nashuaworldcup Chapter 272: Paramount made changes, but it seems like the money was not wasted
Chapter 272: Paramount made changes, but it seems like the money was not wasted
"Congratulations to the four brands for winning the advertising space at a price of US$1 million per hour."
People calculated the advertising revenue for one episode of "Prison Break" and found it was as high as $800 million.
Much higher than the overall revenue of $300 million per episode of Friends (half hour)!
It was not agreed upon, no, it was a malicious offer, so why did Paramount still take advantage of it?
The next quote from The Walking Dead is even more outrageous.
Pepsi-Cola won the naming rights for $230 million.
One hour of advertising revenue exceeded 1 million US dollars.
A two-hour episode of Millionaire earned $2 million in half-hour advertising revenue.
Surprisingly, the sponsor unexpectedly upset the crowd and won the Rand Milk at a high price of US$100 million in half an hour.
As Michael tore the seal of "All People Go Forward", the entire investment fair entered its climax.
This is a battleground for many sports brands and drinks, and the prices are bound to be astounding.
As expected, the prices of big brands are higher than the previous ones.
"Converse quoted $1 million an hour!"
Everyone exclaimed, which means that the advertising revenue of one episode of "All People Go Forward" will not be less than 2000 million US dollars!
Michael's hands were shaking slightly, as long as he knew how big the profit margin was.
Because it is an all-amateur variety show, the production costs are almost negligible in the face of huge profits.
The ratings of "All Forward" are destined to become the most profitable TV project this year.
He ignored the brand owners who were still whispering among themselves and continued to speak loudly:
"Nike quoted $1 million per hour!"
……
"Procter & Gamble quoted $1 million an hour!"
The representatives from Procter & Gamble were stunned. They had made a desperate move, but it wasn’t the highest bid?
Who else can offer a higher price than them?
"Congratulations to Austrian Red Bull, they won the naming rights of People's Charge Forward at a price of US$1 million per hour!"
Surprise, confusion, astonishment, many emotions appeared on everyone's faces.
Because this brand is too unfamiliar.
Wang Lei, who had been behind the scenes, was also surprised. The famous Red Bull!
Why is everyone acting so shocked?
The staff hurriedly explained to the big boss:
"Austrian Red Bull is a newly emerging functional drink company. The person who came to participate in the investment meeting was their boss Matt Shiqian. He bought 49% of the shares of Thai Red Bull ten years ago and jumped out to found Austrian Red Bull. Red Bull.
At first, the Red Bull made with Dongzhou's formula did not sell well. He improved the formula and made a sparkling version, which is a very popular drink among young people. "
The businessman said proudly: "Boss, he is an old customer of mine. I recommended him to come and try out the investment fair. I didn't expect him to be so willing to spend so much money!"
"Yes, yes, let Michael give you more performance bonuses when the time comes."
After listening to his introduction, Wang Lei also realized that the Red Bull boss Matt Shirley is indeed a person, and his favorite thing is to sponsor some extreme sports programs.
There is even a saying among the people that there is a limit in the world called "Red Bull sponsorship".
Join the Red Bull Death Squad, where life and death are unpredictable.
As soon as the Red Bull logo came out, parents raised money in vain.
Now it is appropriate for Austrian Red Bull to become the title sponsor of "All People Go Forward".
The most astonished person was P&G's business representative, who now felt like scolding her.
I thought the price was very high, but unexpectedly a Red Bull drink popped out from the corner.
Seeing this scene, Paramount's businessmen were all gloating.
"Boss, Matt Heggen used to be a salesman for Procter & Gamble, but he didn't expect that he ruined his old employer's business today."
Only then did Wang Lei realize that there was this connection, and he couldn't help but smile.
Of course, he was happy that Paramount had made a lot of money this time, and Paramount, which he had invaded so hard, finally brought him huge profits in return.
The advertising fee for one episode of "Everyone Goes Forward" is as high as 2600 million U.S. dollars, a price that is enough to break a world record.
Plus an episode of Millionaire for $2000 million, plus an episode of Prison Break for $800 million, plus an episode of The Walking Dead for $1000 million.
Paramount's weekly advertising revenue will reach a staggering $6400 million.
This is undoubtedly a commercial miracle for a TV station that has just been established.
Next is the signing ceremony.
The faces of the brands that got the bids were all beaming with joy, while those who lost the bids looked unwilling.
But the brands that stayed behind felt disappointed.
They feel that they have been tricked by Paramount again. They clearly promised not to bid and made malicious bids. So why does it seem that the advertising fee they paid is not less than 01:30?
In order to appease the hollowed-out partners, Michael thoughtfully gave a little extra:
"Everyone, from now on you will be our in-depth cooperation partners with Paramount Television. We will embed your product advertisements in all TV programs.
For example: In Jailbreak, the car used by the two brothers to escape can only be a new product of Ford.
As long as the lens of the phone is used, it can only be Lukia's.
......"
Before everyone could finish digesting it, Michael continued:
"And our boss plans to use an innovative form to tailor advertising for you."
"A form of innovation?"
Everyone became interested and motioned for Michael to continue.
"We will ask some character actors to shoot some corresponding short sitcom product advertisements to promote your new products."
"Just like Red Bull, a player who won the season championship was interviewed after the game and was asked how he persisted until the end. He would hold up Red Bull and say, if I don't drink it, I don't know where my limit is."
Red Bull President Matthias's eyes lit up and he nodded with satisfaction.
Everyone felt better after hearing that Paramount had such good after-sales service.
The big brands were pulled into the small reception room one after another to discuss the contract details.
Just when Wang Lei thought everything would go according to plan.
Michael suddenly found him, looking constipated.
"What's wrong? What happened? Is there a brand that wants to regret filming?"
Michael stammered:
"No, Matthias said that they can't come up with that much money at the moment, and they want to mortgage part of Red Bull's shares to lend you a sum of money."
Wang Lei immediately heard Matt Xi's intention. The other party was thinking of a white wolf with empty hands, and he had an idea for him.
I really think others are stupid because they have too much money.
If it were any other brand, Wang Lei would definitely fall out.
But the other party is Red Bull, the brand that makes Matthias worth hundreds of billions!
He was not angry either, but smiled:
"Okay, I'll go meet him. Who can have the last laugh then?"
Matt Xiqian, who was sitting in the reception room blowing the air-conditioner, couldn't help but sneeze several times.
He was secretly surprised that the temperature of the air conditioner was not set very low, so why did he suddenly feel cold all over.