nashuaworldcup Chapter 324 The real business war
Chapter 324 The real business war
After the mobilization meeting, the Ministry of Commerce and the Marketing Department each divided into 2 teams and went to the 23rd tier cities to promote the first step of the plan and sign contracts with merchants.
Later, Zhao Jing personally led people to Shanghai to organize the promotion and operation of the university town.
When it comes to fighting, it is very important to have the right time, place, and people. Changes in these three conditions often have a very serious impact on the outcome.
Now, the concept of group buying has been hyped up, and the first batch of self-owned funds of other group buying websites have been exhausted. The university town is equivalent to a fortress, which is easy to defend and difficult to attack. Therefore, the right time, place and people are gathered together, so why not do it? It would be too wasteful to do anything.
Before setting off, Gu Ming specially gave Zhao Jing a nickname: "From now on, you will be the icebreaker queen Zhao Jing."
The corner of Zhao Jing's mouth twitched: "Boss, can you come up with a nicer name? This name sounds like a monster."
“Do you think holiday nuclear bombs sound good?”
"This……"
Gu Ming stretched out his hand and swung it forward as if he had grabbed a pole: "The name is for a good omen and also to give the enemy a strong deterrent. The name Breaking Ice is very suitable."
Zhao Jing pursed her lips: "Shu Ran calls him Chef God because he cooks delicious food, and Yang Yang calls Xiucai because he has actually done this. What about me?"
"Do you still remember that when the group was operating in a university town, you stayed at the University of Finance and Economics and developed the market yourself in order to lead your subordinates to make money? We were so passionate at that time, Zhao Jing, no matter how far we have gone Stay away and never forget what you do best.”
Zhao Jing was stunned after hearing this, and then pursed her lips: "Boss, I promise to complete the task."
"Go, take my hope and glory with you."
On April 4, Zhao Jing led the local promotion team to prepare to leave for Shanghai.
When we arrived at Jinan Airport, the membership channel of the Northern Business Group was fully open, and the journey was smooth. Even our luggage was taken away for security inspection and returned in person.
At this time, half of the group division was completely empty, leaving only one technical department.
In order to ensure the feasibility of the mid-term promotion plan, Gu Ming asked Deng Xuanxuan, the holiday bomb, to recruit a new group of programmers to protect the lbs service and merchant management system.
Before mobile devices became popular, even if these things were made, their effectiveness would be reduced.
So Gu Ming is not in a hurry, but his only imperative is that these two systems must be mature and reliable.
In addition, Gu Ming also gave Deng Xuanxuan another hidden task, which was the design and development of the internal management system.
With the development of the national plan, there will be more employees in the future team building, and the size will also increase sharply in the past two years. How to efficiently manage the national team and effectively implement the responsibility to everyone, almost all depends on the line. on the system.
Gu Ming is very confident about his own people, but he will never allow the so-called concept of being outside and not accepting your orders. This is a taboo.
"Boss, when I went to Ocean Supply Chain, I only looked at the cargo management system, but what should I do to manage people?"
"The names are different, but the principle is the same. As the business develops, each city will have a general manager, followed by managers, supervisors, and then all employees who come into contact with the first-tier market, layer by layer."
Gu Ming made a hand gesture to go down the steps: "You can think of managers and supervisors as the storage warehouse of the logistics park, while employees are the goods that need to be constantly mobilized. That's it."
Deng Xuanxuan thought thoughtfully, then nodded.
"The idle period of group buying websites is coming to an end. All websites are looking for ways to raise funds. Next is the entry of small capital. During this stage, we mainly work on the 23rd line and will not be involved in the battlefield. But when big capital intervenes, many It’s not up to us.”
Gu Ming looked at Deng Xuanxuan: "I'm very poor. I can't beat those big capitals. I can only survive the second round. By the third round, our only chance is to provide good user services."
Deng Xuanxuan nodded: "Promise to complete the task."
"Go to work, with my expectations and glory."
Gu Ming patted her shoulder and turned back to Entrepreneurship Base 208.
Liu Shuran has been planning campus activities for group promotion since last year, but it has been shelved due to the early wait.
Now, he is leading the content team to fully optimize the plans prepared in advance, and plans to cooperate with the actions of the Marketing Department and the Commerce Department to help promote the group tour within the university town.
Online and offline, front and back, 1 until mid-April, all initial arrangements have been made.
This operation was the largest in Gu Ming's entrepreneurial history, but like the spring rain that day, it was a bit moisturizing and silent.
Except for the impassioned speech at the Longkai Hotel, everyone followed Guo Ming's instructions, walked in brocade clothes at night, and kept diving.
