nashuaworldcup Chapter 261 is jealous, the poor brand owner has become the target of attack
Chapter 261 is jealous, the poor brand owner has become the target of attack
Those are four Olympic Games!
How many decades can a life have?
Only then did the four major radio stations realize the depth of Paramount’s calculation.
Taking advantage of the brand’s panic psychology, mixed with hunger marketing.
Keeping everyone in the dark and playing with it in the palm of your hand.
The auction is still going on, and as advertising spaces for new names are taken out one after another, most brands have forgotten the original intention of coming here.
Especially for brand owners who have not been able to get advertising, it is extremely uncomfortable to have money that they cannot spend.
Fortunately, Paramount is considerate, and as soon as they hear complaints, staff will tailor an advertising space.
……
Two days later, the Paramount Television investment conference, which was destined to be recorded in the history of marketing, came to an end.
Many brands, whose pockets were emptied, left California in dismay.
That left nearly $20 billion in advertising costs.
The Wall Street Journal report came as promised, and people looked at Paramount Television's advertising revenue in amazement.
“This is an epoch-making advertising auction. Professionals estimate that Paramount’s profit from this investment will exceed US$10 billion!”
Excluding costs, the profits of previous Olympic broadcasters were around US$1-2 million at most.
Paramount easily netted $10 billion, not counting other income.
The four major TV stations that had been clamoring for the news were silent for a while.
They are jealous to the point of being autistic. Compared to Paramount and the brand, who are happy with everyone, they are the clowns.
What I regret the most is not ABC and NBC, which are only one step away from the broadcast rights.
The people who regret the most are those on the Olympic Organizing Committee.
Originally, they were still complacent about Paramount's taking advantage of the company, but when they saw that Paramount had recovered US$20 billion through just one investment promotion, they suddenly felt that the US$20 billion in their hands was no longer good.
They are all greedy and are blaming each other, why they only asked Paramount for more than 40 billion US dollars. Looking at it now, asking for 70 billion US dollars is not too much.
Some people are complaining about why Paramount was allowed to play a four-term package system.
Don't speculate on the greed of people. They may even be tempted to deny it.
After studying the contract for two days, the legal department did not find any loopholes in the terms.
"If we unilaterally breach the contract or cancel Paramount's broadcast rights due to any issues, we will have to pay 10 times the liquidated damages!"
In other words, if the organizing committee wants to save unilaterally and get back the broadcast rights for the next three Olympic Games, it must first pay a price of 200 billion US dollars!
They immediately gave up the idea of playing rogue with Paramount. If they really went to court, they would most likely lose.
Seriously, they are really no match for Paramount.
After several days of discussion, the Olympic Organizing Committee made no move.
The Morgan consortium suffered such a big loss, and it also made Wang Lei bear a grudge.
General Electric Company has also sensed a sense of crisis. Paramount Radio is coming fiercely. Now that it has won the Olympic broadcasting rights, it cannot be underestimated.
What's more, there is also the financial backer Wang Group to rely on, and it is very likely that he will invest heavily in TV stations and variety shows.
Television stations are an extremely competitive industry.
The TV audience in the beautiful country is close to saturation, and the expansion of Paramount Television will undoubtedly take away food from their bowl.
The Morgan consortium, which wants to reintegrate the entertainment sector, simply cannot sit idly by.
They had been brewing for a long time and finally found the direction to attack Paramount Television.
Paramount is once again making headlines as a result of fresh reports.
“Is Paramount Merchant a Scam?”
"Can a TV station with a ratings of less than 0.1% be able to make the investment of many brands meet expectations?"
They gave numerous examples of data and their analysis was as fierce as a tiger's.
He said that the newly established Paramount was nothing, and even slandered Paramount's investment promotion meeting as a money-making scam!
"It is impossible for the opening ceremony to reach a viewership of more than 3000 million!"
"Paramount is deceiving the brands."
Don't even mention it, Wang Lei thinks their analysis is quite reasonable.
The phone number on Michael's desk was immediately buzzed with calls from many brands.
The newly promoted CEO could not appease the financial backer who was just listening to the wind, so he could only find Wang Lei sweating profusely to discuss how to deal with it.
“Michael, first you have to make an announcement.
We sent a lawyer's letter to those media and sued them for slander. We obtained the broadcast rights legally, and the investment promotion association was legal and compliant. We did not make any false propaganda. "
Michael nodded, still having doubts in his heart:
“What should we do if the brand is clamoring for a refund?”
"Huh, of course it's a carrot and a stick, a two-pronged approach!"
"You have to tell all our partners that we at Paramount really want to do a good job in the Olympics, otherwise we would not have paid such a high price to win the broadcast rights for four editions.
We are confident that we can increase Paramount Television’s viewership share to 15% within one year. If we cannot do this, we will not charge them any fees for advertising spots at the next Olympics! "
"If they are still clamoring for a refund, then refund it. However, we at Paramount will never cooperate with such a brand that is not determined enough in the future!"
Hearing this, Michael was startled and asked in astonishment:
"Boss, do you want to make a bet with the brand?"
"Yes, I just want to bet against them. Why don't you have any confidence?"
Michael, who was stared at by Wang Lei, felt something in his heart and hurriedly said with a shy face:
"The KPI you customized for me, doesn't it mean that if the viewership share reaches 10%, it will meet expectations?"
"10% can only mean that your performance is qualified. I have given you three top scripts, so many variety show licenses, and a top indoor variety show. If you can't even achieve 10%...what do I need from you?" "
Wang Lei's words were a bit too direct, but they were indeed true.
The Walking Dead, Prison Break, Breaking Bad, which one didn’t receive huge ratings?
Even the variety show "Who Wants to Be a Millionaire" was historically popular in Britain and the United States.
It averaged 2900 million viewers per night, setting a record for the highest ratings of any television program in U.S. history.
In Eagle Country, ITV TV station relied on this original variety show to capture a market share of up to 59%!
If none of this can make Paramount one of the top five, it proves that Michael is indeed vain. Get out of here and don't occupy the manhole.
Even 15% of the ratings share, Wang Lei felt was a bit low, and Michael had no reason to fail.
Seeing Wang Lei speak so plainly, Michael immediately straightened his back and firmly promised:
"Don't worry, boss, I will change the KPI target to 20%. If I can't do it, I will resign voluntarily!"
Seeing Michael's success arouse his competitive spirit, Wang Lei nodded with satisfaction.