After rebirth, I want to destroy my original family

Chapter 574: Open Plank Road

In April, at the official Internet conference, Gu Ming had exchanges with Alibaba’s Mr. Ma and Beijing Dong’s Mr. Liu.

At that time, Liu Chuanzhi and Lei Jun interviewed Gu Ming in person on their behalf, wanting to see if he had any idea of ​​doing e-commerce.

Gu Ming made it clear at the time that he had no interest in e-commerce, but he turned around and began to leverage resources from all sides and worked hard to develop the supply chain.

Supply and logistics are inseparable; the two are actually the same thing.

In addition, Pintuan Yanxuan has established an image of authentic products over the past two years, its quality and reputation have always been online, and its user base is also very large. If they want to do e-commerce, it will be a big trouble.

This is even more alarming than Tencent’s establishment of Paipai.com.

Because Tencent has little achievements and experience in the field of e-commerce, it is basically doing nothing. If it can be done, it will be done, and if it cannot be done, it will be thrown away.

However, Ketuan has enough experience in online sales, as well as a powerful local promotion marketing company and large traffic pools such as Zhihu and Toutiao. Coupled with self-built logistics lines, it will be a formidable enemy in the beginning.

The downstream of the e-commerce industry is warehousing, so Jingdong Logistics and SF Express, who got the first-hand information, certainly don’t want to sit back and watch group buying suddenly expand their logistics lines.

The news gradually began to spread, from one circle to the next, and finally to the entire circle.

When Alibaba's CEO Ma heard the news, his eyelids twitched wildly.

"Logistics line..."

"It's broken, you came for me!"

Alibaba couldn't build its reputation, so it bet on Ele.buy. Ele.buy did well, and after eating up part of the market share of Baidu Takeout, it turned around and started a fight with Pintuan Takeout.

The group buying team responded drastically, spending a lot of money immediately, but it was still not as good as Hungry.

What was everyone paying attention to at that time?

It's all about who can win this war!

Group buying changes the norm and spends money to lure the enemy. Who wouldn’t want to take a second look at such a new thing?

But no one could have imagined that Gu Ming's madness online was just a feint, and he was actually concentrating all his energy on supply chain promotion.

Alibaba’s Zhonggong was developed with the support of the entire e-commerce industry and is considered their golden signboard.

Gu Ming's Nanying was developed by relying on the entire group buying industry, and its strength is even greater.

The king in the front is pushing, and the back is constantly expanding. In the blink of an eye, the group supply chain based on Hengtong Freight has expanded infinitely.

What are you hungry for? Being hungry doesn't count as a shame.

The goal of group sharing is not to stay hungry from beginning to end, but to achieve greater logistics.

Thinking of this, Mr. Ma felt that he had underestimated Gu Ming's ambition and viciousness.

Alibaba does not have its own logistics and cannot reach that far, so it is not sensitive to changes in the logistics market.

Moreover, this industry has always been behind the scenes, and most people don't pay special attention to its development trends.

If Jingdong Logistics had not jumped out first and broke this window paper, he would definitely still be feeling frustrated that Ele.me did not get the upper hand, and the 5 million yuan order might have all been burned by the group buying supply chain.

The situation was reversed in an instant.

The food delivery field, which is regarded as the main battlefield, is actually nothing. The real main battlefield is immediately obvious in the logistics setup.

The team won a small victory in the takeaway competition, but the opponent seemed to have buried a mine in its own yard, and it was a remote-controlled mine that could be detonated at any time. In this case, it is hard to say who will win.

"Who is winning this game?" 》

"Building plank roads openly and secretly visiting Chencang, how could there be such a bad guy?"

"If the group-buying supply chain continues to develop, the company's valuation is expected to double."

"Damn it, no wonder he won the group buying war. This is not luck at all."

"Gu Ming's plan may have started the moment the group buying war ended."

There was a lot of discussion in the circle, and thinking back, they vaguely felt that more than a year ago, Pintuan won the group buying war and immediately started to lay out the supply chain, perhaps for this moment.

In other words, group buying has actually been waiting for such a large-scale money-burning, because small-scale money-burning is of no use, and only this scale can affect the development of the entire industry.

In other words, at that moment, Gu Ming had already calculated the development of the takeout industry to this point.

Or... it's still going to be later.

On Saturday morning, an internal video about the group-buying logistics park began to circulate in the circle.

In the picture, workers in the park are unloading, moving, distributing, and loading goods in an orderly and interlocking manner, which is no worse than a professional logistics park.

These videos are said to be first-hand information obtained by someone who was sent undercover by a courier company.

"The current group supply chain is indeed capable of supporting the e-commerce industry."

"Their digital warehousing is developing very rapidly and is almost catching up with Jingdong Logistics."

"In addition, the three warehouses newly built in Yizhou, Shangdu and Jinmen are called warehouses, but after looking at the construction scale, I found that they are slightly smaller than the logistics park..."

