After rebirth, I want to destroy my original family

Chapter 541 Crazy

"The sale of plastic bags and takeout boxes must avoid the business districts around the headquarters of the delivery companies."

"For example, for employees who are hungry, they may also order takeout. It would be a bit rude if they see this kind of thing."

"When I'm in business, I always like to make money by being friendly."

"Also, when you go to sell plastic bags, you don't need to feel any psychological burden. You have to remember that our goal is to reduce the packaging costs of merchants and help them make money. This is a great and glorious cause."

"Looking at the smiling faces of those merchants who saved tens or hundreds of dollars in packaging fees, we know that it's all worth it."

One week after the packaging plan was implemented, the number of users of group takeout has steadily increased.

During this period, Gu Ming held a telephone conference to cheer everyone up and improve the mental state of each branch.

After everyone listened, they felt a lot more relaxed.

"Our second batch of packaging bags were ready, but the quality was poor and they might break sometimes. In addition, the workshop director of Shengshi Advertising had poor eyesight and accidentally printed the logo of another platform on these poor quality packaging bags."

"The field promotion team has selected a group of new people to give it a try and see if it can be delivered. The main point is not to waste it..."

“If these [takeaway bags printed with other companies’ logos] are broken during the delivery process, resulting in the food needing to be redone or soup spilled, we will bear the loss, and then we will pay double the [group takeout bags] to you them!"

Ye Ziqing looked at Gu Ming on the screen and her scalp went numb.

When she was doing business before, she only needed to read the plans and proposals, but now she has to read the Buddhist scriptures before she can fall asleep.

Otherwise, she would always feel that she was guilty.

This matter will definitely be exposed in the end, sooner or later. By then, how much pressure will Mr. Gu's ancestors have to bear...

Therefore, in the following period of time, plastic bags with words like "Are you hungry?", "Glutinous rice takeout" and "Word of mouth takeout" printed on them gradually circulated in the market. They really broke if you applied a little force.

1In a short period of time, several platforms received a lot of negative reviews.

Because since using these "other brands' plastic bags", consumers often encounter situations where soup is spilled, and some bags are broken and it is really difficult to clean up the soup when it comes out.

Bad review, bad review!

So it didn’t take long for these packages to be collectively boycotted by merchants, who only used group packaging.

Merchants know that they sell plastic bags, but consumers don't know. In their minds, soup is often spilled on other takeaways and the bags are often broken, but the dumplings are always intact.

The suggestion of such details will make consumers develop an inertial thinking.

That is because their packaging bags are so rubbish, how can the meals ordered from their platform be any better?

Once this concept is formed, it will solidify in people's minds.

So in just a few days, group buying became the conscience of food delivery, and the number of users increased again.

At this time, a man selling plastic bags was looking at the bottom of the goods he squeezed and fell into endless contemplation...

"Old Gu, aren't you also doing takeout?"

"Well, it's going on, it's in full swing, and it's booming."

"Come on, our Caida's food delivery market has been invaded by other apps. What about your group food delivery? Why is there no movement at all?"

On Sunday morning, when Gu Ming just got up, he heard his three roommates holding their mobile phones and ordering takeout while mumbling.

At present, many food delivery platforms are targeting the college market, hiring part-time college students to promote the products on campus. Not only are they subsidized, but they also receive Coke with every order.

Therefore, many college students no longer need to join the group buying meal ordering in the previous three time periods, and instead directly use the food delivery platform with real-time delivery.

Li Minghe and the others were also quite confused. They had heard that Gu Ming was going to do takeout, and he was in meetings and making phone calls all day long, so how come there was no sign of him now?

"You can't see it because you haven't ordered it yet. If you had ordered it, you would know that group takeout is everywhere."

Gu Ming stretched and pulled up his pants to cover the thing that would make Zhou Xiaoyao cry.

There is no way, young college students are full of firepower.

At this time, Li Minghe turned his head to look at him, thinking that he must not have woken up yet.

You don’t do any promotions, don’t hold events, and haven’t even put up a few posters. How can I order a group takeout?

"Qiangzi, Zhongzi, my takeaway has arrived, where's yours?"

"Mine has arrived too."

"Then let's go get it together."

Li Minghe turned over and got out of bed, landing on one foot, looking as cool as a short-legged armored warrior.

Then, the three of them rushed to the door of the building to get the takeaway, but after coming back, all three of them showed a feeling of being fooled.

Li Minghe used word of mouth, Cui Wenzhong used Are You Hungry, and Lu Qiang used Glutinous Rice.

