After rebirth, I want to destroy my original family

Chapter 450 Bullying men and dominating women

In the blink of an eye, the time has entered June, and the temperature in midsummer has gradually become hotter, but the group buying market has rarely remained calm.

This is probably because after the group upgrade, everyone was frightened, and because Kang Jingtao dug up his own foundation with a shovel, all websites did not dare to act rashly and could only continue to improve their business in the existing territory.

But the group fight was still a vigorous one.

Gu Ming truly accomplished what he said before, becoming a peerless master, and then went down the mountain to bully men and women, and bully men and women.

After taking over Shanghai and Shenzhen, they quickly turned around and went to Guangdong, and now they have eaten up 3% of the market.

The basic base of the university town is the positive image of Tiejun, a martial arts local, who buys genuine products and carefully selects them for group buying. In addition, Douyin’s huge user base creates a favorable rating list, and it also has GIS services and community group buying online.

The same routine, the same advancement method, even though Wowo Tuan was well prepared, there were some things they still couldn't stop.

In addition to Wowo Tuan, Nuomi Tuan is actually also developing its presence in the southern market, but they have not touched Guangzhou. Instead, they have been lingering in 1rd-tier cities and plan to enter Guangdong City after adjusting their business structure.

But when group shopping gradually gained a foothold in Guangzhou, the owner of Nuomi hesitated for a moment, and finally chose to return to the 23rd tier market and stay close to home.

They are afraid that the group will suddenly turn around, make a feint attack, and then turn around and eat Nuomi's layout in the entire second-tier cities in the south. Then Nuomi will really be unbeatable.

Baidu is currently building a database for its own map application, and will help them upgrade the GIS service after it is complete. It is not a wise choice to rush in at this time.

So throughout June, as long as there was news about group buying, most of them contained the word "group buying".

“The group’s entry into Guangzhou is gaining momentum, and the king’s momentum is undoubtedly evident.”

"The group buying market is still hot. Group buying has broken through the siege, and its market share ranks first!"

"The group was carefully selected and shortlisted for CCTV's top ten trustworthy brands. Coo Kou Jing was interviewed: Respect users, always be 1."

"The valuation of group-joining companies has soared nearly a hundred times, and companies that were not optimistic about the capital market have become the biggest dark horses!"

“From experimentation to practice, group buying took only half a year to capture half of the group buying market!”

Group buying was born on campus. In the early days, it didn’t even dare to reveal its name to the outside world. It hunkered down in university towns. It was only at the end of last year that it had the courage to expand into first-tier cities. Group buying websites that have always been regarded as the first echelon have regarded it as a bastard.

It has carried many "weak" labels along the way, and finally showed the temperament of the industry's devil, going crazy.

However, **** was not willing to sit still and wait for death, let alone watch the group group become the dominant one, so Nuomi and Wowo Group in the Southern Market entered into a business alliance.

The two sworn enemies, Volkswagen and LaShou, also began to secretly communicate about the music to prevent Gu Ming from continuing further in Beijing.

“Dianping’s praise list and group booking are equally high and low, and we can guard against him in both the catering and entertainment industries.”

"Lashou can focus on the service industry and concentrate funds in this field. In this way, if the group wants to defeat us one by one, it will have to make two business adjustments, which is impossible to complete in a short time."

"This is the best way."

"Because if he eats up the entire market in Guangzhou and Beijing, he won't have to continue playing."

Chen Jiaxin was upstairs, speaking with deep eyes.

In the following period, Volkswagen and Lashou indeed differentiated their business priorities and began to change from opposition to complementarity according to the plan.

These two websites are not really weak. Such a strong alliance to stagger the business has indeed formed a tight control and firmly grasped the business area, which has indeed greatly hindered the development of the group business.

Because merchants and users are different after all. Users may stay because of convenient services and accurate reviews, but merchants still believe in the idea that if you have breasts, you are a mother.

As a result, Pintuan’s business in Beijing was temporarily stagnant.

In mid-June, before the summer solstice, Kou Jing drove a BMW to the University of Finance and Economics and delivered a tailor-made suit to Gu Ming's dormitory.

The well-tailored black suit made his figure very upright, and paired with the bright golden Patek Philippe, he looked inexplicably noble.

Just as he was changing his clothes, there was a sudden click from the balcony. Young Master Li, who had eaten bad food last night, walked out of the toilet with a disheveled face. When he saw Gu Ming standing in the dormitory in a suit and leather shoes, he was instantly stunned. Hold your breath.

Damn it, if you wear a suit, you will definitely have to show off again!

"Can't see, can't see..."

"Say nothing, say nothing..."

Li Minghe muttered, closed his eyes and walked back to the bed, pulling up the sheets to cover his head, as if he was walking peacefully.

