nashuaworldcup Chapter 258 Our TV station also engages in bidding
Chapter 258 Our TV station also engages in bidding
I would also like to thank some media for always promoting Wang's threat theory.
Many large companies believed this report without any evidence.
Where there is demand, there will be a market.
There is no demand and no problem. Smart people will choose to create panic or take advantage of people's greed.
Markets are often driven primarily by fear and greed, especially during extreme conditions.
In addition, Paramount's competitors spare no space in promoting Wang's violation of market rules.
This caused large companies that already relied on advertising to maintain brand popularity to suddenly panic.
Because the Olympic Games are held in the beautiful country, as the host country, the ratings of the Olympic Games will definitely be an astonishing number.
It is conceivable that all people in the beautiful country will watch the games of local players in their free time.
This is a great opportunity to advertise in front of a national audience and increase your visibility.
Now comes such appalling news.
It is false for the brand to say that it is not panic.
It wouldn’t be the scariest thing if all the advertisements were wrapped up by Wang.
The scariest thing is that their competitors get the scarce advertising space!
It will directly affect their market share, and even reshuffle an industry, or allow some new brands to rise strongly, or save several large manufacturers on the verge of bankruptcy.
The advertising departments of many large companies have approached Paramount Television.
Even Coca-Cola and Pepsi-Cola, which have been engaged in advertising campaigns for a century, have come to their door one after another.
The Paramount Television headquarters, which was empty the day before, suddenly became overcrowded.
The office phone of the business cooperation department also kept ringing.
The salesperson had to hold three phones at the same time to communicate business.
Whether it was a door-to-door visit or a phone call, they all got a unified answer.
"We at Paramount respect brands very much. Except for a small number of advertising spaces that will give priority to Wang Real Estate, most of the locations will be distributed to brands through auctions."
Salesmen from Paramount Television also sent a promotional brochure for the investment fair to many brands.
It's okay not to look.
All the brand owners were shocked when they saw the first sentence:
"In order to optimize the audience's viewing experience and improve advertising effectiveness, our station will reduce the advertising space for this Olympics!"
Their hearts that had just been put down were lifted again.
In order to figure out which placement slots Paramount had reduced, the brand immediately began to study the promotional brochure seriously.
Before they could figure out where the advertising space had been reduced.
They saw another rule that made them panic:
“In order to enhance the advertising effect during the broadcast of this Olympic Games, only one partner will be produced for the same product category!
For example: Wang Real Estate, as an in-depth partner of this broadcast, will not appear any advertisements from other real estate companies during the broadcast. "
Real estate developers were the first to get angry. Now that the housing prices in the United States are recovering, it is a good time for them to make money. Paramount actually closed the door directly for them.
Coca-Cola and Pepsi-Cola are okay. They have been competing in this kind of advertising for hundreds of centuries. It won't matter if they do it again.
What's more, the Olympics are not the main battlefield for their advertising.
The most urgent ones are sports-related brands.
Some sports brands are really unable to sit still.
The advertising departments of Adidas, Nike, and the former basketball shoe giant Converse have all received the latest instructions. They must win the advertising space left by Paramount for sports brands at any cost!
Some Internet start-ups that have received huge capital injections are also starting to get anxious.
For example, Yahoo had more than one search engine at that time and the competition was very fierce.
Netscape Browser is also gearing up and feels that this is a good opportunity to increase the number of users.
And Amazon, which just received financing.
Only two months after Amazon's official website went online, it has already sold books to more than [-] countries around the world, with a weekly turnover of [-] US dollars, and it has continued to soar.
They received angel round financing from Cayman Capital and Series A financing from Blackstone Fund. Now that they have ample funds, they want to find a place to spend their advertising dollars.
There are not just one or two companies that think this way. Microsoft and Apple, whose stocks have soared, both have the idea of competing for advertising space.
What makes Wang Lei amusing is that this advertising investment fair also attracted the Dutch giant ASML!
Wang Lei was a little confused when Asmai appeared on the registration list.
What does the CEO think? Why does he, a precision instrument maker, come to join in the fun?
Almost all semiconductor manufacturers in the beautiful country are his users. He advertises on TV, which is completely unnecessary when he takes off his pants and farts.
If you want to advertise, you have to go to Sakurajima TV Station.
Puzzled, Wang Lei directly called Robert's desk.
"Boss, Smit not only wants to advertise in the beautiful country, he also contacted Sakura TV Tokyo and Hanguo's KBS TV station, hoping to make ASML famous around the world during the Olympic Games and make the brand influence even higher. One floor!”
Hearing this, Wang Lei was speechless for a moment. If Schmidt's plan really succeeds, the people who will benefit the most will definitely be ASML's shareholders, because the stock price will see a big rise!
"Smit's plan coincided with our actions, so... I didn't stop him."
According to the two people's plan, they continued to increase ASML's stock price, continued to sell fully-circulated shares when the stock price was high, and completely sold ASML at a high price before 97.
Wang Lei, who originally wanted to say a few words, could only say helplessly:
"Okay, that's fine. The advertising money he burned will eventually come back to my pocket, but let's forget about advertising in the cold country."
"Okay, I have also approved the advertising budget applications of other companies. It will be quite interesting to watch the internal fighting in your company."
Seemingly thinking of something, Robert smiled and said:
"How about I come and join in the fun?"
"Why do you, a big short, come to join in the fun?"
"Recently, Cayman Capital has also developed a financial product for the public. Of course we also have advertising needs."
No wonder Cayman Capital has such an idea. There has been too much money circulating in the American market recently. Due to interest rate cuts and investment tax cuts, a large amount of money has poured into the financial market.
Robert was naturally enthusiastic about it and took advantage of this moment to absorb a large amount of funds.
In May 1995, hundreds of brands from around the world gathered at Paramount headquarters, trying to get a piece of this ratings feast.
The four major TV stations who heard the news were all a little dumbfounded. They didn't expect that Paramount would play so many tricks on the ordinary investment fair in the past.
What left them speechless the most was that they were the instigators of this feast.
It turns out that the clown is actually me? ? ?