nashuaworldcup Chapter 453 Hot search again
Chapter 453 Hot search again
While Huayi is adopting high-intensity marketing, Chen Jinnian, who is sitting in the car at home, has once again become a hot topic.
Because he is on the hot search again.
And it was CCTV that helped him to become a hot search.
In the morning, Chen Jinnian was interviewed by reporters in the supermarket, but he didn't take it seriously and forgot about it the moment he turned around.
But the reporter took him to heart. Not only did he care about him, he also put the interview on TV and broadcast it directly on the news channel.
The news channel was just doing a routine interview about the citizens’ situation during the National Day holiday, but they caught Chen Jinnian, a wild film director who was also a director of a movie that was currently being released. Naturally, they didn’t want to miss it.
So when the news was broadcast, he was included. After the enthusiastic citizen Mr. Liu, there appeared an incompetent boss Chen.
That’s right, Chen Jinnian also lost his real name.
When CCTV reported on him, the subtitle for him was "Boss Chen". The pun "I am the boss, I don't do human affairs" also became popular and became an emoticon package tailor-made for working people.
While netizens were making fun of the memes, they were also extremely curious about Chen Jinnian's condition.
Other movies in the National Day period, such as Feng Kuazi, Mahua Team and Jackie Chan, were all working hard on roadshows to promote their movies, but he actually had time to go to the supermarket and even queue up to pay by himself, which was really surprising.
Especially after comparing Jackie Chan and Chen Jinnian, it feels like Jackie Chan is a young man in his twenties who is struggling, while Chen Jinnian looks more like an old man who should be retired in his sixties.
On the night when his post became a hot topic, Chen Jinnian received many teasing calls from his friends, saying that he was not doing his job properly and that he should take full responsibility for the fact that his movie ranked fourth at the daily box office.
Chen Jinnian also responded confidently to the joke.
He believes that roadshows are like Viagra. The stimulation is indeed useful at the beginning, and the box office situation is very good. However, if you stimulate yourself too much every day, your body will be overdrawn, and taking ten or eight pills will be of no use.
Normally speaking, Chen Jinnian’s theory is correct, and roadshows should be kept in moderation.
But Huayi's unethical roadshow was a pure exception. With Huayi's crazy sweeping roadshow, it took only a few days to stabilize the box office of the movie.
Although the box office gap between it and "The Shameful Iron Fist" is getting bigger and bigger, it barely surpassed Jackie Chan's "The Foreigner" and did not lose the second place in the National Day box office.
As for Chen Jinnian's movie, it has already earned 200 million yuan at the box office in a corner that no one paid attention to.
Judging from the current trend, before the end of the National Day holiday, the box office will at least steadily exceed 300 million, which is enough to earn enough to pay the company's employees' salaries for the next year.
"Still watching?" Wang Yidi leaned over with a facial mask on.
"Well, Xuanyue fell asleep?" he asked with concern.
"Yeah, my mother has put her to sleep." Wang Yidi said softly, then patted his shoulder, "Are you really planning to take Xuanyue to Guangdong as well?"
"It's not me, it's your mother who wants to take him there. What can I do?"
Chen Jinnian raised his head helplessly and shifted his gaze from the screen to Wang Yidi's face.
Ever since National Day, Chen Xuanyue has been staying with him and refuses to leave. She starts crying whenever he carries her out.
It just so happened that Wang Qing particularly liked Chen Xuanyue, so she simply took over from Su Ying to take care of the child. Since they were both mothers, it would naturally be no problem for them to deal with Chen Xuanyue. Now not only do they sleep together every night, Wang Qing also plans to bring Chen Xuanyue home to stay for a few days.
"It's certain that my mother likes Xiaoyue, but can your parents bear to let her take Xiaoyue away?"
"Of course I'm willing to do so. You don't know how happy they were after leaving Xuanyue to me. We're planning to go skiing in Northeast China." Chen Jinnian opened his mobile phone and showed the chat history.
"But it's only National Day now. My mother was still wearing short sleeves when she came that day." Wang Yidi sighed. The climate difference was really too big. She had never seen snow before coming to the north to study.
After reading the chat records, she felt relieved. As long as Su Ying and Chen Ming agreed, their family could arrange the rest for Chen Xuanyue.
Thinking of this, Wang Yidi tilted his head to look at Chen Jinnian and found that Chen Jinnian continued to frown and stare at the laptop screen.
"What the hell are you looking at?"
"Nothing, I'm just crunching the numbers," Chen Jinnian replied. "According to current data, comedies have a strong ability to rake in the box office in the short term. While they don't have the long-term box office of dramas, considering the cost, they're definitely the best investment type."
"You want to make a comedy?"
"Comedy films aren't filmed, they're acted. The effectiveness of the film depends primarily on the actors. As for the director's role, it's really limited. You can still film with a dog tied to a seat."
Wang Yidi laughed immediately after hearing this. "If Mr. Ning Hao knew you commented on the comedy director like that, he would definitely give you a hard time."
Chen Jinnian frowned, "Don't make trouble, I didn't say anything about Ning Hao."
Although he also felt that Ning Hao's movie was indeed a bit weak after leaving Huang Bo and Xu Zheng, and the lack of funny moments was indeed a problem.
"I won't tell anyone." Wang Yidi leaned on Chen Jinnian's shoulder, "So what do you think of 'Youth'? Can it break 1 billion?"
"It's hard to say. 'Youth' is a really good film, but Chinese people have historical memories. The era it chose makes it hard to just watch it as a movie."
"You say it's about the art troupe, but there were clearly stories of Mr. Lan Tianye's generation decades before that that could have been told. You say it's focused on the Ten Years of Disaster, but he's been avoiding the issue of his stance. Now people online are slamming him as a "public intellectuals film," and I don't blame him. If it's released five years later, it's still unclear whether it would have been profitable."
Chen Jinnian said while rubbing his nose.
Judging from the movie, Huayi has a very accurate grasp of the times. We are currently in a critical period when "public intellectuals" are declining. Launching projects with this kind of theme can indeed make a lot of money.
But everything has two sides.
The theme of the Cultural Revolution is really too old. Twenty or thirty years ago, those who wrote traumatic literature, root-seeking literature, and avant-garde literature had already written about this theme to death. On the basis of this old writing, making a new movie to show it can only highlight the disconnection with the current era.
This is reflected in the data as all-round abnormalities.
The proportion of female moviegoers is as high as 62.7%, which is higher than all the National Day movies and is much higher than "Ballet Revenge", a movie with a strong female lead.
The average movie-watching age of users is 30.2 years old, which also ranks first among the National Day movies, much older than Chen Jinnian expected for "The Foreigner".
In other words, Jackie Chan has been working in the film industry for more than 40 years and has accumulated nearly half a century of fame, but the fan base of theaters is actually younger than that of "Youth", which is really out of line.
Chen Jinnian looked at these data for a long time, but he really couldn't understand how Feng Kuazi did it.