Chapter 607: There is not much time left for father-in-law.
Chapter 607: There is not much time left for father-in-law.
The news that Zhou Xiaoyao was Mrs. Gu spread among the first-year graduate students, and the news that Mr. Gu and his wife appeared at the Longkai Hotel spread among the entrepreneurs at an even faster rate.
So, one car after another kept appearing in the next few hours.
Among these cars, BBA is quite common. They are crowded in Longkai’s parking lot and no one parks in the designated parking spaces.
There are so many Huazi that the old man in charge of giving directions in the parking lot is numb. For the first time, he wondered how humans can have only two hands.
Afterwards, a group of entrepreneurs gathered.
These people came from various cities and belonged to a wide variety of industries. They surrounded Long Kai in three layers inside and three layers outside, making it impossible to get in or out.
Those who came early entered the hall, while those who came late lined up on both sides of the fountain with project books, looking like students waiting for the teacher to correct their homework...
"Is Mr. Gu really here?"
"Yes, Mrs. Gu is hosting a banquet for her classmates today, and Mr. Gu is accompanying her."
"Damn it, I told you, you can't find Mr. Gu, you still have to go through Mrs. Gu's connections, Old He is an example!"
"Who is Lao He?"
"Old He, don't you know? Xiabu Hotpot, he wanted to open a chain but didn't have the funds, so he opened a store directly in front of the University of Finance and Economics. He used a lot of connections to invite Mrs. Gu to have a meal, and she praised the food for being delicious. Now Old He has received investment from Jinsinan."
"Fuck..."
Among the crowd of people in suits, some were hearing about this for the first time and calling him a genius in their hearts, saying that he deserved to be rich as he could be a successful businessman.
At the same time, Gu Ming in the crowd was invited into the largest banquet hall to look at their project books one by one.
If you are interested, keep it. If you are not interested, put it on the table.
Among them, there are even some well-known brands that will become popular in a few years, but are currently stuck with funding issues and have become the focus of Gu Ming's attention.
Zhou Xiaoyao was right next to him, and sometimes Gu Ming would hand her the projects he was interested in.
"Is this okay?"
"can."
"what about this?"
"No, brother, don't invest money." Zhou Xiaoyao shook his head, fearing that his big bear would be sad because of losing money.
Gu Ming took the two project books in his hand, took a look at them, and thought to himself how come they were the same as my judgment. His suspicion that the young rich woman was very smart deepened.
In recent years, due to the rapid development of the Internet industry, coupled with the rise of group buying, takeout and other platforms, it has become increasingly difficult to run a small business. Take the catering industry as an example. The most significant change is the increasing trend of brand chaining. serious.
No matter which business district across the country, the most popular brands are always those chain brands.
Under such circumstances, life for small entrepreneurs has become increasingly difficult.
Boss Wei from Fuzhou opened a fast food restaurant. He also incorporated some ancestral skills and focused on affordable prices. He has been very profitable in the past few years.
Because compared to KFC and McDonald's, they still have an advantage in price.
However, with the group buying war, the takeaway war, and the fast food brands continuing to launch localized money-burning operations, four of Boss Wei's six stores closed within half a year.
why?
Because your price advantage is gone.
These chain brands have strong capital support behind them. Even a one-year price war will not hurt them at all. However, burning money in the war will be a disaster for small startup stores.
No matter how good you are, how clear your positioning is, how good your reputation is in the place where you operate, or how rich your management experience is, you will never be able to withstand this kind of real money competition.
Maybe in a few years, as the process of brand chainization accelerates, all cities in the country will look the same.
The same comprehensive shopping mall, the same branded stores, food, drink and clothing are becoming more and more national...
If you want to find a specialty store, even the Internet can't give you the answer. You can only meet a local friend.
Just like Jiangcheng hot pot, which city doesn't have it now...?
Don't worry if it's authentic or not, it really doesn't have the character anymore.
In a dozen years or so, characteristics will become a scarce thing, and some cities may even become popular overnight because of their characteristics.
Therefore, small businesses with unique characteristics cannot fight price wars, nor do they know how to do marketing. They can only ask for funds and hold on to others. This is the industry trend.
Driven by this environment, Jinan became their first choice.
Because the combined ecosystem of the Northern Business Association + the Golden Nan Foundation + group buying supply chain support + group buying marketing is simply an incubation paradise for entrepreneurs. Those brands in Jinan that once faced difficulties in going national are living examples.
So in recent years, entrepreneurs of catering brands always come to Jinan to try their luck.
It is under such circumstances that the city of Jinan has entered a period of rapid development, and the growth rate of GDP has far exceeded imagination.
There are more and more migrant workers coming here, and even housing prices are beginning to approach those in first-tier cities.
