nashuaworldcup Chapter 371 Taking off (page 12)
Chapter 371 Taking off (page 12)
The sun shines slantingly on the clouds, kicking off a new day with the morning light.
拼团分部开出了1辆又1辆的面包车，带着1个又1个的面包人，1支队5前往拼团的市场最前沿，也就是拉手当下的重点商区。
There was another detachment of five, one of whom was on the phone while the other was riding in a car fighting guerrillas throughout the city.
"Boss Tang, do you still remember me?"
"Are you... Manager Zhu?"
"Yes, after half a year, our business area has finally been laid out, and our in-depth cooperation agreement has officially come into effect."
"..."
The first to notice something was wrong were the employees of Lashou.com’s public opinion department. One of their important jobs was to monitor other competing sites.
Just on the afternoon of the 2th, an event called the Online Food Festival was suddenly launched on the group's homepage. The date marked for this event was to start in three days, with a 1% discount on the entire site.
Before the food festival begins, the first wave of activities is to grab online coupons. Consumers can grab discount coupons, after-dinner raffle tickets, and even freebie coupon fragments.
What does fragment mean?
That is, several pieces can be added up to become one piece.
However, Gu Ming's fragment gameplay is different from that of later generations. Their fragments can be used by several people together.
For example, you drew 3 fragments, I drew 4, and someone else drew 2... Every 1 free fragments can be regarded as .
If everyone is having a dinner together, then a free coupon can be offset by 1 yuan. As for how to use it, it is entirely up to the consumer's choice.
The lottery methods can be website prize pools, Douyin lottery posts, group group fan groups, or group group official WeChat messages and mobile phone text messages.
The people from the marketing department printed out the event page and submitted it, which immediately made LaShou.com and Nuomi.com become angry.
You're just giving out coupons when you give them damn coupons, instead of just giving them out directly, you're actually giving out fragments? What kind of cool operation is this?
To be honest, Lashou.com and Nuomituan have done something that costs 0 yuan to eat and buy for 0 yuan, just to win over consumers.
However, due to cost issues, there are very few people who can actually get free coupons, and it is difficult to maintain the popularity. On the contrary, it is not as effective as the 6% off coupons and 7% off coupons.
But no matter how hard they tried, they never imagined that one coupon could be broken into 1 pieces, and everyone came together to grab it.
"The dog moves a lot."
"But this is also good news. It shows that group promotion can no longer hold on."
"Yeah, that's right."
"They hold this food festival just to attract users, but it is equivalent to putting a target in front of us. As long as we offer targeted discounts for merchants participating in the food festival, less than 6% off, this event will never continue."
"That's right, after three days, the funds have almost come down. It's really the right time, place, people and everything belongs to us."
Carrying out activities is the stage of attracting new customers. Choosing to do such an activity at this time shows that the local promotion of group shopping cannot be sustained anymore.
This means that their coverage will not be expanded during the event.
You can hit fixed targets with your feet.
But what happened next was far beyond their expectations.
On Wednesday afternoon, the group-based online food festival event reached its peak, and the first batch of participating merchants were officially launched.
But what everyone didn't expect was that these merchants were not within the current coverage of the group, but were spread throughout Shanghai, in every corner, even in their key business districts.
"Mr. Luo, something is not right, something is not right."
"what happened?"
"The number of users who launched the group food festival...can't be said to be different from what we expected. It can only be said that it has nothing to do with it."
"?"
The managers who received the notice quickly came to the conference room. At this time, the projector was turned on, and the merchants listed in the first wave of the group food list were placed on the white curtain.
At this moment, everyone opened their eyes wide, feeling stunned and horrified.
This wave of listings are not all merchants that have signed contracts within their own business scope before joining the group, but some brand new chain catering companies.
Some of these chain companies are local and some are from other places. They are all well-known brands in Shanghai, and they have their own exclusive stores in each district and business district.
According to the coupon usage rules currently announced by the group, consumers who get the coupons can choose the nearest store to use them.
In other words, this group activity is using the layout of these chain companies to extend its tentacles to all corners of Shanghai, except for some remote suburbs.
At this time, there is no business area for you at all. In my business area, all consumers in Shanghai are participating.
"impossible!"
Robin 1 slapped the table: "How many chain restaurants are there here? More than 2 dozen, involving more than 1 stores. This kind of scale cannot be completed in less than half a year. When did they discuss cooperation?"
As the ground pushing manager, Wu Peng was the most familiar with the entire front line. He immediately said: "In the past week, all of them have been running the ground pushing. This can only be magic."
"Unless they have a secret team 1 that is responsible for negotiating chain brands."
"That's impossible, the time is too short. The last time we went to talk to Hilton, it took 4 months to negotiate. They wanted to go the high-end brand route. At first, they didn't agree to the price reduction at all. They felt that it would damage their high-end products. Positioning image.”
At this moment, Cui Yiting, who was sitting on the right side of the conference table, opened her mouth wide. The five characters "Puntuan Food Festival" seemed to have turned into a needle and pierced into her brain, making her whole head start to buzz. Sound.
The group food festival was not the first time she had seen this.
But she never imagined that this thing would be like a boomerang, flying out and then hitting back hard.
"These cooperative brands were negotiated with us when Lashou.com first came to Shanghai..."
"?"
Cui Yiting took a deep breath and immediately opened a compressed package sealed in the d drive. It was some information from the Suixin Tuan period.
She found the folder marked with the last time period, then opened the photo library and rummaged through it, finally picked up the notebook and connected it to the projector.
The picture on the screen was changed to a photo, which showed a huge group food list.
"At that time, Lashou had just arrived to open up the Shanghai market, and was led by Mr. Kang's team. Their entry route was similar to that of the current group-building, but because the surrounding university towns were all within the business scope of the group-building, they were targeted by the group-building. ”
"At that time, Mr. Kang wanted to clean up this area casually and sent many specialists to visit the market and negotiate with merchants."
"They helped those merchants deliver goods and set up stalls, but they didn't know they had been defrauded until after the sign was put up. What they helped set up was always a group-based offline food festival."
"Mr. Kang...maybe he felt too embarrassed and didn't tell anyone about it. Only those of us who have worked in the first-tier market know about this."
"At that time, I also joined in the fun and went to visit this food festival. I organized a group to provide them with venues and publicity without charging any fees. At that time, many brands signed their food festival cooperation agreements for the student market."