After getting the news, Mr. Ma immediately sent Li Changming to Shanghai. He went to the Hungry Bu headquarters and met with Zhang Xuhao to stop the war.

Compared with competing for the market in the life service field, the most unusual thing about Alibaba is that someone wants to get involved in the e-commerce industry.

The food delivery industry is just an investment, but e-commerce is their foundation.

At present, Ele.me has burned through 3 million yuan after this takeaway war, and still has million yuan left, which is a blessing in disguise.

After hearing Mr. Ma's instructions, Zhang Xuhao's face froze and he felt like he couldn't breathe.

I still have money in my hand, but I can't fight. This is really uncomfortable for radicals like Zhang Xuhao.

Hungry has all the advantages now. If it takes one more step forward, it might be able to hurt the foundation of group-buying food delivery. If it gives up now, it will never have such a good opportunity again.

In the Internet age, aren't successful businesses built up step by step from the ashes of burning money?

You are afraid that he will expand his logistics line, but I don’t do e-commerce, so what am I afraid of?

But the sponsor’s father had already spoken, and Zhang Xuhao had no choice but to let Hungry reduce the discount first and slowly restore the original price.

When the discount is reduced, the ones most affected are not the middle and lower-level restaurants, but the high-end restaurants on the takeaway superman side.

Because even if there is no discount, you still have to eat, but whether it is good or bad is another matter.

Without notifying the food delivery guy, Hungry Meal directly restricted his traffic. The "high-end food" that had previously made a lot of money became deserted in an instant.

Zhou Shirong was waiting for the performance of Takeaway Superman to prove his decision-making ability. When he got the news, he hurried to Takeaway Superman's company.

"what's the situation?"

"On the surface, this food delivery war is about competing for the food delivery market, but group buying has its own supply chain. They have set off fires in the 1 markets, taken all the freight orders themselves, expanded their logistics scale through mergers and acquisitions, and built a logistics network for downstream cities."

Liu Yihua, the food delivery superman, said: "The major shareholder of Ele.Buy has been worried that Pintuan will enter the e-commerce industry. Now that they see that he is leveraging his strength to develop his own logistics, they have urgently stopped the money-burning war."

After listening to it, Zhou Shirong thought for a moment before he understood the operation of group buying, and he was dazed for a moment.

In other words, because of this incident, I may not even dare to spend money if I don’t get hungry in the future.

If this continues, there will be no place for Hungry Food to gain a foothold in the takeaway market.

1Thinking of this, Zhou Shirong couldn't help but think of Jiang Qin's appearance at the Internet Conference. He still couldn't believe that this man who was able to strategize and manipulate everyone at will would actually be his daughter's boyfriend.

"Mr. Zhou."

"Ok?"

Liu Yihua looked up at him and said, "It's being said that Mr. Gu from Pintuan is your son-in-law. Why didn't we Waimaicharen cooperate with Pintuan?"

Zhou Shirong came back to his senses: "This is a family matter."

"understand."

Zhou Shirong couldn't tell Liu Yihua that he didn't join the group buying not because he didn't want to, but because he didn't care enough about his daughter and was not a good father, so he didn't even meet his son-in-law.

Half an hour later, Zhou Shirong left the Takeaway Superman headquarters and returned to Sheshan Manor.

Duan Ying was in a good mood during this period. The wife's card game at home was organized again, and the sound of mahjong was heard one after another.

After all, after this phase of money-burning war, Ele.me has eaten up part of Baidu Takeout's market share and now leads the industry.

She and her nephew both had some shares in Hungry, and they made back some of their savings that had been burned before.

The most important thing is that Zhou Xiaoyao’s boyfriend was so arrogant that he came over to support her. In order to vent her anger, he even ruined the dinner time. He was so arrogant.

In her opinion, Gu Ming now might be just like her nephew a month ago, also in a state of panic, and his expression must be very unhappy.

Duan Ying is a woman who has no access to information. She can only see the takeout market, but not the overall situation.

But there was one thing she guessed right, Gu Ming's expression was indeed not good.

"Boss, the discount for hungry people has been weakened."

"?"

Ye Ziqing called on Sunday morning to report the latest news on Hungry Bu.

Some of their large coupons have been canceled and are no longer issued, leaving only some small coupons to maintain the enthusiasm of this event. The market's enthusiasm seems to be declining.

If nothing unexpected happens, the group supply chain issue should have been exposed.

Gu Ming thought that with the food delivery competition attracting attention, Hengtong Freight’s stupid actions could be concealed for at least a month, but he didn’t expect that it could only be concealed for half a month.

Gu Ming was a little disappointed: "Damn, my three logistics warehouses are not built yet!"

"What's next?"

"Although Uncle Ma is Zhang Xuhao's financial sponsor, they are not from the same company after all, and their hearts cannot be on the same line. Zhang Xuhao is very arrogant and will definitely not be reconciled. He can accept the truce now because they have the upper hand, so we will force him to jump the wall."