After rebirth, I want to destroy my original family

Chapter 488 Economic Community

Dianping’s seminar ended very hastily, with no gorgeous ending, not even a post-meeting dinner, just sweaty crisis public relations.

But some problems are really hard to explain.

Why didn’t so many brands come?

Don't ask anyone else about this question. In fact, even Dianping is puzzled and remains silent when asked.

In stark contrast, is the explosion of popularity of Pintuan.com.

A large number of sympathized consumers continue to return, and more than 2 top brands are co-branded. The money in the entire market is not enough to make a group profit.

In just a few days, all the refunds that had been given out were recovered, and the money earned was almost bursting.

While the popularity continues to rise, Dianping is already preparing to hold a press conference and plan to disclose corporate accounts.

It was also at this time that the settlement cycle for group buying came quietly.

Merchants in Beijing got their payment for goods at a fraction of a penny, and the news began to appear on the Internet overwhelmingly.

Without settling the payment in advance and without breaking the bankroll, the group was still dancing crazily in this farce, slapping their peers many times while dancing.

"Gu Ming, have you left?"

"No, he is still staying in our hotel. He said he would go back when the market stabilizes."

"Still staying in our hotel?"

"He said that on the night of the dinner, he bought a one-week coupon, the kind that included breakfast. He also said that although the Internet speculated that Dianping's funds would be cut off, he didn't believe it. He believed in Dianping, so he dared to buy it. ”

"My grass..."

After listening to Yang Xueyu's report, Zhang Tao's blood pressure rose, and his eyes went black and white.

At this moment, Chen Jiaxin opened the door and walked in: "Boss, people from all major websites are here, and the investigators are also back."

"Go to the conference room!"

"Ok."

Zhang Tao rubbed his temples to calm his breathing, and then led Yang Xueyu into the conference room on the top floor of the company.

The public opinion war is over, and the group fight has been a complete victory, but there is still a core question, which is how did the group fight convince those brands?

Because the strangest part of the whole incident is this link.

These websites are currently working in the markets of 23rd tier cities, 45th tier cities, and even 78th tier cities. They have spent a lot of money to develop those markets.

In those sinking markets, these brands are still the leaders, and they are still the brands that support most of the sales in the life service field. Without investigating the relationship between group shopping and them, everyone will find it difficult to sleep and eat well.

"Those leading brands are just like the group members, they are all members of the Northern Business Gang."

"what?"

"It's a local business association in Jinan. Although not all of them are, many of them are."

In Dianping's conference room, the bosses and executives of several websites sat together, quietly listening to the survey results of the recent period.

To be honest, the market has become like this now, and many website owners have begun to be wary of poor information. They would rather share the information flow than be beaten hard like Dianping.

The enemy of my enemy is a friend, and the same is true in business wars.

However, we have only heard about half of the survey results, and some people are a little bit unable to accept them.

"That's it?"

"It is indeed the case."

"This is a bit nonsense, isn't it? Dianping and Lashou are both good brothers of the Beijing Internet Federation. When we beat them, shouldn't we beat them hard?"

Wu Bo couldn't help but raise his head when he heard Zhang Tao's words and thought to himself, "Are you so damn polite?"

However, Shen Yang, the boss of Nuomi, and Wang Binliang, the boss of Wowo Tuan, do support Zhang Tao’s statement: “There are hundreds of thousands of associations of the same nature across the country. What else can they do besides collecting membership fees every year and gathering everyone to brag during the New Year?”

After hearing this, Wu Bo also spoke: "Those idiot associations pay a lot of money, but they are all enjoying themselves. You told me that they suddenly jumped because they are members of the same chamber of commerce. Do you believe it?"

"Bosses, don't get excited. Listen to me first. Their business gang is different from the ones you have joined. They really help each other."

"?"

"We have screened out a few representative ones, such as Heli Lao, Burger King and Mr. Xianhui. Although some companies are not headquartered in Jinan, their bosses are almost all Jinan people."

The investigator said: "The most interesting thing is that their development paths are surprisingly similar. They both started to deploy in first-tier cities two years ago and moved to tier-1 markets a year later."

After listening, Zhang Tao leaned on his chair and said, "It sounds a bit familiar."

"Of course we are familiar with it, because this is the development path of the group buying market."

Everyone in the conference room was stunned for a moment after hearing this sentence, and then their expressions changed instantly, and the overlap of the two paths instantly appeared in everyone's mind.