But their packaging was all the same color, all saying "Group buy takeout, fast delivery of anything", it was like seeing a ghost.

At this time, Gu Ming sat up from the bed and reached out to pick up three flyers from the trash can at the door.

Are you hungry, word of mouth and meals.

These three platforms have now set their sights on the college student market and are constantly hiring part-time college students to do on-campus promotions.

Among them, this [Fandian] seems to be a new entrant app that specializes in food delivery for college students.

Just like the original group buying, it developed very well because of its clear target positioning.

His boss’s surname is Duan, and he seems to be a young entrepreneur, less than 3 years old.

Gu Ming smacked his lips and threw the three leaflets into the trash can, looking as if he was looking at a dead person.

In the following days, the plans of Ele.bu, Koubei and Fandian Waimai to promote in colleges and universities went smoothly, and group takeout became famous! !

College students may not remember other companies’ advertising slogans, but they can remember [Group purchase for takeout, everything will be delivered quickly] very well!

“Has group takeout been advertised?”

"No, it's been quiet all the time. I haven't even seen a flyer."

"That's weird, why are their apps downloaded so much?"

Guo Liang, the person in charge of Kuaishou, took a look at the download volume comparison chart, and looked at the group-buying takeaway app that was catching up, with a hint of confusion in his eyes.

His former generals Luo Ping and Robin began to feel flustered for no reason.

They seemed to have returned to the days when they were chased and bitten by dogs.

The management is far away from the market. Their minds are all about strategy and layout, and they are not grounded. They don't know when they are competing for riders and subsidies.

There was a dog wandering around in a plastic bag.

This is the characteristic of the mainstream industry during its barbaric growth period. Everyone is keeping a close eye on their opponents, but they have no time to pay attention to these detailed issues.

At this time, Shengshi Advertising Factory freed up two more production lines and continued to work day and night.

Soon, the logistics truck of Hengtong Freight drove out from the Shengshi Advertising Factory and quickly hit the road, galloping through major cities and entering the warehouse of the group supply chain.

Spring is a relatively rainy season, and orders on food delivery platforms also surge with the rain.

The rider industry was just beginning to develop and their equipment was not complete. When they encountered sudden rain, they could only deliver food in the rain and then find a place to hide for a while after delivering the food.

"Do you want a poncho?"

"We have ponchos."

"Your poncho is too small. It can't cover the front but the back. Our ponchos are big, and they are supplied by manufacturers. They are very cheap and of good quality. If they are worn out, come to me and I will replace them for free."

Rider Xiao Zhang looked up at the man in front of him: "How much?"

"It's only 5 yuan, and there's a pocket on the right side where you can put your phone. The fabric is soft and not stiff, and it's highly waterproof. There's also reflective material on the back, so you don't have to hide from cars when driving at night."

"So cheap? I spent fifty bucks on this crappy raincoat."

Jiang Jian smiled and said, "Of course, there is just a small problem. This batch of raincoats was ordered by other companies but they were not returned. They have some prints and are only yellow. If you want them, I can give you a discount of ten yuan."

"Take it and take a look."

"We also have jackets. Look, they won't tear even if you tear them, and water won't seep in. They're 8 yuan, but they have prints, and they only come in one color. I'll give you 1 yuan off."

"so cheap?!"

Jiang Jian reached out and handed over the raincoat and jacket: "Take both. I'll also give you a waterproof box that can be tied to the back of your electric bike. It has a heat preservation function."

Xiao Zhang opened his mouth: "You're still giving me something?!"

"Yes, do you want it?"

Xiao Zhang looked at the rain outside and asked: "Can you make it a little cheaper?"

Jiang Jian put the two pieces of clothing in his arms and pushed the waterproof box over: "Okay, I'll give it to you."

"Are you a Bodhisattva?"

"Brother, it's not easy to do this business. I know you know a lot of riders. If you have time, just introduce some business to me. I can sell them at half the price for large quantities. This batch of goods I have is for clearance sale, and they will be gone once they are sold out."

Xiao Zhang unfolded his raincoat and glanced at the eight large characters on it: "Is this also from a food delivery company?"

Jiang Jian lowered his voice: "Everyone understands it. As a rider, be kind to yourself."

Sometimes, high street marketing can make people wary, but free marketing is different.

Soon, the riders who were taking shelter from the rain gathered around Jiang Jian and asked if he could also give them a free ride, and they were willing to introduce business to him.

The food delivery platform does not provide a basic salary or insurance, so these riders actually have a very low sense of belonging.