Just as Gu Ming expected, group buying in first-tier cities is so popular that people are jealous, but group buying in 1rd-tier cities is not so lively. These websites that only dare to stay local are small in size and have unstable structures. , the funding aspect is even more stretched.
It is much easier to fight them than to fight those crazy guys in first-tier cities.
The most important thing is that all the brands of the Northern Business Gang unconditionally cooperate with Gu Ming's actions, providing money and people if he wants.
From 15 to 16, Xihan Heqing’s joint business model1 has been continuously harvesting the market, and at this time it finally contributed its own strength.
At the end of April, many Jinan brands such as Burger King, Xitian, Helilao, Qinghuajiao, Zero Food Convenience Store, and Weiner Hotel updated their advertisements, and added group buying and group shopping based on the original promotion, making it more worry-free. save money.
After a year of marketing, these brands have always had a relatively bright brand image among consumer groups, so they are far more influential than TV advertisements.
Taking advantage of this trend, teams that settled in 23rd-tier cities began to fight quickly, and local promotion operations were in full swing.
But some local gangs are unethical, especially those small group buying websites. Based on the concept that those who are barefoot are not afraid of wearing shoes, and those who are local are not afraid of outsiders, they say that I, Ye Liangchen, am a local, so what do you think?
As a result, he was beaten.
At this moment, the local promoters who had been transferred to contract workers realized, "Hey guys, it turns out that the things we have trained for two months are used in this way."
What about high-end business wars, what about giving guidance to the world, what about the ups and downs between talking and laughing, this story tells us that real business still relies on the hard work of both fists!
Then, not surprisingly, the local gangs and the local push team were sent to the police station.
Because it was the local gangs who took action first, and what can I say about the quality of the group promotion...a bit doggy, a bit rogue, and it is said that there was a law professor from the 985 University behind the scenes to provide technical guidance, so that in the end, the local gangs did not take advantage of the half-day mediation. 1 point is cheap.
According to the recollection of a local promotion manager of a group buying website in Changsha, he really saw the highest level of cheating that day.
"Those people scolded the man very harshly, but they didn't do anything until we couldn't bear it any longer and pushed the man. As a result, we were pushed to the ground directly."
"They have practiced, oh my god, Dragon Claw Hands, do you know? It's the one played by Jet Li in "Eternal Dragon Sword". Those moves are exactly the same."
"However, we didn't resist too much. We were just getting paid, so we didn't risk our lives. We just fought as long as we wanted, and then we blackmailed you to death!"
"We ended up at the police station and they called a lawyer directly."
"Have you ever seen someone who brings a lawyer to a fight? It is said that he is a university professor!"
"Later we left the police station and reviewed the situation while having dinner in the evening, and then we realized, damn, it turns out that these people were even trained to curse."
"I knew then that I might not be able to play."
"Think about it, many offline brands that have become popular recently only cooperate with them, and their employees are even more rogue than us. What should we do?"
"But our boss was still unconvinced and asked us to arrange for people to keep an eye on them. But guess what we found?"
"Those people carry weights for 5 kilometers every day and have special coaches. They are just here for us."
The target cities on the 23rd tier were successful in the first battle. Taking advantage of the exhaustion of the idle period, the group successfully settled in Changsha, Wuhan and Xi'an, bit by bit encroaching on the local market, not too fast nor too slow, and focusing on quality services.
At the same time, Gu Ming came to the Entrepreneurs Club in the western suburbs and played golf with eight mine bosses.
The mining bosses in Jinan are incomparable to the top mining bosses in other provinces, but even the boss with the least assets has a net worth of one billion. After the policy tightened and the minerals were fully nationalized, these bosses Nothing is left, only money is left for the poor.
Gu Ming called them the 8 Heavenly Kings, because these 8 people are the pillars of the Jinsunan Foundation. They often drink tea and chat together, brag about playing basketball, and live comfortably every day, as if they have no worries.
If you want to brag, you are really hitting Gu Ming's gun, so the eight kings like to listen to his chat.
1. What’s the point of shoveling the ball into the hole with a pole? What’s interesting are the stories you hear while playing.
The most important thing is that these 8 bosses were carefully selected by Gu Ming. They all basically have some level of education, are relatively enterprising, and like to try new things.
Another key point is that these coal bosses have strong financial resources, but respect their professionalism. They have invested in many brands in Jinan, but have never intervened in management and operation. This is a wonderful personality.
"Mr. Gu has done group buying again recently?"
"Yes, I see that the market is relatively hot, so I'll give it a try."
"Let's talk if you have anything to say. I have plenty of money."
"You don't need it yet, at least not yet. I will definitely ask when the need arises."
Gu Ming was sitting on the outdoor sofa, leaning on his club, looking at the vast green field with a smile, his eyes following the skyline farther and farther away.