“When you were competing like crazy in the first-tier cities, they suddenly appeared and became popular in the group buying market with their high-quality services. And when everyone was sinking rapidly, they followed you to the 1rd-tier markets.”

"We asked the marketing specialists of each city branch and found that these brands are indeed the ones that are most active in signing contracts."

“Many merchants have already signed contracts when they don’t understand group buying and are afraid of being cheated, so they plan to wait and see first. If you want to organize activities, they will cooperate with you, and if you want to offer discounts, they will cooperate with you to make discounts...”

"In addition, their business model is very suitable for group purchases. For example, they... have dedicated coupon inspectors."

"Moreover, they will open stores wherever there is a big money-burning battle, because the expanding market can also help them quickly gain popularity."

"Then they will also share channels to drive the brands that join later to grow together."

After the investigator finished speaking, he looked at the people present: "We all know that the person who knows the most about group buying is Gu Ming, so in other words..."

Zhang Tao raised his head: "Jiang Qin relied on us to burn money to compete and help these brands develop a national layout."

"Correct."

After the words fell, everyone began to fall silent. There was only some anxiety spreading in the conference room, and at the same time, there was the sound of chairs scraping against the floor.

Money, like energy, is conserved. If you burn money, someone will benefit.

Websites such as Lashou, Nuomi, Wowotuan, and more than 5 dead websites have all spent money on this market. Some people even had their eyes red, and accidentally burned down their entire family.

In the end, the market did get bigger, but many people suddenly realized that the return on money was not directly proportional.

Some people even burned down their websites and closed them down without knowing what they had gained.

As a result, Gu Ming relied on the money they burned into the market to effortlessly develop a large number of national brands. They continued to incubate, connect, and ride on the trend, and finally became the backbone of the entire group.

[A group fight is never a solo fight]

This sentence kept ringing in Yang Xueyu's mind, and the suspense finally came to an end at this time.

But can everyone accept it? No, almost 8% of the people present felt that they could not accept the survey results.

"He left for two years and then sat waiting for us? Is this the case with third-party payment, and is it the same with current brand incubation?"

"hehe."

"When group buying first emerged, we didn't even know where the industry would eventually go, and he was already making crowns for his own coronation? Is this fucking reasonable?"

"Stop playing, stop playing!"

"We spend money to burn the market, and he uses our money to support his brand. In the end, it's a decisive battle. We want swords but not swords, and swords don't have swords. He's going to return to his clan with thousands of fucking swords?!"

"Impossible, I can't accept it. Now the 23rd line is all about these brands. Should we still do group buying? I would rather believe that Gu Ming spent money than the result."

There was a lot of discussion at the scene, and many people questioned the results of the investigation.

But this kind of doubt is not because of unreasonableness, but because of fear, because if this is true, then there is no point in them continuing to do group buying. Are you spending money to support his brand and then letting him harvest it?

The investigator sighed: "The results we found are indeed like this. Based on this result, everything is reasonable."

Zhang Tao was silent for a long time before speaking: "What on earth is Gu Ming doing? Isn't he doing group buying? How come he... has so many pieces of junk?"

"I think what Gu Ming did from the beginning was not just group buying. To be precise, group buying was just a link in his business layout, and it was a channel that he was more interested in..."

"So we are being suppressed by dimensionality reduction?"

"That's pretty much what it means."

The investigator turned to the last page of the report: "In addition, through screening, we compared the equity of these brands and found a private equity organization called Jinsnan Foundation."

Wu Bo frowned: "Why is there any private equity matter here?"

"Yes, Mr. Wu, except for Heytea and Dadi Cinema, other brands have their shares, and their proportions are not small. You can think of them as a community of economic destiny."

"This also belongs to Gu Ming?"

"The structure is unknown, but judging from its establishment time, investment style and investment field, this foundation should also be led by Gu Ming."

"..."

After the meeting, everyone left one after another.

Except for those who commented on Dianping, everyone else returned to the hotel first, packed their luggage, and prepared to return to their city the next day.

Some things are being watched and seen, so they won't be a secret anymore.

In addition to the general public, some people in the same industry and circles will hear about it.

For example, at the Internet Industry Exchange Summit being held in Shanghai, some big figures who came to attend also received the news immediately, with slightly startled expressions.

“Dianping lost.”

"Those brands were cultivated by Gu Ming himself."