After rebirth, I want to destroy my original family

Chapter 528 Young people are still ruthless

After the first batch of news was released on tonight's headlines, netizens' comments on the delivery service gradually increased.

Many people lament that the development of technology has made life more convenient, but many people are also complaining about why there is no takeout delivery here.

The momentum of public opinion is very good.

So Gu Ming asked Yang Yang to add a few more news articles, and the focus of the reports shifted from the queues outside Burger King to the introduction of quick ordering.

“Boss, please order your meal to be on the news!”

"What did you say?"

"The fast-food delivery riders in pink clothes add a touch of warmth to this winter when travel is inconvenient."

"Haha, I'm pretty good at writing these little words!"

The owner of Kuai Dian Dining is Xi Zhongwen, and he has been in the food ordering business for 3 years.

This made Xi Zhongwen think about the integration of the food ordering business and the Internet.

But if the number of orders is large, the delivery fee he charges will be reduced accordingly.

Xi Zhongwen also approached several investment institutions, but many of them waved their hands as soon as they heard his proposal.

In this situation where the delivery fee for more orders would be discounted or even reduced, Xi Zhongwen gradually began to grow bigger and bigger, contracting the food delivery business of many companies.

Later, the mobile Internet became popular, smartphones took an increasing share of the domestic market, and various apps emerged, changing the lives of the public in a very short period of time.

If you ask how much you can earn, it's actually not that much, because the labor cost in this industry is very high and it is difficult to reduce it. But the good thing is that his business has been on a growth trend, making the future full of infinite possibilities.

Office buildings are full of white-collar workers who need to solve the problem of three meals a day. Sometimes a phone call may require a lot of orders.

But Xi Zhongwen didn't expect that the snow would fall so heavily this time.

Labor costs are very expensive, and unless a large amount of capital is invested, it will be difficult to expand in a short period of time.

why?

Because he orders more, he can earn a lot just from the price difference.

But since it is a business, wanting to expand it is an involuntary thought.

Moreover, whether you order one or ten, they will all be delivered at once, so the cost will not increase much.

Before, I had been doing phone ordering, which was to outsource the delivery business to nearby merchants, negotiate low prices, make a profit from the difference, and then post advertisements in office buildings to form a demand chain.

Then he gave instructions on the phone and asked his delivery people to pick up the food and deliver it to the designated location.

But just like the bottleneck that Ele.me encountered, if they want to expand this industry, what limits them is not the ordering methods such as phone, text message or Internet, but the number of delivery staff.

The orders on their backend surged like crazy and they simply couldn't deliver them all.

The same is true for Xi Zhongwen, who gradually became dissatisfied with the current scale.

The brutality of the group buying war is still fresh in our minds, and the industry competition where one person’s success depends on the sacrifice of many others has made many venture capital institutions hesitate to get involved.

So he quickly asked the marketing manager of Kuai Dian Meal to recruit another group of part-time workers, as many as 1 people.

So in September last year, the Kuaidian meal ordering platform was officially established.

On top of earning the difference from the merchant, he will charge an additional delivery fee.

Of course, he never expected that his food ordering platform would make the headlines and was reported on for a whole day. Now, if he casually checks the Internet, it is full of news about his fast food ordering.

Xi Zhongwen felt that he had simply met a Bodhisattva.

The strong publicity on the headlines tonight soon led to a call from an institution called Excellence Venture Capital, who wanted to talk to Xi Zhongwen about ordering food quickly.

Throwing wealth and honor!

Xi Zhongwen had a premonition of great wealth!

At 3 o'clock in the afternoon, Xi Zhongwen and several partners in his team rushed to Excellence Venture Capital.

At this time, Wei Chengkun, the boss of Excellent Venture Capital, and Han Liang, the investor, were waiting for them in the conference room. After meeting, the two parties shook hands cordially.

"Mr. Xi, we saw the news about the huge demand for fast-food restaurants in Tonight's Toutiao. We are very optimistic about the development model of fast-food restaurants. I wonder if Mr. Xi has any idea of ​​going big?"

"Of course we do, but funding is a bit difficult right now."

"We're here to help you solve this problem."

"..."

At 3 pm, Xi Zhongwen came out of Excellence Venture Capital and completed his first meeting with investors.

After this meeting, he could easily see the heartbeats of Wei Chengkun and Han Liang, which meant that the investment was almost settled.

However, Wei Chengkun did not give a clear answer, but said that he needed to make an evaluation and consider the issue of funds and shareholding.

So, the two sides agreed to meet again next week.

The next time we meet, we will discuss the investment capital, shareholding ratio, and some other details.

The situation is very good!

At the same time, at the headquarters of Ele.Buy, Zhang Xuhao also changed into a suit and arrived in Beijing with Chen Jiaxin and came to the headquarters of Dianping.com.

Zhang Xuhao had discussed with Chen Jiaxin before, hoping that she could contact Tencent's investment manager Peng Sheng through Volkswagen's connections.

But like Alibaba's investment manager, Peng Sheng also realized that the food delivery industry might burn more money than the group buying industry, so he politely declined.

Besides, if he's hungry and his current size isn't worth it, it's not worth their while.

