nashuaworldcup Chapter 148 The milk tea has been played out
Chapter 148 The milk tea has been played out
Gu Ming's purpose of coming to Baihua Valley Mall was definitely not for the electric pot. It was just a coincidence. He needed an electric pot and saw another one. Yan Fang was willing to give him an electric pot. The two parties hit it off immediately. Together, everyone is happy.
The real purpose of his visit was to get a copy of Baihua Valley Mall's sales data for this quarter.
"What do you want this for?"
"Bring the goods."
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Gu Ming sat in Yan Fang's office, picked up the tea cup and took a sip: "You sell many types of things, and the types are very complicated. It's easy to be confused just by choosing."
Yan Fang smiled slightly after hearing this: "This is a mall, and that's why we pay more attention to offline traffic. There are many people who don't know what they want to buy before entering the mall, but they usually know it after shopping, so My job as a marketing manager is to attract more people to the mall."
“Yes, but complexity and variety are not conducive to online sales.”
"Mr. Gu is talking about the newly developed website you developed?"
Gu Ming nodded very frankly: "Our supermarket channels and commercial street channels can already meet 8% of the needs of college students, so the number of views in the mall section is very low."
Yan Fang can understand this phenomenon: "Buying things on the website will definitely not have the same experience as visiting a mall. It is normal for the number of views to be low."
"So I hope to select a batch of the most popular products in Baihua Valley that are suitable for college students. They are of high quality, good quality, and have a strong sense of fashion. They are not available in retail supermarkets and pedestrian street merchants. Based on this, I will Create a good product recommendation section on Douyin. To put it bluntly, if they don’t want to shop, then I will help them choose.”
"It's a bit unimaginable."
Gu Ming said in another way: "To put it simply, I hope that online shopping is not just a necessity for life, but also a form of entertainment. I have received living expenses, but I want to spend money but don't know how to buy it." What, then take a look at the good things sharing section, you might buy 1 items on impulse, just like visiting a mall, you can consume without goals."
Yan Fang thought for a moment: "If you recommend it, someone will buy it? It's impossible, right?"
"For example, if someone says that this lipstick is super white, it is this year's popular color, and it is a must-have for fair and beautiful skin. She also lists the pros and cons for you and writes a detailed trial experience. She also calls you dear. Sister, I want you to come and buy it quickly, and there is a coupon under the special section, and I will deliver it to your door? Sir, what should I do?"
"Then I...should buy it."
Yan Fang thought for a while. If a sister really told her this, and there was a discount and it was delivered to her door, then she might buy one even if she didn't have the idea of buying lipstick at first.
No way, she called me my dear sister!
Gu Ming nodded after listening: "So I want to use this method to tap the consumption potential of our Douyin users."
"But I can't give you the sales data casually. I need to ask Mr. Gao for instructions on this."
"Mr. Gao is here?"
"Yes, how about it, I'll take you up there, and you tell him in person, lest I make a mistake in reporting."
Gu Ming nodded and followed Yan Fang to Mr. Gao's office. After hearing his purpose, Gao Wantong thought for a long time and finally nodded in agreement.
Although sales data cannot be disclosed casually, the important thing is actually the numbers above. As long as the numbers are blurred, it doesn't matter if you give them a copy.
He was willing to accept a new channel to a certain extent. Since Gu Ming was willing to toss, he still wanted to see how far he could go.
It costs nothing anyway, right?
Businessmen pursue profits, and profits without cost are more fragrant.
Since we agreed to join the group purchase in the first place, it would also be good for Baihua Valley Mall to make it convenient.
"Thank you, Mr. Gao, for your support." Gu Ming, who received the data, expressed his sincere thanks.
Gao Wantong waved his hand: "We are all old friends, so there is no need to be so polite. By the way, Mr. Gu, when did your rebellious period end?"
"I'm very rebellious even now," Gu Ming said with a crooked mouth and hesitated again, "Why does Mr. Gao ask this?"
"Did you see my daughter last time? She recently got into a fight at school and was suspended for a week. You said it would be great if she was a star student like you."
The corner of Gu Ming's mouth twitched, thinking that he couldn't get through this, right?
This thing, I don’t feel awkward when I say it, but it is really embarrassing when others say it.
He was afraid that if Gao Wantong sighed a few more words, he might dig the floor with his toes and fall directly from the fifth floor to the fourth floor, so he stood up to say goodbye and get out quickly.
After Gu Ming left, Gao Wantong took out the letter of intent from the cabinet and looked at it.
To be honest, he is still not optimistic about Gu Ming, and he is even less optimistic about this online sales method. But since young people dare to think and fight, it doesn't matter if they lose.
……
In the blink of an eye, it’s late December.
After Xinghuo's full preparation, the dormitory stocking festival kicked off on a light snow day.
