After rebirth, I want to destroy my original family

Chapter 267 Sese is so awesome

On the freshman admission day, except for the University of Finance and Economics, universities across the country are equally busy, such as the 1 university towns in Shanghai.

From dawn in the morning to the afternoon when the sun sets, a large number of freshmen enter the campus, and the freshman gift packs containing Douyin's promotional materials are sold one after another, which is not a big deal. It's a rush, but it's somewhat like supply exceeds demand.

Students travel thousands of miles away from home to study, and they cannot take daily necessities with them. What the freshman gift package captures is this supply and demand relationship.

Gu Ming cleverly used this as a propaganda carrier to turn traditional marketing from passive to active.

But when the student who bought the big gift package opened the box and saw the duangduangduang female college student on the promotional page, the fan, the clothes hanger, and the outer packaging of the shampoo, he still couldn't help but doubt it for a moment, and thought to himself that he was in it. Is it a serious university?

"Is it so big? I don't believe it. I want to see it with my own eyes."

"Look at this advertisement, come and meet me on Douyin? Good guy, is this an adult website?"

"I've heard that college life is good, but I didn't expect it to be this good. Is this really something I can see?"

"Could this be my first lesson in becoming an adult?"

On the other side, the local promotion staff of the group buying branch also arrived at their respective local promotion points and distributed advertising fans to students passing by the school gate.

Although September is already the end of summer, the temperature across the country has actually been high. After a series of struggles of signing in, paying fees, and receiving cards, the students were sweating profusely just standing, let alone leaving.

Therefore, Douyin’s black advertisement went viral very quickly, and some students who accidentally missed it due to the crowds came back to ask for one.

When the entire campus is filled with Douyin fans waving, the invisible sense of atmosphere becomes a booster for marketing.

Everyone has a round fan of the same style. Who wouldn’t be curious after seeing it? Especially the appearance of the eight school beauties standing in a row on the fan is really pleasing to the eye.

Sweet, sexy, ladylike, enchanting, and white moonlight, every campus beauty represents a function of Zhihu.

From social chat, to content sharing, to secret confiding, online updates, hot search news, hobbies and friends, alumni recommendations, in addition to studying, these functions can meet almost all online daily life of college students.

1. At first, the students who received the fans just wanted to fan themselves, but after cleaning up the dormitory, going out to have a meal, and taking a walk, and their mood gradually returned to calm, most people were attracted by the content on the fans.

Nothing else, the girl up there is really pretty.

After admiring the eight school beauties each with their own aesthetics, Douyin’s website and marketing words will naturally break into their sight.

What can happen to new students? After completing the formalities and making the bed, the rest is free time, so it’s not too much for me to go online, right? As a result, the teenagers who went in and took a few glances could never come out again.

This internet thing!

In addition to these welfare posts that can attract attention in an instant, after Liu Shuran's continuous content upgrade for a month, Douyin's verticality has become very high.

Whether it is daily sharing, topic discussions, story serialization, or various talent shows, the appeal is quite high.

At around 3 o'clock in the afternoon, the temperature dropped slightly. The team leader of the Douyin promotion team of the Baihua Valley branch of the Shanghai branch of the Songjiang University Town branch brought a bulging stationery bag.

Opening the stationery bag, there are various one-piece seals inside, with a cone-shaped top and a lid with its own ink pad below.

The branch team leader took out these seals and gave one to each of his fifteen local promotion employees.

"Be careful, don't get caught."

"understand!"

As soon as the words fell, the fifteen people in charge of the campus promotion went to the university they were responsible for. Amidst the chaos of freshman admissions, they sneaked into the campus, pulled out the seals, and posted on the school's bulletin board, route guide map, freshman welcome sign, and lunch. 5 meal card stamp in the window and lecture hall.

[Social networking site used by college students across the country]

[Website: **********]

After the seal comes out, there are only two lines of small words, but no matter where it is, it is particularly attractive.

For example, when you look at a document, you will subconsciously glance at the signature and seal first. This is caused by human habits. As a result, it fell into Gu Ming's hands and became a marketing routine.

However, this "Operation Stamp" is not targeting freshmen, but all students in the school. As long as someone can get a glimpse of it, the content on the stamp will definitely be noticed.

This is the most efficient and cost-effective method of diversion, and is very suitable for Gu Ming's physique.

"Team leader, my chapter card is finished."

