After rebirth, I want to destroy my original family

Chapter 213 Marketing about people’s hearts

At night, the front gate square of Baihua Valley Mall is brightly lit.

In the intertwined environment of lights and night, a two-meter-high VC board is standing at the C position of the square. The format and color are almost the same as the one on the stage of the University of Finance and Economics.

It's just that on this vc board, the school emblem of the University of Finance and Economics has been replaced by the trademark of Baihuagu Mall, and the advertising slogan has become "Visit Baihuagu Mall, go to the store through group shopping, and enjoy 6% off the entire store, delicious food and fun" Beat them all.

With the University of Finance and Economics as the main force, students from the four major universities poured into the shopping mall, confusing the passers-by who were walking around the business district.

What's going on today? Are you doing anything?

Why are there so many young men and women rushing into the shopping mall opposite?

With this question in mind, passers-by unconsciously joined the crowd of students and entered the mall with curiosity, and their eyes widened instantly.

"Damn it, I haven't been to Baihua Valley for a long time, why did it suddenly change like this? Is it the way I opened it that was wrong?"

“Isn’t this place selling clothes?”

"I feel like I'm walking on a pedestrian street. There are so many tricks. There's even a claw machine and a photo sticker machine?"

"Look at the sign on the floor in front. There's everything to eat, drink and have fun. Is this the pedestrian street across the street?"

"Hey, there is also a storage room for my husband and a baby care center. Oh my god, I can go shopping happily in the future!"

"What is the negative 1st floor? Supermarkets and seafood markets. Wow, they used toilet paper to make wedding dresses for the mannequins. Whose idea was this?"

Walking into the mall, whether it was the students who had purchased coupons for shopping or the urban passers-by who came to join in the fun, they all had surprised expressions on their faces at this moment.

To be honest, since the rapid changes began at the beginning of the year, the passenger flow of Baihuagu Mall seemed to have been cut off and stopped abruptly.

Young urban white-collar workers have gradually begun to be exposed to and obsessed with online shopping, and the trend of consumption in physical stores has gradually declined. Middle-aged and elderly customers have gradually stopped coming because they cannot buy what they are satisfied with.

From a bustling crowd to a deserted one, Wan Zhong did it in just 4 months.

Of course, there is also a lot of speculation in the society about the changes in Baihua Valley Mall.

It's such a mall, how can you say that if it doesn't sell goods, it won't sell goods?

Some people say that this long-established shopping mall located in the center of the capital has begun to lose its limbs and is struggling to survive because of its inability to generate cash flow.

Others say that Baihua Valley has actually been sold a long time ago, and the boss behind it doesn’t know how to run it.

Some people even say that the boss took his sister-in-law and ran away on the second day after the New Year. Currently, Baihua Valley is only an empty shell.

In short, everyone feels that Baihuagu Mall is like a building that is about to collapse, and it is only a matter of time before it collapses.

This is how business is done. Although everyone's ultimate goal is to make money, reputation and credit are intangible assets that are more important than money. When rumors continue, the remaining trickle of customers will disappear.

But today, when students appear as consumption boosters, driving customer flow in the business district and forming a cycle, the reformed Baihua Valley finally returns to everyone's attention.

As a result, the feeling of surprise began to ferment rapidly.

These guests who come to join in the fun may not spend money, and they will still be empty-handed when they come out, but even so, they will remember Wan Zhong’s new appearance and spread the word when they return.

"Hey, do you know? Baihua Valley has now turned into...!"

"Husband, let's go shopping at Baihua Valley Mall. They all said that you don't need to go out. You can eat, drink, and have fun."

"First go to Zhongxin Street for a walk, and then go to Huaxing Road to eat hot pot? It's too detoured. Let's go directly to Baihua Valley Mall. You haven't visited the current Baihua Valley yet, have you?"

Rumors spread very quickly, and it won't take long for Xinsheng Baihua Valley to be known to most people.

Of course, as rumors spread about the gorgeous transformation of Baihua Valley, the name of the group purchase store will also take advantage of the wind to glide.

You win twice, I win twice, this is not a win-win. It was not until tonight in dim lights, when the traffic gathered here, that the win-win that Gu Ming had painstakingly planned for half a year was truly realized.

"Manager Yan Fang, our hot pot restaurant on the third floor is full, and many people are queuing up at the door."

Yan Fang looked at the huge crowd and was a little confused: "Aren't group buying package coupons sold according to the actual number of customers in the store?"

The waiter pursed his lips and said, "That's true, but not all of the guests are students. There are also people who join in the fun and follow them. They spend money to eat, so we have to entertain them."

"In this case, you let them arrange the numbers first, and I will go find Mr. Gao."

"Okay, Manager Yan."

Yan Fang hurriedly entered the elevator, her expression alternately excited and nervous.

After the reform began, she felt depressed and worried in the face of the declining passenger flow.

What if the reform changes me to death?

What if the mall after the reform cannot attract customers?

But all the worries disappeared tonight and turned into a sense of excitement about a new era.

