Chapter 278 Why Not Resolve This Conflict?
Chapter 278 Why Not Resolve This Conflict?
Last week, their product sales plummeted compared to the previous few months.
Sure enough, once these subordinates came in, they immediately explained the results of their market survey.
"Boss, we went to other markets and conducted research for a week. We finally figured out the truth: there are a lot of counterfeit phones on the market now..."
Upon hearing that his sales managers had discovered this situation, Zhang Dong nodded to himself, thinking to himself, "The counterfeit phones have finally arrived."
Zhang Dong knew that these counterfeit phones posed a great threat to legitimate manufacturers like them. As a reborn person, he had used such counterfeit phones in his previous life.
In reality, the so-called "Shanzhai phone" is just a nickname for off-brand mobile phones, also known as counterfeit phones, unlicensed phones, black market phones, or high-imitation phones, generally referring to high-imitation phones.
These phones are produced by manufacturers who arbitrarily choose a brand name, imitate the functions and styles of branded mobile phones, and sell them at only about one-third the price of branded mobile phones.
Some inexpensive, fully-featured OEM phones and miscellaneous phones with a variety of names can also be called counterfeit phones.
This type of product is produced by small workshops or factories that lack their own technology and rely entirely on assembling parts.
The phones they make are usually very similar in appearance to popular products from well-known first-tier brands, but they don't have a formal brand. Some of their products even use brands that are just skirting the edge of legality.
A dozen or so sales managers, all looking panicked, said, "Boss, these counterfeit phones are seriously impacting our product sales. Next, we should do everything we can to find them, sue them for infringement, and make them compensate us for all our losses..."
Upon hearing the vice president make such a suggestion, Zhang Dong shook his head.
Although he applied for relevant patents at the beginning of production, Zhang Dong knew that if he wanted to go to court, he had to be prepared for a protracted battle.
After all, that national treasure-level director once made a film about women going to court.
It's clear how difficult it is to win a lawsuit at Dongda University, especially against counterfeit phones like these. Having experienced similar situations in his previous life, Zhang Dong knows just how difficult it is to completely expose them.
It is wishful thinking to try to hold them accountable through legal means.
To put it bluntly, they spring up like mushrooms after rain. Once you win a lawsuit against one party, the other party moves to a different location and they keep popping up.
The most crucial factor is still profit-driven.
Why do they copy other brands instead of other brands? Isn't it because they feel that their brand is very profitable?
After hearing his subordinates report on the market research, Zhang Dong frowned and fell into deep thought.
Seeing that Zhang Dong did not express his opinion, the dozen or so sales managers under him held their breath and none of them dared to speak.
They knew, of course, that this was their boss, and he was thinking of a solution.
A few minutes later, Zhang Dong finally spoke.
"Now that counterfeit phones have appeared on the market, what are your thoughts on this?"
Zhang Dong did indeed think about how to deal with the impact of these counterfeit phones.
However, after having his own ideas, he also wanted to hear the suggestions and opinions of these sales vice presidents.
These vice presidents all wore expressions of deep resentment when they talked about counterfeit mobile phones.
"Boss, we should eliminate every single one of these counterfeit phones we see. We should get the market research and sales departments on high alert, find the factories that make these counterfeit phones, and sue them until they're bankrupt."
After Zhang Dong smiled, he asked the sales manager who had spoken.
"What I want to ask is, are there any imitators among other mobile phone brands on the market?"
Upon hearing the boss's question, the sales vice president quickly answered.
"Boss, their phones are copied even more thoroughly. Our model, because of its unique design, is actually the one with the fewest counterfeit versions."
After nodding, Zhang Dong continued to ask, "Then tell me, where did these knock-off phones first appear?"
"Boss, right now these knock-offs have only appeared in the Jiangnan district; none have been found in Jiangbei yet..."
Upon learning this, Zhang Dong nodded. It seemed that it wasn't just his own company that was experiencing counterfeiting, but rather that this was happening to all major mobile phone companies.
In the previous life, there was also an era of counterfeit mobile phones.
I just learned that there aren't many counterfeit phones that imitate their company, which is also related to my original creative design.
The unique design that seamlessly integrates jade with the phone case is difficult to imitate.
At this moment, Zhang Dong finally revealed his thoughts.
"Then you should try your best to find this counterfeit factory that imitates our phones, and we can cooperate with them."
"What, cooperate with them?" The sales executives all looked surprised.
Seeing the shocked expressions on his subordinates' faces, Zhang Dong couldn't help but chuckle to himself, guessing that they all thought he had taken the wrong medicine.
"Surprised? The mobile phone market has now entered the era of counterfeit products due to the lure of huge profits."
"Fortunately, due to our unique design, there aren't many imitations of our products. Therefore, finding partners and collaborating with them is the best solution..."
"Otherwise, if they just fire and run, what can you do to them? Sue them? To put it bluntly, they could drag us down with their money."
Zhang Dong was telling the truth, and the leaders of these sales companies finally realized what was going on.
"Oh dear, the president is so wise. A year ago, a mobile phone company encountered a similar situation. They finally found the counterfeit factory and thought that by applying for a patent, they could win for sure. But now, more than a year later, I heard that the lawsuit is still going on."
"When I first heard about this, I thought it was a huge joke."
Zhang Dong said with a serious expression: "This is by no means a joke, but is based on the current national situation. After all, the cost of counterfeiting is too low, but the cost of going to court is infinitely magnified."
"Since that's the case, why don't we resolve this conflict..."
One of his men exclaimed in surprise, "Boss, I must say, this is quite an ingenious idea! Making Li Kui and Li Gui swear brotherhood, and then Li Kui teaching Li Gui his skills..."
"Haha, that's the market economy for you. Since the cost of going to court is too high, we need to change our mindset..."
"Boss, your mind works so fast, you've left us miles behind, we can't keep up at all..." a chubby vice president said with deep emotion.
Those who reach the management level are all veterans and elites of the company.
The chubby vice president just now made those remarks based on his many years of experience.
A tall manager standing nearby suddenly burst into laughter.
"Hey Fatty, if you could keep up with the boss's way of thinking, wouldn't you be even more capable than the boss?"
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