In the 6th and 7th rounds, the northern business community opened up channels for foreign brands to join. Many bosses bought houses here and even moved their headquarters here.
Gu Ming does have the intention to cultivate some unique brand stores within the regional business scope. These stores may not be able to be nationwide because of their characteristics, but they are very good for the regional group-buying ecosystem.
For example, if you travel to a city and hear about a certain special food, you will definitely want to try it. This is the tourism economy of the future and also a traffic supplement for the business district.
We can use the Jinsinan Foundation to invest money to help these small brands become regional brands, add them to local business districts, and gather local traffic.
Let the grouping supply chain serve as the source, integrate supply and marketing resources, and finally connect the brand to the grouping to make the ecology more complete...
Damn it, I’m going to make a lot of money again.
Gu Ming clicked his tongue, packed the project book and development plan together, and took them back to the Northern Business Gang, intending to give the selected part to Kou Jing.
"Well, what does Mr. Gu say?"
"I didn't say anything, but Mrs. Gu nodded when she read my plan."
"That's stable. Unlike me, only Mr. Jiang has nodded in my project document, and Mrs. Jiang has not nodded. I feel a bit uncertain..."
At dusk, Gu Ming and Zhou Xiaoyao came to the group headquarters and handed over the more promising project proposals to Zhou Xiaoyao, intending to develop regional brands and then carry out initial incubation.
The projects he picked out were basically all brands with very good revenue performance before 2010, and these were also the ones that Zhou Xiaoyao had nodded to before.
Such a brand only owes money, and then it develops slowly, and it will definitely have a leading edge in regional competitiveness.
Of course, some of these brands may also have the ability to go nationwide, and Gu Ming is also happy to see them flourish across the country.
Taobao was originally known for helping the country's manufacturing industry do Internet business. It brought together large, medium and small manufacturers across the country to create a huge e-commerce empire.
Gu Ming is now also helping offline stores to do business, bringing together national, non-national, and unique ones, starting with the supply chain and ending with group buying, take-out or commercial complexes to achieve a win-win situation.
By then, the Baihua Valley Mall, Wanshanghui, and the final ultimate commercial entity [Wanshang Tiandi] across the country will not be completely homogenized, but each will have its own characteristics with the gathering of numerous traffic brands.
He, Lao Gao, and his aunt will have a huge win-win-win situation.
"Later, the group buying supply chain can send people to connect with this plan, and Zhao Jing will arrange managers in various regions to be responsible for the connection with the group buying side."
"clear."
After Gu Ming finished speaking, he thought of another question: "How is the Joy City of Zhou Group now?"
"There are more and more real estate companies building commercial complexes now. The construction period of Joy City is very tight. It is said that they hope to open it in the middle of 13."
Kou Jing thought for a moment and added, "Baihua Valley's Wanshanghui project in Shenzhen will probably open at about the same time."
After listening to this, Gu Ming nodded: "What about the investment situation?"
"The effect of renting out at a reduced price is pretty good, but the quality is not high. Beijing Joy City was originally intended to be a model, but it is a bit stretched at present, especially for some catering brands, which are almost impossible to recruit. But didn't you say that shopping malls are not sold, but eaten?"
Gu Ming knocked on the table: "The time left for my villain father-in-law is running out."
"Boss, you're not being stubborn anymore?" Kou Jing was a little surprised.
"?"
"A father-in-law is a father-in-law, and a good friend is a good friend. Don't confuse the concepts."
Gu Ming, like a dog that looks like a human, went out to look for his good friend, and ended up seeing Zhong Wenjing playing with Deng Xuanxuan again.
These two people have something in common.
Gu Ming got angry when he saw it, and took a step to take his little rich woman away, but when he reached the door, he suddenly stopped, as if he thought of something, and then pretended not to see it, and went back to the office quietly.
Subsequently, Jinsnan’s targeted investment in regional brands was officially launched.
Some unique small brands have been given the opportunity to grow and develop.
To be honest, Gu Ming really wanted to start another group-buying war, hook other people's wallets, and burn some brands. It was a pity that the only remaining Volkswagen was no longer viable. It was said that the boss Zhang Tao was hospitalized due to cerebral hemorrhage and has not recovered yet.
Of course, the takeout war is also possible. Although you can't go to the store, some brands can still do takeout.
Moreover, even though he was hungry and still a little angry, Zhang Xuhao still felt that he was no weaker than others.
Therefore, not long after the incubation of regional brands for group-buying food delivery began, it took the initiative to provoke another food delivery war.
I was hungry and gloomy, and asked Ali for help many times.
Pang Rui gritted her teeth and rejected Hungry Bu's letter of challenge. She was eyeing the group supply chain and had a deep sense of crisis, so she didn't dare to move.
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