nashuaworldcup Chapter 261 Focus on one passionate job
Chapter 261 Focus on one passionate job
In the blink of an eye, the time came to late August, and Deng Xuanxuan’s technical team completed the most important task of upgrading the website, which was to launch a friend recommendation system for classmates.
Theoretically, based on the accessed student status information, you can get to know anyone in the school through the website, and you can view his personal homepage and share his updates.
The reason why this function is launched is actually to enhance user stickiness and ensure that all newly registered users can be retained significantly during the promotion period.
One of the benefits of online socializing is that there is a lot of information that cannot be displayed in offline socializing, which can be easily displayed to others in this non-face-to-face environment.
In addition, "Love You in the Name of a Friend" written by Hui Huizi, who loves candy, has completely become popular on the website. Every day, a group of crazy people follow the update online, and the number of collections of the series once exceeded that of the ordinary Mr. Cao. , directly chasing after Yue Qian's "If Other People Are Drenched in Snow Together".
Gu Ming was not surprised by this phenomenon, because it was a holiday and Lao Li couldn't see him, so he didn't have much material to show off. It was normal for the intensity to drop a bit.
In the evening of that day, Gu Ming, Deng Xuanxuan, Liu Shuran and Kou Jing held a telephone summary meeting regarding their work during the summer vacation. They were also accompanied by Yan Fang, the part-time manager of the branch, Sun Zhi, the head of the Commerce Department, and the head of the Marketing Department. Deng Yuan.
"Boss, I have a question. I don't know whether I should answer it or not?"
"You said."
"Why do we need to add a student status system to the website? Is it really conducive to promotion after the registration threshold is raised?"
This question was raised by Liu Shuran. Although he does not understand technology, from the perspective of a user, it is easy for him to have this question.
I remember that when Douyin was first launched, Jiang Qin had been asking Sunai to lower the threshold. There was no need to register, and all the content of Douyin could be browsed by just clicking on the guest mode.
But seeing that the nationwide promotion was about to begin, the boss began to set restrictions, which was really incomprehensible.
Of course, they are not the only ones who can't understand it. Even Wei Lanlan and Sunai don't understand it. Even many people who have signed strategic cooperation don't understand it either.
Why must we set a threshold to exclude people from society? Let’s just say, if members of the public also use this forum, wouldn’t the traffic be bigger and wider?
"Actually, the answer to this question is very simple. Do you think it is easier for a website dedicated to college students to spread? Or is it easier to spread a Douyin website with all kinds of people mixed in?"
"It should be the former..."
"Yes, the more vertical our content field is, the faster it will spread, just like the narrower the blade of a sword, the deeper it will penetrate. To put it bluntly, what I want is to spread across the country as quickly as possible, not We are harvesting users city by city.”
Liu Shuran seemed to understand and said: "We are not pursuing the number of user registrations this time, but the coverage area?"
"It's okay for you to understand it this way. The city next door has a population of 8 million. Even if we take one year to turn these 1 million into our users, it will still be a failure. But there are more than 8 university towns in the country. Even if each one There are only a few thousand people in college towns using our website, and we are successful.”
After Gu Ming finished speaking, he added another sentence: "The city-wide promotion of group buying is like a spider web, but this time the national promotion of Douyin is like a spore flying."
"I understand. Among the four major cities, where should we choose the first stop for our promotion?"
"Let's go to Shanghai."
Gu Ming made the decision without any hesitation and arranged the first stop in Shanghai.
Douyin's chariot is tied to many local brands. Although these people have signed a strategic cooperation agreement with him and joined the Northern Business Gang led by the municipal government, they may not really trust Gu Ming's abilities.
Therefore, the first stop of Douyin must achieve results, a result that can make all the bosses say that it is not a loss, then Shanghai is the best choice.
The first reason is because he has the phone number of the vice chairman of the Shanghai Chamber of Commerce, and that person is also Ye Ziqing's uncle. If he kidnaps her morally, it will definitely be a big help.
