nashuaworldcup Chapter 694: The Era of Yan Zu and Yi Fei
Chapter 694: The Era of Yan Zu and Yi Fei
Douyin was incubated through Toutiao. The part-timers who were invited to participate in self-media creation contributed a huge amount of content to the entire Douyin project.
After two months of trial operation and optimization, Douyin’s personalized recommendations have also improved significantly.
If you like to see black silk, you can always get black silk.
If you like to look at feet, you can always see them.
Douyin is using this highly mature personalized recommendation to greatly increase the audience's addiction.
Some guys don't even eat, but they can't stop scrolling with their fingers, as if they were stepped on by something soft and fragrant on the bed.
As a result, the stickiness of Douyin's existing fans has reached unprecedented heights without any public promotion across all channels.
However, the first update of Douyin after the winter was the quiet release of the first killer weapon it had prepared.
Before TikTok was launched, Meitu contributed a large amount of data to their database and imported it into the algorithm library. After everyone's day and night research and testing, the video version of the 1-click beauty filter was quietly launched with the update.
Starting from Toutiao Tonight, Pintuan has invested a lot of money in big data and algorithm construction every year.
Moreover, due to the pioneering layout, the group’s data center has recruited almost all relevant talents.
Meitu has been working in the field of beauty for many years, and they are very experienced in this professional field of one-click beauty.
Therefore, the combination of Douyin's face algorithm and Meitu Xiuxiu's beauty filters has achieved an effect far beyond imagination.
Turn on shooting.
The average person is Yanzu.
The average person is also poor.
So after this update, the frequency of videos posted by Douyin users began to increase rapidly.
The data in the background shows that there are some female accounts that are very active but have never posted selfie videos. After the beauty function of Douyin was launched, they all started to publish works.
In addition, the number of works by some men also began to increase rapidly.
Ever since photos can be beautified, everyone has been saying that nine out of ten beautiful women are photo-faked, but in fact, boys are also the target group.
Nowadays, who doesn’t want to be handsome enough to impress the social circle?
Especially since the beauty function has become more and more simplified, it is difficult for both men and women to have the courage to face their own camera without turning on the beauty function.
Of course, there are also some very confident handsome men and beautiful women here. They are used to using beauty cameras and always think that they are not bad. So they quietly turn off the beauty function, but suddenly find a loser appears on the screen. The feeling of disappointment in their hearts is like swimming over a cliff waterfall.
No, it's impossible. How could I look like this?
【Open Beauty】
This is the truest me!
After the winter solstice, the temperature dropped sharply and Master Li's party hall entered the off-season, but the master was not short of money, so this was just the right time for him to take a vacation.
At that time, Xue Jia was holding up her cell phone and taking pictures in the party hall, and finally aimed it at Master Li's face.
"?"
"What are you taking pictures of?"
"A short video software released by Gu Ming's company."
Xue Jia aimed at Li Minghe, took a look, then moved the screen away to take another look: "It would be great if this filter could be welded on your face."
Master Li: "?"
Xue Jia posted his work and then clicked on Zhou Xiaoyao's account.
Because she had Zhou Xiaoyao's mobile phone number, the system automatically recommended the ID [Magic Eye Girl Zhou Xiaoyao] to her.
But what was different from what Xue Jia had imagined was that on her account homepage, there were not many videos of her, most of them were of her husband and daughter.
This stupid rich woman really only has eyes for these two people.
Xue Jia clicked on her first video, and the screen was aimed at the corridor on the second floor of their villa. Zhou Xiaoyao shouted "husband" towards the corridor.
Then, she saw Xue Jia running towards her...
"what happened?"
"Nothing, I just wanted to call you."
Zhou Xiaoyao's voice came from the receiver, with a coquettish voice like that of a girl who just woke up.
Gu Ming in the camera narrowed his eyes and suddenly rushed over. A sound of "Ah!" was heard from the camera, and the picture shook twice and then stopped.
After reading it, Xue Jia couldn't contain her joy. She grabbed Master Li next to her and took a sip.
The same thing is happening in every corner of the country. For example, Lv Huimin, Yu Shuangshuang and Xie Xiaoying also downloaded Tik Tok. After starting to shoot, they even felt they had the strength to compete with Zhou Xiaoyao.
The number of short videos has increased rapidly, and the speed of updates and iterations has begun to increase faster and faster.
Gradually, Douyin’s content includes and not only “black silk skirt” and “abdominal muscle surgery”.
Some users began to record their lives, some Sheniu started to organize their activities online, and some began to complain about TV series and movies, and shared their idol brothers. The content of the platform began to gradually become diversified.
No matter what the content is, as long as it is exciting enough, it will be pushed.
Gu Ming’s development logic is actually very simple. If he wants to make Douyin bigger, then its positioning cannot be just a short video platform.
Like Kuaishou, Miaopai and others, their attitude of hoping to win with content is correct, but they still have not grasped the underlying logic of this industry.
No matter how interesting your video is, it will only end up in the video track.
I dig taro and bamboo shoots in the countryside and take some photos of the smoke rising from the kitchen, but its content is ultimately only of leisure value. Take Xiaokaxiu as an example, they have been guiding users to shoot some funny videos and recommending users to imitate some TV drama plots.
