nashuaworldcup Chapter 580: 55- with Gu Ming?
Chapter 580: 55- with Gu Ming?
Weekends are the time for the group to work hard as a whole.
The overall effort means not only group takeout, but also group group in-store, carefully selected group groups, daily specials and on-site promotions.
This is a regular project class.
Other unconventional projects include Douyin and Jinye Toutiao, which followed suit.
Because there were too many departments to be mobilized, even though the group buying internal system was very sensitive, Gu Ming alone could not operate it, so senior executives at all levels of the company gathered in 1.
Under the bright setting sun, the tree outside the window swayed gently, and it seemed to be their lost youth moving with the wind.
It has been a long time since we last worked in this place. The core members of 208 all had a feeling of returning to the early days. Suddenly they found their original aspirations and passion, then plugged in their computers and started working hard. Countless task orders were transmitted to all directions.
"Boss, it's time to eat. Let's work again later."
Yang Yang and his men brought back a large pile of takeout food, which was shaking with soup.
Gu Ming frowned: "Stay away from my fragrant clothes!"
"It's not new, what are you afraid of?"
Kou Jing chuckled: "Although it's not new, it was washed by the boss lady."
Yang Yang opened his eyes wide: "The boss lady is like a fairy, boss, you are willing to let her wash your clothes!"
Gu Ming coughed and said, "The big discount has been released. We have re-mobilized the group function of the daily special offer, grabbed the coupons regularly, and then waited for the situation and tested the traffic."
Yang Yang held a steamed bun in his mouth and clicked the mouse: "The soft article I wrote before about how to get the benefits of group-buying takeout has also been sent out."
"Ok, let the bullets fly for a while."
The market was in chaos, and the chaos was like Gu Ming's. In the whole unfavorable situation, it was particularly difficult not to fight when you were hungry.
On the one hand, they have to bear the distrust of consumers, and on the other hand, they have to withstand the attack of group buying. During this period, many small stores without any registration or approval were exposed one after another.
The entire marketing department was in a state of panic, and the top management of Ele.me felt powerless to save the situation.
What Zhang Xuhao regretted the most was that he was the one who started the fire in the first place.
Faced with the dilemma at this moment, this rising star who was nicknamed the second Gu Ming, when facing the real Gu Ming, suddenly realized that this might not be a sarcasm, but a compliment.
"Pintuan updated a group function in the group buying era, called daily specials, which was equivalent to a built-in group buying group. Now the daily group buying has been separated and added to the group takeaway, but the function is still there."
"Currently, they are using this function to issue coupons for group takeout to consumers at regular intervals every day."
"A post has recently become very popular on Toutiao and Douyin, titled How to Get Free Group Delivery, and it's going viral."
"In addition, the progress bar plan that was previously used to screen riders was used by them for fission growth that allows users to attract users."
"Also, they have added a second-level page called "Guess What You Like", which should use the algorithm system they have been developing for Tonight's Headlines..."
At the 9th plenary meeting of Ele.me this week, Dai Qing from the marketing department and the team responsible for keeping a close eye on the group buying reported one by one, and no one said a word at the whole scene.
The business elites who were watching the excitement smelled something even more ominous.
Gu Ming used the forum as a traffic pool to support group buying, and group buying used the traffic from group buying to the store to support daily specials. Today, orders from daily specials have become a sharp knife in the takeout market.
At this moment, the food delivery industry that has grown up is nurturing the group sharing supply chain.
Then this supply chain, unless there are any accidents, will be like a steel knife.
In addition, there are big data algorithms, group buying, and northern business groups...
The company Pintuan itself was raised during the war. How could someone want to crush him during the war?
At this time, Chen Jiaxin looked at the declining curve in front of her, and suddenly felt the same way she did when she was doing Dianping.
[You come to kill me and I can bear it. Then if I come to kill you, can you bear it? 】
The answer is, I can't bear it.
Even though they were no longer on the same battlefield, and even though Chen Jiaxin felt that Zhang Xuhao was the entrepreneur whose style was most like Gu Ming in recent years, the result was still unbearable.
At this moment, there was a knock on the door. Zhang Li pushed the door open and walked in. He leaned close to Chen Jiaxin's ear and whispered something.
"Mr. Chen, Alibaba's investment manager is here and is in the conference room."
"What are they here for?"
"Mr. Ma plans to merge word-of-mouth takeaways into Are You Hungry?"
Although the business of word-of-mouth takeaway was getting worse and worse, it changed its development direction in the later period and no longer competed for the first-tier market, so it is still doing well in the 1rd and 34th-tier markets.
Mr. Ma hopes to rely on the strategy of surrounding the city from the countryside and cooperate with Hungry Bu to trap the group.
After the group buying war, except for Pintuan and Dianping, other websites have closed down one after another, and those elites have scattered like monkeys when the tree falls.
Kang Jingtao, who was originally known as the Golden Shovel, is now working in Koubei. After learning that Koubei was going to be merged into Hungry Bu, he submitted his resignation directly.
It's just a part-time job, there's no need to risk your life.
You are so young, less than 4 years old, you can't give yourself a brain congestion.
