, want to cross over by relying on sound editing and lip-syncing. It turns out that they really make money, uh, no, they rob money.

However, the variety show that reacted the fastest was still the Mushroom House, which was scheduled to be broadcast on the second day of the Chinese New Year. The editing was temporarily adjusted, and the screen time of Wang Yidi was frantically increased. The expression and eating habits clearly showed that they were trying to use Wang Yidi's traffic.

After the editing team worked overtime, the third episode of Mushroom House was finally released at 10 pm two hours late, and successfully became a hot topic and took advantage of this wave of popularity.

It is really shameless, but the ratings have really skyrocketed, which makes director Wang Zhengyu smile from ear to ear. It means that he can get more advertising sponsorship. It's business after all, so there's nothing shameful about it.

At the same time, this surge in ratings also gave Wang Zhengyu the idea of ​​adding a female fixed MC to facilitate the program team's subsequent marketing and bundling hype.

However, laymen see the excitement, and experts see the door.

Under the appearance of Wang Yidi's sudden popularity, Chen Jinnian, the man behind the scenes, gradually surfaced, making Xingyao Huanian, a new company established less than two years ago, a target of vigilance for major brokerage companies.

If Chen Jinnian just keeps to himself and invests in film and television dramas with his own company, it will not cause much opposition, and may even be applauded and welcomed. After all, the bigger the cake, the better.

But if Chen Jinnian intends to enter the traffic market, that would be an act of dividing the cake. Sorry, there is only so much market exposure and leeks. If you have a bite to eat, I won't have a bite to eat. The market for female stars has been torn apart since the era of co-productions, and it has been torn into pieces until now.

No matter whether you are an enemy or a friend, I will fight you first. Don’t you want to enter the traffic market? Then I want to see how you can enter the traffic market without any artists.

As a result, I didn't know until I checked. I was shocked to find out that this guy really didn't have an artist, just an unknown one. Forget it, I'll dig him out first.

So, Chen Jinnian soon received a call from Zhao Jinmai, "Maizi, what's the matter?"

"Brother, what's going on? My dad suddenly received a lot of invitations from brokerage companies, and his phone is about to explode." Zhao Jinmai said in a rapid tone.

Her father is currently in a state of panic. He doesn't understand why the big companies that used to ignore him are now extending olive branches, as if his daughter has become popular overnight.

"Invitation, what invitation?" Chen Jinnian was accompanying the patient in the special care ward and was unaware of the unusual movements in the outside world.

"Contract signing. Many companies have offered me generous terms and want me to change companies."

"What? I don't know. Are you famous recently? Do you have any TV series currently airing?" he asked tentatively.

"No, I only took on one drama last year. I played a pure supporting role, and it hasn't been released yet." Zhao Jinmai said depressedly. How could she get such good resources?

"So what do you think? If you change companies first, you don't have to worry about the contract."

He was quite happy that a senior agency was signing Zhao Jinmai, at least the resources he obtained were real.

"Brother, you want me to leave so badly." Zhao Jinmai said unhappily, and then responded in an angry tone, "I'm not leaving yet. I'll make you mad to death."

"Hey, you little girl, I'm doing this for your own good and you don't even appreciate it."

"Haha, if you really want to do this for my own good, then hurry up and work and find me a role. Okay, I'm not going to chat with you anymore. I'm going back to my grandma's house. Bye."

After Zhao Jinmai hung up the phone in a cool manner, Chen Jinnian fell into a daze.

"Who am I? What am I doing? During Chinese New Year, the boss is being urged by his employees to work harder. Is there still any law? Is there still any law?"

Before he could think clearly, Wang Qing pushed open the door of the ward and rushed in.

"Mom, what are you doing? Can't you be quiet when delivering the food?" Wang Yidi was whispering to her grandmother. Wang Qing, who came in without notice, scared them both.

"Of course I have good news." Wang Qing said with a smile, "Jinnian, you should go home quickly. An important leader wants to see you."

"Important leader." Chen Jinnian looked up blankly and muttered, "No holiday at all? It seems like it's a national holiday now. Even the prisoners in the prison are resting. Why do I have to work?"

"It's different. It's great news. People from the Pearl River Film Group and the Cantonese Opera House are here. They want to see you by name and are waiting for you at home now." Wang Qing explained.

But Chen Jinnian still didn't understand, "What does Pearl River Film Group do?"

"Film and TV production, 'Seventy-two Tenants'. Haven't you heard of this sitcom?"

After Wang Qing finished speaking, Wang Yidi's eyes lit up and he stood up instantly. It was obvious that he was very familiar with her.

But Chen Jinnian was even more confused. As a proper northerner, it was the first time he heard the name, and he didn't understand how "Seventy-two Families" would be filmed. Aren't sitcoms all about one family?

"Let's go, I want to go and take a look."

Without waiting for Chen Jinnian to ask clearly, Wang Yidi pulled his hand and walked out.

At the Wang family's house, Wang Yidi's grandfather was about to pick up the teapot to make tea for the guests when Director Luo of the Cantonese Opera House hurriedly stood up and said respectfully, "We'll do it ourselves, we'll do it ourselves, you're welcome."

Mr. Wang from the film group helped the old man to sit down. For people of their level, they knew a little about the old man's identity before retirement. Those who were taken away for tea by the other party basically had a bad ending. They didn't dare to let the old man pour tea himself.

"Just wait a moment, they will be back soon."

"Don't worry, we'll wait slowly." After pouring the tea, Dean Luo wiped the cold sweat from his forehead with the back of his hand. It was really scary. At the same time, he blamed Zhuying's Old Wang in his heart for not telling him in advance when he came.

But he didn't know that Mr. Wang also had his own troubles. He deliberately chose to come at morning tea time just to avoid the old man. But what he didn't know was that ever since Wang Yidi's grandmother was injured and admitted to the hospital, the old man had stopped having morning tea and would go to the hospital every morning and then go home.

"Grandpa, I heard that there are guests coming."

A girl's voice broke the tense atmosphere in the living room on the first floor. The old man's stern face suddenly showed a smile. When others saw it, they all breathed a sigh of relief. He was finally back.