nashuaworldcup Chapter 278 Just Consider the Unfilial Son Dead 45
Chapter 278 Just Consider the Unfilial Son Dead 45
The company has many long-term partnerships with broadcasting channels. Currently, video platforms have not yet taken off, and most variety shows are still broadcast on various television stations.
Based on their confidence in the variety show itself, the company held a screening event, which was essentially the same as a bidding process. They invited the purchasing managers from several satellite TV stations to watch the show, and whoever offered the highest price would get the show broadcast!
After learning of Sihai's plans, the purchasing directors of several satellite TV stations made their own estimates and reported to their respective station directors in advance to determine the highest purchase price their stations could offer.
Since we're all in this business, we can infer from Sihai Entertainment's decision that this variety show must be a good program. As for whether it will become a hit after it airs, there's a bit of a gamble involved before the show even starts.
Although they can decide for themselves whether or not to purchase the broadcasting rights, if they do not notify in advance and then skip the variety show during the screening due to budget constraints, and the show becomes a hit after it airs, then that would be a mistake on their part.
Do you think being a department head at a provincial TV station is an easy position? Countless people are watching you, and given the chance, someone will definitely try to bring you down.
Reporting in advance is different. If the above situation occurs, you will at most be criticized. Although it will have an impact on you, it won't be significant.
Of course, the maximum amount each station manager gives for purchasing films is only a verbal promise. The specific amount can only be determined after watching the film and communicating with the station manager again.
After meeting in the screening room of Sihai Entertainment, the film purchasing directors exchanged pleasantries. Later, at the invitation of Zheng Zhouhe, the business manager of Sihai Entertainment, they began to watch the finished variety show with the twenty employees arranged by Sihai Entertainment.
To be honest, this variety show is completely different from previous talent shows, and it attracted the attention of several purchasing directors from the very beginning.
They were watching a variety show without any commercials or hosts reciting advertising copy. It was all high-quality content. The advertising copy would only be added after the TV station purchased the show and solicited sponsorships, at which point the hosts would re-record the segments.
These purchasing managers watched the show intently. Their focus was different from that of the audience. Whenever a contestant sang very well, but the mentor didn't turn their chair, they would observe the reaction of the twenty employees who were watching the show with them.
These twenty employees were selected from various back-office departments of Sihai Entertainment. There were ten men and ten women, representing three generations of people. None of them had any prior experience with the variety show. They were brought in specifically to "watch it with the guests" so that the purchasing managers could have a more direct understanding of everyone's reactions while watching the show.
The film purchasing managers weren't worried about Sihai Entertainment hiring "plants." They had seen countless films, had their own judgment about the programs, and their own opinions on the audience's expressions. They knew perfectly well whether the expressions were genuine or staged.
Looking at the focused expressions of the twenty employees beside him, and their eagerness to help the mentor turn his chair around, combined with his own judgment, he realized that this was a variety show with a very high probability of becoming a hit, and he had to secure the contract.
These kinds of variety show screenings usually last one to two hours. After the screening is paused, the reluctant employees are allowed to go back to work, while Zhengzhou and several purchasing directors go to the conference room together.
Why wait? Because after the screening, everyone will go to the restroom, whether it's for physiological needs or to report to their superiors, he doesn't care.
Twenty minutes later, everyone arrived at the conference room. The secretary served tea to everyone and placed a piece of paper and a pen in front of each person. Zhengzhou got straight to the point:
"Distinguished leaders, I don't need to elaborate on the quality of this variety show. You can all write down your highest acceptable purchase price and advertising revenue share on a piece of paper. Our company's lowest acceptable purchase price is 8000 million, and our lowest acceptable advertising revenue share is 3%."
"Old Zheng, your company is being dishonest!" Director Hou from Blueberry TV spoke first.
"Exactly!" "Exactly!" The others chimed in.
Why do I say that? Zhengzhou's words essentially mean that everyone should submit a sealed bid, which directly eliminates the possibility of everyone colluding to drive down the price.
The quality of the show speaks for itself. If they miss out on this variety show because they offered too low a price, they will not only regret it themselves, but they will also be reprimanded by the station. However, if they offer the highest price right away, even if they manage to buy the broadcasting rights, no one will be willing to accept it.
"Everyone, please calm down! Please calm down!" Zheng Zhou said with a smile, "To be honest, putting aside the concept of the show, you should know that our company spent over 30 million yuan to buy a top-of-the-line sound system specifically for filming this variety show."
Leaving aside other human and material costs, you should all know the appearance fees for those four mentors. The lowest price our company offered was at a loss.
Of course, our company definitely wants to make money, and you guys won't lose out either. Not to mention advertising revenue, just the premiere of a hit variety show alone brings benefits that money can't measure!
The TV station makes a killing, so our company should get a share, right? You know, this variety show was produced entirely by our company; the TV station didn't invest a single penny in it beforehand. Don't you all agree? Of course, you can all call the station again to discuss it!
"Old Zheng, you really know how to give us a tough time. This is hard to gauge! You're only doing this because the show is good! I'm going to make a phone call over there." Director Hou from Blueberry TV was the first to stand up.
The purchasing directors of several TV stations are quite familiar with each other. After all, they meet at every screening. China is a society that values personal relationships. Although they are rivals when competing, they are friends when not competing!
Everyone knew Director Hou well; he was always decisive and efficient, and everyone was used to it. The remaining few people exchanged a few more words with Zhengzhou before going out to make their own phone calls.
This amount is really hard to fill in. The safest way is to fill in the station's maximum budget. Even if the purchase is unsuccessful, the station will still have an explanation.
However, if the purchase is successful, the station's costs will increase. Even if the program becomes a hit later, the station will not reap much profit. In this case, it cannot be considered an achievement. At most, it can only be considered a high investment with a high return, neither good nor bad.
However, bidding low also carries risks. If you're not careful, your competitors might undercut you, and then the station might have to decide what program to use to compete with this variety show. It's a real matter of one side gaining and the other losing.
Moreover, this variety show is clearly designed to have a second and third season. If they fail to acquire the broadcasting rights for the first season, then you can basically forget about the second season!
Therefore, this is something that needs careful consideration, and we must communicate with the station again.