Kang Jingtao still remembers the scene in the Shenzhen market where Gu Ming provoked an internal fight with just one sentence, which ended with them ending under the brilliant sunset.
"In the whole reputation, you are the only one with mature market experience, and you are the only one who has had head-to-head confrontation with the group. How can you say you won't do it and not do it?"
Word-of-mouth takeaways couldn't be built, so the manager was changed many times during this period. The current person in charge is Fan Rong.
In terms of talent, this person doesn't have much, but his strength is that he makes good use of people, so now he has authorized Kang Jingtao to be in charge of the 23rd-tier business of Koubei Takeout.
Now that Kang Jingtao is about to withdraw, Lao Fan is panicking.
"Mr. Fan, actually, I have never had a direct confrontation with the group buying. I have always been the one being beaten head-on."
"?"
Perhaps because he was leaving, Kang Jingtao felt a lot more relaxed: "People like Chen Jiaxin, Luo Ping Robin, and Yang Xueyu, who emerged from the group-buying war, all said that they had fought against Pintuan, but it was all bullshit. We were just unilaterally beaten."
Fan Rong: "..."
"Mr. Fan, if anyone tells you that Gu Ming and I have ever fought against each other, just treat it as bullshit and don't believe it anymore."
After Kang Jingtao finished speaking, he suddenly thought of his old partner Zhu Jinfu.
At the beginning, their branch in Shenzhen collapsed, and Zhu Jinfu packed up his things overnight and surrendered to the group buying team. He should be living a good life now.
Damn it, seeing my partner doing well is even more uncomfortable than dying myself.
There are many others who react like Kang Jingtao, such as Zhou Zhenhao, who is currently working on a rental website, and Cui Yiting, who has launched her own beauty brand.
There are also people like Luoping Robin and Yang Xueyu who are still guarding the o2o1 line.
Seeing how hungry they were after being beaten so hard, they couldn't help but recall the years of being beaten.
Many of them initially regarded Gu Ming as their rival. When their own websites were at their peak, they all had the illusion that "Gu Ming and I were 55-."
Even if their own website is destroyed, they will feel that there is insufficient funds, insufficient resources, or there is a problem with high-level decision-making.
People are like this, and making excuses for failure is nothing unusual.
But when they saw that two major companies were betting on Ele.me at the same time, and that it was beaten to such a state by group buying, their illusion that the odds were "55-" was immediately shattered.
"I always knew that Gu Ming would have a trick up his sleeve, but I didn't expect it to happen so soon."
"You shouldn't wait until the end of the year if you're hungry."
"I'm not that pessimistic. After all, word-of-mouth delivery will soon be merged into Hungry Can't."
"They've been beaten up by group buying, and there's a patch on the left and a patch on the right? Isn't that pessimistic?"
"By the way, Ali is really ruthless this time, giving away resources and money."
"We can't do it without being ruthless. A closed loop of in-store group buying, community group buying, supply chain, brand owners, and group buying is immediately formed. In the end, we will definitely set foot in e-commerce."
"In fact, now that I think about it, the fact that Gu Ming made us feel like we had a 55- advantage over him was the biggest gap between us."
No one knows if you can't hold on when you're hungry until the end of the year, but the first person who can't hold on is the takeaway superman.
Originally they only did high-end takeaways. Although they were small in size and slow in growth, at least they had a good reputation.
After spending the money, Superman's takeout is definitely different from other restaurants, even the packaging boxes are much more exquisite.
But after joining Hungry, it was also splashed with a basin of dirty water from group buying, and its positioning from being a bit expensive became not only expensive but also rotten.
Many wealthy people feel that they have been taken advantage of, so even the original users are gone.
Now that Hungry is already in a state of panic, it naturally has no way to take care of Delivery Man. As a result, Delivery Man and his former employer, Zhou Group, fell into the same situation.
That is to say, it has lost its profitability, but its own operation is still consuming cash flow.
Finally, tighten it up, and tighten it again, and you are only one step away from running out of funds.
"When I grow up, I will become your... death form"
"Mr. Zhou, I can't pay my salary anymore. I need some funds."
"I can't help you anymore."
"why?"
"I no longer have authority."
"?"
When Hungry was not suppressed into a corner, Hurricane Capital's investment in the Internet field was completely stopped. The board of directors held a special meeting and asked Zhou Shirong to focus on the real estate field, while all the affairs of Hurricane Investment were temporarily managed by Cai Ming.
In other words, Feng has decentralized power.
Zhou Shirong can now only make decisions on the commercial real estate sector, and Hurricane Capital is no longer under his control.
The shareholders have no choice. It’s okay if you can’t make any money. Who can stand it if you keep putting money in?
Zhou Shirong had nothing to say and could only accept it silently.
He had never experienced the group buying wars, witnessed the rise of group buying, or heard about how Gu Ming had chased after countless broken group buying websites that were forced to sink and open up the market for him.
When Alibaba and Tencent both bet on Ele.me, he was really confident, but he really underestimated group buying, and his daughter's boyfriend's business skills were indeed beyond his imagination.