There are also quite a few riders who accept orders from two or three platforms at the same time. They don’t care what is printed on this thing.

As long as it doesn't say "I'm a big idiot", what can't be worn?

As a result, more and more people began to order clothes from Jiang Jian.

"Brother, do you want one too?"

"Yes, I want one too."

Jiang Jian reached out and handed over the equipment: "How long have you been a rider?"

The man who came to buy raincoats and clothes was in his early 3s with a crew cut. He counted the money and said, "I just started. I used to sell things, but then business became harder and harder, so I gradually stopped."

"What's the business?"

"Selling plastic bags."

Jiang Jian's eyelids twitched, he chuckled twice, and gave him a helmet for free.

On the 8th floor of the Wangjing office building, the copywriter Xiaobai ordered takeout again, and more and more people in the company were ordering takeout.

Especially since it's raining today and it's inconvenient to go out, why not use someone to deliver food to your door?

But when Xiaobai saw the delivery man wearing a bright yellow raincoat with the words "Group delivery, everything delivered quickly" written on it, he was dazed again.

In the past, when ordering food, it was okay to have group takeout on the package, but now... even the riders are ordering group takeout. This group takeout is incredible.

In fact, many platforms are considering the issue of unified clothing, but if they want to unify, they can only post but not sell.

Good guy, when someone delivers you food, you still make money for their clothes?

However, with the rapid increase in the number of riders, the cost of clothing is also very high. In the stage of burning money to compete for the market, this option is naturally placed at the end.

Gu Ming invested a lot of money in this round of clothing plan, but its publicity effect was extremely obvious.

Some riders who were not promoted saw their colleagues wearing yellow robes while delivering goods, and thought it was sent, so they could not help downloading the group-buying food delivery rider app.

why?

Because they think it would be good to deliver takeout to a group group for two days and wear some clothes.

"How is the order volume in the recent period?"

"It's OK. It's rising steadily. Currently, the best market is Beijing, followed by Shanghai. However, in Shanghai, Ele.me still has the most users."

"In addition, the group booking business has grown very rapidly, which is very strange."

Guo Ming of Koubei Takeout is on vacation today and brought his daughter to the amusement park, but he is still concerned about his work and was calling to find out what was going on along the way.

But at this moment, suddenly an electric car whizzed past at lightning speed, scaring him.

"What the hell, what the hell is that? It's all yellow and it scared me."

"It's a group takeout, and everything can be delivered quickly."

A ticket inspector next to him said with a smile, which immediately made Guo Ming's head buzz: "You...what did you just say?"

The ticket inspector was stunned for a moment: "We buy food in a group, and everything is delivered quickly."

"What about word-of-mouth takeaway? What's the next sentence?"

"No...I don't know."

Guo Ming held his breath, a hint of disbelief in his eyes.

With Alibaba's support for word of mouth, it has invested a lot of money in advertising on various promotional channels. But when you meet a random passerby, their awareness is even lower than that of group buying, which has remained silent all this time?

Lao Guo was no longer in the mood to play for a moment: "Little girl, group takeout, everything can be delivered quickly, where did you hear the term?"

"Where else have I seen it? In just half a month, it's all over the streets. It makes me so angry!"

Before the ticket inspector could speak, the auntie in charge of cleaning the park came over and shook the garbage bag in her hand, inside which lay several plastic bags printed with group takeaway orders.

Guo Ming took it out and took a look at it. Suddenly, his head started buzzing as if his cell phone was on vibrate and couldn't stop.

This is not because of how awesome and terrifying Gu Ming's trick is. What's so advanced about this unified packaging thing?

They had previously planned to unify the delivery packaging, but later abandoned it.

Because in their view, those who can come into contact with takeaway packaging are already users who are using their platform, so this secondary promotion is meaningless.

Even if some packaging can be retained and seen by other people, resulting in third or fourth-time dissemination, the efficiency is still too low and is far less direct than elevator advertising or bus advertising.

In fact, other platforms also think so, so no one does unified packaging.

Therefore, what shocked Guo Ming was not the packaging itself, but that there was an order posted on the packaging.

And that order was a word-of-mouth takeaway.

Guo Ming immediately put down his phone, snatched the aunt's garbage bag, and searched through it one by one.

Paper bag grouping + don’t order if you’re hungry

Grouped plastic bag + glutinous rice takeout order

Group package box + quick meal order

"Fuck, fuck, fuck..."

"He...he unified other people's takeaway packaging?!"