Secondly, Zhou Xiaoyao is a princess in Shanghai. If he really encounters trouble that he did not expect during the promotion period, it may be useful for him to put aside his old face and look for connections.
Compared with Shanghai, Beijing, Shenzhen and Guangzhou do not have such convenience and assistance at all, so he decided to promote Douyin in Shanghai as the first stop.
After understanding the boss's plan, Spark and the group buying branch began to get busy. The personnel in charge of the Shanghai branch began to step up the layout and arrange specific promotion methods based on the previous planning.
There are many problems that need to be solved. The first one is the promotional materials needed for local promotion. They also held a meeting to discuss how to design the materials to achieve the best effect.
"Boss, let's use fans as carriers," Lu Xuemei suggested.
Gu Ming nodded: "Okay, in addition, we can't waste the selection of so many school beauties. Let's call them together to be a model."
Since it is a forum for college students, it is very appropriate to use beautiful female college students as spokespersons. Moreover, these school beauties have their own accounts on Douyin and share their dynamic information and life photos every day.
When the offline materials are distributed and new registered users are attracted, you can log in to the website and see the goddess you have attracted on the poster, and your dream will become a reality.
This is not only a linkage between online and offline, but also reflects the most powerful social attribute of Douyin.
Gu Ming regrets that there was no school grass competition, otherwise their promotional materials could even be targeted at boys and girls.
The boys' dormitory is full of cool school beauties, and the girls' dormitory is all school beauties with abdominal muscles. The effect will definitely be great.
After the meeting, Kou Jing and Lu Xuemei began to work together.
Kou Jing was responsible for communication, mainly asking the selected school beauties if they were willing to be models for Douyin, while Lu Xuemei began to plan material design based on the feedback.
Being a model is actually a very vain thing, and you can make money with a long face, so there are many school beauties who respond positively.
Among girls these days, who doesn’t have a dream of becoming a star?
In their eyes, both actors and models are synonymous with beauty. Even if they don't pay for something that can showcase their beauty, someone will be willing to do it.
So in just two days, 8 school beauties signed up one after another.
However, because Douyin’s promotion node starts from the school season on September 9, the shooting of model pictures must be completed before the end of August, so this part of the work needs to be carried out first.
In addition to Kou Jing and Lu Xuemei, Gu Ming also needs several people to return to school early to help.
"On August 8th, several people will return to school early to assist Xuemei and Kou Jing in making some preparations. Is anyone willing to sign up?"
There was silence in the group.
No one seemed to have seen it, Yang Yang's profile picture even went dark instantly.
Oh my god, I just came back from a research trip to four first-tier cities. I wish the chairs at home were not hot yet. Is there another mission coming?
Capitalists really have no sense of boundaries, and whoever cares about them is a dog!
However, Gu Ming was not in a hurry at all. He put his hands on the keyboard and typed a line leisurely.
"The main content of this job is to take some wonderful model pictures for the school beauties. As the main image of the promotional poster, there will be jk clothes and miniskirts. Since no one is willing to come to the scene to help, forget it. As the boss, We have no choice but to lead the way."
Yang Yang's profile picture suddenly lit up: "Boss, have you forgotten that I am a local? August 8th, right? I will be on standby on the 2th and 9th!"
Ma Yubao was also excited: "I'll go too, if the boss asks me to go, I won't even get overtime pay."
Yang Shuai: "I don't even need a fucking bonus. The boss can choose me."
Gu Ming: "You are so active? Do you want to come if you want to give me money? I will take one for each, just stand and watch!"
Yang Shuai: "Is it okay to squat down and watch? If so, how much I need to pay will be deducted from next month's salary!"
Yang Yang: "It's okay to post it upside down. It's not about being a school beauty or not being a school beauty. The main thing is that you love your job."
Gu Ming: "6."