However, after the news reached Zhang Tao, he had different ideas.

Under the pressure of group shopping, Dianping can no longer afford to spend any money, and even if it invests more in it, it may be in vain.

He now needs a new growth point to ensure that his assets will not shrink.

In line with the idea of ​​​​a two-pronged game, Zhang Tao specifically asked Chen Jiaxin to bring Zhang Xuhao over, thus facilitating this meeting at the Volkswagen headquarters.

"Mr. Zhang, please sit down. Since we are members of the same family, you are welcome."

Zhang Tao made the tea himself and served it to the two of them.

Zhang Xuhao immediately smiled: "I don't count Mr. Zhang, you are a senior. How dare I call you Mr. Zhang in front of you? You can just call me Xiao Zhang."

"Hahahaha, I have indeed been working for Dazhong for many years, so it's not an exaggeration to say that I am a senior. How about this, I will be generous and call you Xuhao."

"Okay Mr. Zhang."

Zhang Tao sat on the chair: "I've heard Mr. Chen tell you about being hungry. To be honest, I'm very interested in your food ordering business and I have some willingness to invest, but there are some things that I'd better discuss in person." .”

Zhang Xuhao nodded: "I understand this. If Mr. Zhang has any questions, feel free to ask me."

"Have you brought your development plan?"

"Bring it."

Zhang Xuhao planned to meet Peng Sheng from Tencent's investment department, so he prepared all the information and took it out of his bag and handed it over directly.

After reading it, Zhang Tao roughly understood Hungry Bu's current operating model, so he began to talk about the issues he was most concerned about, which were costs and profits.

Regarding this, Zhang Xuhao also prepared the documents, and a lot of data was clear at a glance. This sufficient preparation made Zhang Tao feel a little more at ease.

Because when investing, in addition to looking at the business, we also need to look at the boss’s character.

The fact that Zhang Xuhao was able to prepare things so thoroughly shows that he takes this matter very seriously and is not the kind of person who would run away after making a quick buck.

But when Zhang Tao was checking Hungry Bu's recent operating costs, he couldn't help but frown slightly.

"Um, the labor cost of Hungry is... 0?"

"Yes, it's 0."

Zhang Tao pursed his lips: "Isn't there a basic salary?"

Zhang Xuhao smiled and said: "We are doing a part-time model. We pay according to the number of orders delivered. The more deliveries you make, the more you earn. This is also to encourage riders to take more orders."

"Why don't you buy insurance? Real-time delivery involves riding an electric bicycle, which is still very dangerous."

"Since it's a part-time job, there's no need to buy insurance, which saves a lot of money and reduces the trouble for the company."

Zhang Tao was stunned for a moment, then took a sip of tea: "There's not even insurance, and you still require delivery within half an hour, can you recruit people?"

Zhang Xuhao coughed and said, "As long as the delivery fee is high, of course there will be people willing to do it. So I want to expand the scale now, which requires a lot of investment."

"The delivery fee is so high, this is also a cost."

"Now that the industry has just started, there is no way not to spend this money, because there are not many people willing to be part-time riders, so we can only start from this aspect."

"What about the later stage?"

"In the later stage, when the industry is well established, we will reduce part of the delivery fee within the acceptable range of the riders. At the same time, we will increase the price of vegetables on the platform and let consumers bear the rest."

After listening to this, Zhang Tao opened his mouth and took a deep breath after a while.

There are talented people from generation to generation, but in terms of ruthlessness, they are still young people!

What does Zhang Xuhao mean?

First spend money on subsidies and pay high delivery fees to foster the rider industry and consumer habits.

When the industry matures, the number of riders is saturated, and consumers can no longer do without food delivery, the cost will be shared between consumers and riders.

In this way, the biggest cost item of the ordering platform is gone! Talent!

The most important thing is to use high delivery fees in the early stage to attract people and expand the industry, rather than selling insurance for a basic salary. This has another advantage.

That is, there will be a general consensus in the rider industry that it is normal for part-time riders not to buy insurance.

Once such an industry consensus is formed, it will bring endless benefits in the future!

"How about this, Xuhao, you and Mr. Chen stay in Beijing for two more days. I'll help you book a hotel, and then I'll make a plan."

"Okay, then I'll stay for two more days."

Zhang Xuhao actually knew that Volkswagen, a gradually declining company, could not invest much money. At most, it would be only 1 or million, which was just a drop in the bucket for the development of the industry.

But he still lowered his profile and said all the good things. The reason is because the person standing behind the public is Tengxun.

As long as he can take advantage of Dianping's investment and launch a successful expansion campaign, he has a 1 percent chance of being able to catch up with Tencent.

This is how running a business is. You must first get into the sight of capital and show your talent before you can obtain a steady supply of ammunition.

After leaving Dianping, Chen Jiaxin took some time to go back and found Zhang Tao.

"Mr. Zhang, do you feel hungry?"

"Very good. If he can achieve his current business model, he will definitely have great potential. The most important thing is Zhang Xuhao, he is very ambitious. The young people nowadays are really much sharper than us old guys."

"It seems that you also feel that his character is somewhat similar to someone else."

"He is good at calculation and planning. I seem to see the shadow of Gu Ming in the past."