She used to be the person in charge of the mall sales business, and she knew how difficult it was to guide the customer flow, but everything happened so suddenly tonight, which caught people off guard.

It was as if Gu Ming threw a cigarette butt casually, and it happened to land in the cotton pile. The tiny sparks began to burn crazily in an instant, turning into a terrifying sea of ​​​​fire.

At this moment, the elevator reached the top floor, Yan Fang stepped to Gao Wantong's office, reached out and knocked on the door.

"Please come in."

"Mr. Gao, the food court is full, and there are still many customers coming in continuously."

Gao Wantong's eyes widened slightly: "Has the online marketing of group purchases to stores already been effective?"

"Not only is it effective, it has already exceeded the actual number of customers received by the store on the third floor." Yan Fang didn't know whether to cry or laugh.

"Don't panic yet. I remember the manual mentioned this situation. Just wait for me to check."

Gao Wantong opened Gu Ming's carefully compiled manual, then squinted his eyes and looked at the screen for a long time: "I found it. You go and prepare some snacks, fruits and tea for the guests waiting for the table, and prepare 1 for the children." Some small toys, and then send them our printed promotional coloring pages.”

Yan Fang opened her mouth, a little shocked: "They haven't spent any money yet, what if they leave after eating enough?"

"This is what is written in Mr. Gu's manual. Let's just follow it. Oh, by the way, call the employees from our bottom store nail salon to do basic nails for the customers waiting for the table. There is no charge. kind."

"I understand, Mr. Gao."

Although Yan Fang was confused, she still called to gather people as soon as she left the house. She ordered one group of people to go to the warehouse to get the newly prepared promotional brochures, and another group of people to go to the supermarket on the first floor to get food and fruits.

Ten minutes later, rows of groceries and small fresh-cut fruit plates were pushed to the third floor.

The customers waiting for the table opened their eyes wide and thought to themselves: I didn’t even spend any fucking money. I’m going to eat fruit, food and drink tea first. Is this really okay?

Subsequently, promotional color pages were also distributed to the guests. Gradually, people who did not know each other began to unify the topics.

"So there is a game center inside the mall?"

"Hey, the second floor turns out to sell these things. There are quite a variety of them."

"The babysitting area is a children's paradise, which is pretty good."

"Miss, can I take this coloring page with me and show it to my colleagues?"

Yan Fang nodded with a smile on her face, then as if she suddenly caught something, her eyes gradually started to become dazed.

It turns out that Gu Ming asked them to give away 0 pieces of fruit to the guests who did not consume. In fact, they completed a piece of marketing about people's hearts while they were eating, drinking and laughing.

As the old saying goes, those who eat are soft-spoken and those who take advantage of others are short-handed. These customers are likely to become Baihuagu Mall's trolls because of these pieces of watermelon and bags of snacks, constantly promoting effectively to the people around them.

One spreads to ten, ten spreads to a hundred, a hundred spreads to a thousand...

Yes, these self-printed promotional coloring pages are very beautiful, but if they are distributed on the street, passers-by will probably throw them away without even looking at them.

But these potential guests who ate and drank from you actually read the contents.

Even if they don’t take away the coloring pages, they just say something to the people around them: “Last time I had hot pot at Baihua Valley Mall and couldn’t wait for the table, so they gave me fruits and snacks and even made me tea and did a manicure. Then guess what? I didn’t spend a damn penny and I was full!”

Just this sentence, the passenger flow behind Baihuagu Mall is absolutely indispensable.

but……

This is a manual that Gu Ming made during the winter vacation. At that time, Baihua Valley had just decided on the direction of reform and didn't even know where to start, right?

People who do business are used to thinking a few more steps. She knows this, but thinking about hundreds or thousands of steps more is too scary, right?

Yan Fang has been doing shopping mall marketing for a long time and has organized various exhibitions and activities. But compared with Gu Ming's methods, she suddenly felt as if she was playing house before.

At the same time, Gao Wantong also came to the third floor. Looking at the room full of guests and the individual guests chatting and laughing in front of the door, he couldn't calm down for a long time.

Ever since last New Year's Day, after collecting business cards from the chamber of commerce, he had discovered that Gu Ming was a bitch and always beat him.

But it wasn't until this moment that he realized that Gu Ming had actually been leading him to win. He first defeated the huge waves of the times, and first won people's hearts during the negative period after the reform.

He may not tell you what he did, but you can actually see the results.

Gao Wantong crossed his arms and suddenly understood what it means to be a noble person descended from heaven.

You know, Baihua Valley Mall actually has a mirror, and that is Fuxing Mall located on Nanshan Avenue.

According to the boss of Fuxing Mall, their pure sales volume has declined severely this year. It has been declining from the beginning of spring to now. They have also tried every means to open up new customer flow channels, but they did not know that the consumption model has begun to change.

What would have happened to Baihua Valley if she hadn't met Gu Ming?

Maybe it can survive for another 34 years and eventually be acquired due to bankruptcy.

It takes courage for a strong man to cut off his wrist. Gao Wantong suddenly discovered that the courage to abandon the mature pure sales business was actually given to him by Gu Ming.