The 8% discount may not sound like much, but when reflected in the product prices, it is quite attractive, so the number of group buying registrations has indeed begun to increase as expected.
Some people even post videos on Douyin to gather people and get discounts.
Hoarding is actually not uncommon in university dormitories. For example, it is very common for one person to buy toilet paper and have it picked up by everyone in the dormitory. A roll of paper taken into the toilet will be used in two or three days. All that was left was a paper tube.
In addition, shampoo, washing powder, food, beverages and mineral water can all be shared items to a certain extent, and the distinction is not so clear.
You can't squat in the dormitory every day and guard your things, and no one is allowed to touch them, unless they are locked in a cabinet, and you have to unlock them every time you use them.
Therefore, in the name of the Hoarding Festival, many dormitories began to raise funds to hoard things.
In addition, there are also those who buy their own after collecting people, which is even crazier than the first discount day.
The goods in the college supermarket were the first to be sold out, and Wei Yanling felt a little numb.
She had received a notice from Gu Ming earlier and stocked up on goods before the Stocking Festival went online, but she still couldn't resist.
"Boss Wei, stock up on more daily necessities next time. If the payment is not enough, I will help you. Don't be so stingy."
When Gu Ming came to the college supermarket, he felt a sense of disgust when he opened his mouth.
"Mr. Gu, in order to stock up on goods, I removed two rows of food shelves. You said that I am a supermarket owner, but now I am almost turning into a warehouse for you!"
Wei Yanling looked complaining, but actually she felt happy inside.
Regardless of whether it is a supermarket or a warehouse, as long as you can sell the goods and get money, no one will be happy.
Gu Ming didn't expose it, but said seriously: "You have to withstand the pressure, Boss Wei. What's wrong with you? If I hold an event at the beginning of the month, all the shelves in your supermarket will have to be removed."
Wei Yanling was stunned for a moment: "Why?"
"The living expenses at the beginning of the month will arrive in the account, and the sales will definitely increase."
"I don't understand, why do they buy so much toilet paper? I can understand girls, but why do boys use paper like they eat it?"
Gu Ming pursed his lips: "Then I don't know. I am a serious person, different from those stinky boys."
Wei Yanling moved a mat and sat at the door: "I heard that Heytea's sales this month exceeded 2, is it true?"
"It's fake. How much milk tea will be sold? There are 2%, but not all of them are milk tea sales."
"Isn't there only milk tea in the milk tea shop? What else are they selling?"
"We have added a new product called milk tea card."
"what?"
Gu Ming reached out and took out his wallet, and took out a small pink sheet, which was about the size of a bank card. On it was a dense tree, and under the tree was a simple drawing of a man and a woman cuddling together. In addition, three logos are printed on the upper right corner of the card, namely Heytea, Douyin and Group Buying.
"This is it. The face value of each card is 1 yuan. It is only sold through group buying. If you want to buy it, you must participate in the stocking festival."
"Does anyone buy this thing? What is your milk tea made of? Is it so addictive?" Wei Yanling felt like she had seen a ghost.
Gu Ming smiled: "The slogan of this card in the group purchase is to contract all your milk tea in the future. There are many boys who buy it as gifts. Apart from toilet paper, this thing is the most popular product in the group purchase. .”
Wei Yanling took it and took a look: "Why is there a small hole in it?"
"The milk tea card comes with a metal chain, which can be passed through a small hole and hung on a bag or keychain. Some goddesses like to show their popularity. They are embarrassed to go out without hanging one. They can't receive it. Girls may also buy one and hang it up, and it can also be used as an accessory. The main thing is to be fashionable."
"You earned all the money from co-authoring boys and girls. Who came up with this horrible idea?"
"Am I convinced?" Gu Ming grinned and bared his teeth.
As soon as the words fell, the corners of Wei Yanling's mouth couldn't help but begin to twitch.
Although Boss Wei had some idea of Gu Ming's methods during the copycat school beauty competition, she still couldn't help but call him awesome for being able to do such tricks with milk tea.
But as she looked at it, she suddenly narrowed her eyes and got closer, as if she had discovered some bright spots. After careful identification, her expression gradually became surprised.
"Mr. Gu, the boy on this card was drawn to look like you, right?"
"Can you see this?" Gu Ming was a little shocked.
Wei Yanling nodded: "You can tell if you look carefully, but who is the prototype of this girl?"
"No, no one."
"No, this seems to be the pretty girl who came to my supermarket last time to ask for a milk tea cup?"
Gu Mingren was numb, from the top of his head to his legs: "You only saw it once and you still remember it?"
Wei Yanling was delighted: "The details are so well drawn, you can recognize them from the movements and expressions."
"Brilliant."
"This tree seems to be a bit particular. Why is there a pile of cards hanging on it?"
"That's a good friend tree."
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