This track is too small, and if you try to die, you will only be in the minority.
One day, when users don’t want to play anymore, they will suddenly realize that this platform is really dispensable to them.
Douyin is not only about making good-looking short videos, but more importantly, it is about chasing hot topics, trends and news.
Just like the idea of making Jinye Toutiao, how to make Douyin's content keep up with the times and obtain the most cutting-edge content? That is to let the whole people participate in the creation.
Because whether it is hot spots, trends, or news, it all happens around users.
After the beauty filter was launched, taking good-looking photos of myself has become a basis for guiding the whole nation to participate in short video creation.
If the photos are good-looking, more people will be willing to take photos. If the content is large and the update speed is fast, the timeliness will be higher. There will always be some hot topics that will trigger public discussion and thus gain greater traffic.
抖音目前有4个流量池，从小到大，门槛分为200、1000、5000和1万。
Calculated by the algorithm, videos with high completion rate, high like rate and high forwarding rate will be pushed into the traffic pool of 1000, and data will be compared with high-quality videos, and the winner will enter a larger traffic pool.
So the content enters the stage of survival of the fittest, iteration, iteration, and iteration.
Gradually, Douyin will be able to access first-hand social hot spots and attract more users.
When users know that all the hot spots, trends and news in the world will "happen" on Douyin at the first time, this software can break through the "video track" and step into the threshold of national-level applications.
Then it will no longer be just an entertainment software, it will become the Weibo of the video track, and it will become the tonight headlines of the video track...
To give a simple example, you and your friend are sitting together chatting, he is a TikTok user, and you are not, and you find that he always knows a lot of interesting and new things that you don’t know, and you will feel the huge gap.
Then this kind of monopoly of poor information will be the most important development direction of Douyin in the future.
Currently, in this track, only Kuaishou has this evolutionary trend.
But based on the direction of Kuaishou, Gu Ming feels that the Kuaishou team has not yet realized how important this direction is...
Time flies so fast and 2016 is approaching.
While Douyin continues to use push notifications and algorithms to guide users to record their lives, many major events have also happened.
Hema Xiansheng opened, and Ma Yun stood up in person. She smiled and said nothing when asked by the media about group booking.
At about the same time, Tencent launched Honor of Kings, which set off a raging fire in the mobile game circle.
At the same time, in order to "strike at your weak spot", with the help of Ali's sniping operation to complete its own market competition, Bibi merged with Kuaidi, changed its name to Bibi Travel, and began to eat into Didi's market.
The outside world is really worried about group buying.
As the end of the year approaches, major companies have begun to publish their own data and publicize their achievements this year, which has made group buying seem more passive.
"The market growth of group buying is almost zero, and food delivery is even on the decline. However, the growth of mobile phone users this year is 0 percent. I'm afraid all of these new markets have been taken up by Alibaba's platforms."
“It’s not ideal in China, but the overseas market growth in group booking is amazing.”
"But the domestic market is the foundation of group buying. I am worried for Gu Ming."
"Ali is still Ahri after all. You only realize how scary he is when you get serious about him."
"You are panicking too early. The next big era is coming. Maybe a lot of things will change. Mr. Ma said that the second half will determine the next year. I am afraid that 1 will not be smooth for group buying."
2016 is called a great era by people in the Internet business circle because the 11G network began to slow down across the board starting from November.
3大运营商为了彻底迈入4g时代，为自家的套餐降价百分之2十，并全面开始实施4g套餐“流量当月不清0”。
In order to catch up with the trend of fee reduction and growth, almost all software are advertising and developing new ways of playing, and various kinds of them are beginning to emerge one after another. Even the medical industry has joined in, and online consultation platforms have sprung up like mushrooms after a rain.
At the same time, Douyin also began to use Toutiao channels for promotion, and also logged into the opening page of Gaode Map.
Among thousands of tracks, it seems particularly inconspicuous, but it has a strong vitality.
"The number of users of this software has grown so strangely..."
"..."
At Youku Tudou's Market and Competitive Product Analysis Department in the Zhonggang Building in Beijing, Wang Bailin, who is responsible for researching new industry trends, looked at the growth data of Douyin with a hint of confusion in his eyes.
Youku has its own video section and has also developed relatively novel program formats like Tang Tang Talk Show, so they have always had something to do with the short video track.
1At the beginning, everyone thought that the promotion of Douyin was just a small matter.
But as the monitoring data emerged, Wang Bailin soon felt something was wrong.
So at 3 p.m., Wang Bailin began to organize the information, piled up the data sheets of Kuaishou and Xiaokaxiu, and went to find the department head.
He felt that it was necessary to give feedback on this matter because it was his job responsibility.
"Secretary Chen, where is the manager?"
"It's the end of the year, and the manager went to have dinner with his partners. Are you okay?"
Wang Bolin held the data sheet in his hand: "When will the manager come back?"
Secretary Chen shook his head: "Then I don't know. You also understand that at the end of the year, there are all kinds of entertainment, and I haven't seen him for several days."
"Forget it, let me call him."
Wang Bolin left the manager's office and was about to dial the phone when he saw the colleague who was picking up the coffee looking at him: "What are you doing?"
"I have something to talk to the manager about. The data growth of Douyin seems to be different from our previous estimate."