Gu Ming looked at Lao Li's every move and was speechless. Damn it, you asked me what I was going to do. Is the friendship between brothers so fragile? Would you rather die than see me?

"I'm leaving, Brother Li?"

"..."

"Brother Li, I'm going to hold a meeting for more than 5 city managers. Do you agree?"

Li Minghe pretended to hum: "Go early and come back early, I won't show up."

Gu Ming gave a thumbs up and shouted something awesome, then opened the door and went to Longkai International Hotel.

This is the first city manager meeting held by Pin Tuan. There are more than 1 people in total including leaders of each branch and managers from Pin Tuan headquarters, making the entire conference hall full.

The first half of the meeting was mainly about summarizing and analyzing previous business, with city managers from each city taking the stage to speak. The focus was on the second half, which was the group's layout and planning for the next step.

"Guangzhou does not need to continue to advance. It is enough to occupy a small area first, and we will fight to the doorstep. We cannot be arrogant to the end all at once. We should follow the previous routine and do a good job in the core business area."

"In addition, the Beijing market is currently facing greater resistance because Lashou and Volkswagen seem to be joining forces to put pressure on us."

"It's no wonder. After all, these two are our old rivals. You might be a little scared when you work alone. You have to find a companion to feel at ease."

"Therefore, the team responsible for Beijing's exhibition industry needs to change its strategy and shift its focus to three aspects."

"Firstly, we will continue to carry out rigorous group selection to establish an image of genuine products and maximize the trust of consumers."

"The second aspect is to continue to expand the community group buying area and add more manpower."

"The third aspect is that we subdivide the categories and only focus on one of them at a time, such as hot pot in the first week and self-service in the second week. We spend money on it, make large discounts, and quickly accumulate users."

"Because when two companies join forces, it is more difficult for us to cover all categories. No matter which company we compete with, it will be time-consuming and laborious, and it may lead to a new round of money-burning war."

"So, we first do segmented group buying. With this focus, we can quickly attract consumers."

“Our service level is much higher than that of Volkswagen and Lashou. As long as consumers come, they basically cannot leave. After the number of users increases, we will use the existing channels of Xihanheqing to promote group group selection and community group buying. .”

"In this war, we will fight at a fast pace in the early stage, but we must slow down in the later stage to see who loses patience first."

"The points we scored as a team are enough. Even if we don't score a goal in the second half, we can win as long as we delay."

"As for the managers of the 23rd tier cities, you can take some action recently and take back part of the business area that was thrown out before to scare them."

Gu Ming sat on the stage, wearing a crisp suit, holding a Patek Philippe hand in the air, holding a plan for the second half of 1, and raising a caring smile at the corner of his mouth.

After the city managers meeting, each branch station began to adjust its business.

Shanghai and Shenzhen focus on stability, because **** is now in a defensive posture, and a surprise attack is unlikely to happen.

As for Guangzhou, the strategic plan is similar to Kyoto's, which is to change the business direction, focus on single categories, and spend the minimum cost as much as possible to quickly accumulate local users through group shopping.

Group shopping has a foundation in these two cities. Although the market share is not as high as the other city, it is more than enough to focus on one single category.

And just as Gu Ming planned, although the group business areas in Guangzhou and Beijing have not expanded, the increase in the number of users is still very considerable.

Because you invest all your money in one category, you will have enough money to spend on discounts.

Even if some people don’t like hot pot, how can they not be tempted when they hear about 3% off, 4% off, or instant sales for 1 yuan?

During this process, the group selection was officially launched, all offline advertisements were replaced with new ones, and there was a crazy emphasis on buying genuine products and going to the group selection.

Volkswagen and Lashou were actually confused throughout the whole process, because their idea was still to sign a large number of merchants, form an entire business area, and then retain users to gain market share.

However, Tuan Tuan directly changed its business direction, using large discounts in subdivided categories to continuously accumulate users, instead of rushing to sign stores. This step really surprised them.

But later they understood that group play was different from them.

The biggest difference is that he is doing self-operated group-buying and group-buying services, as well as community group-buying delivery.

It may not have its own business area, but as long as there are users and channels, they can still do business.

This actually goes beyond the scope of group buying, and is more like an e-commerce set. I directly use channels to supply products to users, bypassing the physical stores where you sign contracts, and my business chain is still established.

"Fuck, can this thing still be played like this?"

"Can it not be the focus? The focus is where do their supply channels come from?"

"I don't know. I've never heard of them looking for channels."

"Damn, that's really weird. It was the same in Shanghai back then. If they said strict selection, they would select carefully. If they said they would engage in community group buying, they would engage in community group buying. It was as if the channels appeared out of thin air."