"My card is over, and grandma's. I was almost caught by the school security. It was really exciting. However, Wang Gaosheng's seal was lost when he escaped. I don't know if something will happen."

"It's okay, as long as no one is caught, wash your face later and let's go out for a dinner. Oh, by the way, have the last group of people come back?"

"Team leader, I'm back. The task has been successfully completed. However, I saw a sentence on the door panel of the men's toilet in the teaching building. I am 1. I want to find a 0. What does this mean?"

"This is called binary system. It's something only programmers know. You haven't even gone to high school, so it's useless to tell you."

The local promotion of eight university towns in Shanghai lasted for a whole day. The registration rate in the background began to gradually increase. In the evening, it reached an unprecedented peak, so that the number of newly registered users exceeded 8 in an instant, and the speed was frightening. It really shocked Suna.

Boss Dog only used a few duangduangduang to create such an effect. Could it be that the essence of this world is actually Thurse?

Great, I am not the only one in this world who likes Sesu.

Deng Xuanxuan hummed excitedly, then exported the growth data table, generated a pdf, sent it to all Douyin's strategic partners according to the email address left by Li Ming.

At night, when the lights were on, when the brand CEOs opened their mailboxes and saw the line graph that almost showed a 90-degree upward trend, their faces were filled with incredible expressions.

Isn’t the efficiency of this ground push too exaggerated? Is the communication power of the Internet really that powerful? No wonder Boss Gu keeps saying that the Internet era has arrived and all business in the future will depend on traffic. It seems that he is not deceiving people.

The key point is that this is only the first day. Over time, who knows what this traffic pool will eventually develop into?

Deng Xuanxuan: "Sese is so awesome."

Strategic Partner: “The Internet is awesome.”

This is the different judgment results caused by the information difference.

Deng Xuanxuan believes that the rapid growth of new users is entirely due to duangduangduang. Brand owners believe this is because the Internet itself has unparalleled communication speed.

But in fact?

In fact, the line laid out by Gu Ming is very complex and precise.

Gu Ming promoted the first step of the freshmen's gift package and group fan from the local market by grasping the needs of freshmen. Passive promotion and active acceptance have very different effects.

In addition, there are also routines of getting stuck everywhere, which also successfully achieves the long-term timeliness of marketing activities, so that even if the local promotion ends, the marketing effect will continue.

In addition, there is also the eye-catching feeling created by the "duang" style propaganda body, and the linkage that makes new users want to stop in the shortest time.

The most important thing is to choose the right time for freshmen to enroll.

At the right time, right place and right people, Gu Ming maximized marketing in almost every detail, so that the entire combo boxing gave people a silky and smooth feeling.

But because the online content is made by Xinghuo and the offline push is made by Baihuagu Branch, they can only see part of it, and few people can see the whole picture of the push.

But few doesn't mean there are none.

At ten o'clock in the evening, in a villa in Sheshan Manor, a stack of information was placed on the mahogany desk. It included content analysis of the Douyin website, observation data of local push actions accurate to the minute, and local push On-site shooting footage.

Next to these paper materials was a storage box with the words "New Student Enrollment Gift Package" written on it. Next to the storage box was a cone-shaped seal with a round head.

Qin Jingqiu and Zhou Shihua were sitting at the table, looking through the pile of information carefully, their expressions looking serious and serious.

The Zhou family is also the leader in Shanghai, so Gu Ming can't hide it from them when he comes here for promotion. Even if it's some small details, as long as they want to know, there will be no secrets.

Out of love for Zhou Xiaoyao and out of investigation for her future son-in-law, Qin Jingqiu specially arranged for someone to keep an eye on them for a day. Originally, she was afraid that they would encounter difficulties and wanted to help them secretly, but she didn't expect the person sent there. They didn’t even keep up with the other party’s promotion rhythm.

"What do you think?"

Qin Jingqiu pursed her lips: "I realized that I underestimated Xiaoyao's heart."

Zhou Shihua raised his head and looked at his wife: "What should I say?"

"Anyone can build a campus network. As long as they have content and are willing to spend money, the chances of success are high. But no one can match his speed, not even me. His promotion efficiency is too high. From last year to now , this guy’s tricks are really endless, he can do things in one month that others take three years to do, do you know what this means?”

"What does it mean?"

"Fast means that he will always be one step ahead and can make more arrangements."