nashuaworldcup Chapter 253: How to sell clothes
Chapter 253: How to sell clothes
Soon, Pei Heming's call was answered.
"Brother, I am free."
Pei Heming heard that it was Liang Baikai and said happily: "I was just thinking about making an appointment with you for dinner in the past two days, and you called me. What's the matter?"
Liang Baikai said: "I have already made a plan for the real estate project I mentioned earlier. Let's meet if you have time."
"It's done!" Pei Heming said happily: "Well, I have an appointment with someone right now. I want to have dinner with him at noon. Let's meet in the afternoon, okay?"
Liang Baikai said: "Okay, then I'll set up an office on the second floor of the food company in the afternoon. Come over after dinner."
"No problem!" Pei Heming agreed with a smile.
After the two agreed, Liang Baikai hung up the phone.
Half an hour later, Xiang Shufang arrived as promised.
After the office was decorated, she came twice. She arrived at the reception room with ease. Seeing that Liang Baikai was the only one inside, she asked, "Where is Brother Pei? He hasn't arrived yet?"
Liang Baikai said: "He has something to do right now and has to treat someone to dinner at noon, so he can't come until the afternoon."
Xiang Shufang said: "Then let's talk about the garment factory first."
Liang Baikai nodded and said, "Well, whatever you say first is the same."
While talking, he poured a cup of tea for Xiang Shufang.
Xiang Shufang took it and said, "Where's Qingqing? Let's talk about the garment factory. Call her!"
Liang Baikai said: "Don't worry about her September accounts in the finance office and Chen Li's in the Zonghe Zhidian. We can just talk about it."
"That's okay!" Xiang Shufang smiled and said, "She already has a big belly, so it's better to worry less!"
Liang Baikai nodded and did not rush to come up with a completed clothing marketing plan. Instead, he asked: "How many of the autumn clothes have you produced now that you were asked to fully produce?"
Xiang Shufang thought for a while and said: "Recently, my main energy has been on the disposable products factory, and I also have to take care of the herbal tea factory. I don't go to the clothing factory every day, but I am working hard to produce according to your requirements, at least for each style. There are tens of thousands of pieces.”
Liang Baikai said "Oh" and said, "That's a lot."
Xiang Shufang said: "Yes, there is so much production, and you said you won't sell any of it, and it's all backlogged in the warehouse. Now the factory has almost no working capital."
After finishing speaking, he sighed: "If you don't come up with a plan, I will come to find you!"
In the clothing factory, Liang Baikai invested 50 yuan, plus there were more than 20 yuan left in the factory, which made a total of more than 70 yuan worth of goods. If it didn't sell, she would be worried.
She had been doing business steadily for so many years. Only this time, it was because she listened to Liang Baikai and made the whole factory work hard to produce new products that she squeezed out so many goods.
Liang Baikai said: "Isn't this a plan that's ready!" He took out the written plan and handed it to Xiang Shufang, "Here, take a look!"
Xiang Shufang took the plan and said while reading it: "You wrote so much that I couldn't understand it for a while. You'd better explain it to me."
Liang Baikai's plan was presented in the format of a later generation ppt, but it was not a written version, but a completely handwritten and illustrated version.
It doesn't look complicated at first, but Xiang Shufang has never seen it in this form. Each page contains either a few sentences, a chart or a picture. If you don't read it coherently from beginning to end, it will be a bit confusing. clear.
Fortunately, Liang Baikai had planned to explain it and said: "In general, we will divide the sales of new clothing into three steps."
This will be explained in detail next.
His first step was to hire several well-known and influential media outlets across the country, and then find ten clothing factories to jointly organize a "Top Ten Fashion Selection" event.
Of course, the sponsorship of the event is provided by Shufang Garment Factory, and the other nine garment factories can provide it if they are willing to do so. It doesn't matter if they don't want to.
Through this selection of "Top Ten Clothing Brands", the brand status of Shufang Garment Factory has been established in one fell swoop.
Even if you don't do anything during the selection process, you can still get No. 10 at the lowest.
Since the expenses are all sponsored by Shufang Garment Factory, the judges will consider it more or less, and Shufang Garment Factory may be ranked ahead of schedule.
Of course, this is Liang Baikai's consideration of the current clothing aesthetic situation and the limitations of this special era in 1988. Otherwise, with his designs, he would definitely be able to get the first place.
While the media is hyping up the results of this competition, Shufang Garment Factory will hold an influential clothing exhibition in important cities such as Yanjing, Shanghai, and Jiangcheng.
The model used the later "t-stage catwalk" to display the new products of Shufang Garment Factory in the public eye through models, so that consumers could intuitively see the new products of Shufang Garment Factory.
In later generations, catwalk fashion shows can be said to be a routine method in the clothing industry, but now in 1988, this form is almost non-existent.
Whenever it is the first time, it is always impressive and arouses heated discussion among people.
And what Liang Baikai needs is this heat.
Next, he will launch the third step, Shufang Women's Clothing Autumn Order Fair.
He plans to hold three trade fairs in a row, and still chooses the locations of the trade fairs in Yanjing, Shanghai, and Jiangcheng.
Regardless of whether they are loud and distant, or they are monks from outside who like to chant sutras, in short, holding the order meeting in these three big cities can increase the influence of Shufang Clothing.
In addition, in the design plan, Liang Baikai also mentioned that in addition to his previous requirement of embroidering the brand logo on every piece of clothing, he also specially equipped each piece of clothing with a handbag in terms of packaging. .
It was Liang Baikai who asked Zhu Minghua to design the paper handbag that was common in later generations.
This thing will be available to you in future generations if you buy it.
But in 1988, it hadn't happened yet.
Using this paper handbag to carry clothes looks particularly high-end.
After the explanation, Xiang Shufang was dumbfounded.
When she bought clothes before, she would always wait at home for wholesalers to come to the factory to pick up the goods. She had never had so many tricks before.
Especially when she heard Liang Baikai talk about the "Top Ten Fashions" selection that she wanted to pay for, she couldn't help but ask: "How much does this cost?"
Liang Baikai thought for a moment and said, "At least one or two hundred thousand!"
"One or two hundred thousand?" Xiang Shufang asked in surprise: "Just holding such an event and not selling a single piece of clothing?"
Liang Baikai said: "Not only will we not sell any clothes, we will also give away dozens of them!"
Xiang Shufang said: "One or two hundred thousand, then you have to sell tens of thousands of clothes to get the money back, and the cost is included in it. Is it really worthwhile?"
Her previous clothes cost only more than 20 yuan, while the cheap ones cost less than ten yuan.
More importantly, the garment factory had previously spent all its money on production, and could not spare 20 yuan for activities.