Chapter 477 Public Opinion (Page 12)
Chapter 477 Public Opinion (Page 12)
On a moonlit night, Gu Ming was taken to dinner by Mr. Xu, while Liu Shuran chatted with Chu Yanyan and her agent for a long time, seeking cooperation.
Chu Yanyan belongs to the new generation of young flowers on the rise of her career. She actually wants to take on some big fashion brands, but she doesn't have enough celebrity spots. However, her agent values the popularity of Alipay and group-joining joint marketing.
So the two sides chatted and finally finalized the cooperation.
But on the way back, he met Yu Yue and his agent again. The two were standing in the corridor, as if they had been waiting for a long time.
"Mr. Liu, is the casting for the commercial film... confirmed?"
"not yet."
"oh oh……"
Yu Yue nodded and looked at the third room across the corridor. He knew it was Chu Yanyan's manager's room, but he didn't say anything more. He just said with a smile on his face, "get some rest early."
But as soon as Liu Shuran took a few steps out, Yu Yue's manager suddenly opened his mouth: "Mr. Liu, if there is an opportunity in the future, could you consider our Yueyue?"
"Of course, I hope we can have the opportunity to cooperate in the future."
"Thank you."
The manager watched Liu Shuran leave, then looked at Yu Yue, and said sadly: "It seems to have failed again."
Yu Yue shook his head; "It's okay, it's been done several times, and I'm used to it, and one commercial won't make me popular again. Times have changed, and no one cares about acting anymore."
"Yueyue, don't be discouraged."
"It doesn't matter. If it were me, I would choose Chu Yanyan."
At the same time, Liu Shuran took a taxi back to the hotel. When he passed Gu Ming's room, he paused and tentatively knocked on the door.
He knew that the boss was invited to dinner by Sister Xu from Huaying Entertainment. There should be no one in the room, but he definitely couldn't go to bed first. That would be too devoid of emotional intelligence.
But what Liu Shuran didn't expect was that after he knocked twice, Gu Ming's door was really pushed open.
"Boss, didn't you go to dinner?"
"I can't eat anymore, something happened to the website."
"?"
Gu Ming pointed to the computer on the table: "Have a look."
Liu Shuran stepped into Gu Ming's room, glanced at the computer screen, and frowned instantly.
[It is suspected that the funds of group buying are broken, and it may become the next group treasure network. 】
[The group-building boss once admitted that he has not received the favor of capital and has difficulty in running funds. 】
[The managers of the Shenzhen branch of Tuan Tuan once left collectively. It was suspected that the company's accounts were tight and it was unable to pay employees' wages. 】
[Experts say that group booking is the biggest castle in the air in the entire market, and the boss is actually just a student who has not graduated from university]
Dense news occupies the top posts of major portal websites, and even Weibo hot searches have related news.
Liu Shuran's mind suddenly buzzed, and he was stunned for a long time before he realized: "What the hell is going on? Tuanbao.com is the one whose funds are cut off, and Tuanbao.com is the one who runs away. What does it have to do with us joining the group?"
"Someone fanned us secretly and put the fire on us."
"These things have no theoretical basis at all. They are all just guesswork. How can they be reported as news?"
“As long as consumers believe it, that’s enough.”
Gu Ming sat back on the sofa, picked up the water glass and took a sip of water.
Everyone in the circle knows that group buying is a university entrepreneurial project, and the boss is a college student. It is indeed very admirable to do business all over the country, but when the matter reaches the ears of consumers, it is not like this.
The three words "college student" mean to them that they are young, immature, poor in ability, and unable to take on responsibility.
If there is an app that involves buying and selling, and the person behind it is a college student, the credit value will inevitably drop.
Because almost every family has a college student who doesn't sleep at night and can't wake up in the morning.
In addition, Pintuan has not gone through previous rounds of financing, and the source of its only round of financing is also quite complicated, which is completely different from companies such as LaShou, Nuomi and Dianping, which are backed by large companies.
In the past, when people in the industry mentioned this matter, they would think that it was really extraordinary that Gu Ming swept across all 6 groups without any background. However, in the eyes of consumers, group shopping without any support seems extremely fragile.
This principle is like a fight between elementary school students. If you have a senior brother behind you, the person who troubles you will think twice.
But if not, no one believes you can win.
However, these news are so targeted and concentrated, so someone obviously spent money.
LaShou, Nuomi, Dianping... every one of them has a possibility.
Because that’s how plain and simple business warfare is, it’s better to defeat your opponent than to work hard yourself.
However, since the joint promotion between Tuantuan and Alipay, these three websites are no longer on the same level as Tuantuan. According to conventional methods, they cannot win the group group at all.
But the thunderstorm of Tuanbao.com has turned the group buying market around, turning chaos into an opportunity.
No matter how large the group business is, if it loses the trust of consumers and merchants, the business will inevitably be hit hard.
"We have cooperated with Alipay for so long. Can we do another joint marketing and ask them to give us a credit endorsement?"
"What if Ali fanned himself too?"
"impossible?"
Gu Ming picked up the tea cup and took a sip, pursed his lips and said nothing.
During the summer vacation, he showed his poverty to his enemies in order to make ends meet, saying that the group's funds were difficult to operate. As a result, he was caught in a pigtail. If he said that this matter had nothing to do with the AT family, he would not believe it.
Grouping is currently completely independent in the Internet business ecosystem, which is something that many major companies do not want to see.
Therefore, this public opinion is obviously a kind of test.
The group has always claimed that they have no money. When the crisis of trust arises, the group will definitely not be able to handle it, and the capital chain will be broken overnight.
why?
Because consumers are afraid of being cheated, they will choose to refund the coupons immediately, while merchants are afraid of not getting the payment, so they will suspend cooperation as soon as possible.
There was no water flowing, and Ultraman couldn't hold on even if his head was whipped from both sides.
At that time, the only option for the group is to accept shares from major companies to save the situation and survive this crisis.
Even if they have money and can afford it, they still have to be stripped of their skin.
But it is impossible for the group to have enough money to support it. He only raised one round of capital. How could he still have enough money to do so now?
Gu Ming could even foresee that Dachang was already waiting with his mouth open at this moment, just waiting for the wave of public opinion to push the group ship over and put it into his mouth.
Just like Lotus MSG, it was already a national brand back then. However, when foreign chicken essence products entered the country, they directly spent money to spread rumors that Lotus MSG had cancer, and the situation was turned around in an instant.
Until now, chicken essence is selling like hot cakes, but few people buy MSG.
"Boss, the news is trending."
"What number?"
"No. 9, but the forwarding and replies are growing very fast. I guess it will be No. 1 tomorrow morning."
"..."
In fact, just as Liu Shuran predicted, the news that group shopping was about to become the next Tuanbao.com ranked No. 1 on the hot search list the next morning.
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